Pinterest For Real Estate
Presenter:
ChuckWard
“PRO” Director of Marketing
You Probably Fall in One ofThese
Categories when it Comes to Pinterest
1. I’ve heard of Pinterest, don’t know what
it is, ...
What is Pinterest
 Pinterest is a visual social media site,
where you can pin ideas, inspirations,
information, videos an...
Why Do Real Estate
Agents Need Pinterest
1. Increase website traffic
2. Help with general search engine
optimization (SEO)...
BASIC HISTORICAL
INFORMATION ON
Pinterest for Real Estate
Historical Background
Started in Mar 2010
Type of Site: Photo discovery
Used for:Visual Sharing of ideas and
collection...
User Demographics and Growth
 Demographics
◦ Most recent studies show 3/2012 that 56% of
Pinterest users are MALE aged 35...
Do you think that
Pinterest has some
(any) type of relevance
in the digital marketing
age of today?
How (And Why) is Pinterest
Different
Pinterest concentrates on the visual
◦ 65% of people are visual learners
Pinterest le...
How (And Why) is Pinterest Different
Individual Items
How (AndWhy) is Pinterest
Different
Groups of Items (Collections)
How (And Why) is Pinterest Different
How (And Why) is Pinterest Different
Think of Pinterest as One
Big, Giant, (digital)
Corkboard
1. Leave Messages
2. Share ...
Pinterest will do These 4 Things
1. Increase website traffic
2. Help with search engine optimization
(SEO)
3. Help with lo...
Some Specific Pinterest Marketing
Ideas for the Real Estate Industry
 ShowcaseYour Property Listings
 Team Introduction
...
Some Specific Pinterest Marketing
Ideas for the Real Estate Industry
 Real Estate Humor
 Just Moved / Sold (using the Br...
Some Specific Pinterest Marketing
Ideas for the Real Estate Industry
You are only limited in what
you create on Pinterest ...
Our Next Training (Thursday)
 Our How To Session
◦ Create an Account
◦ How to create a Business Pinterest account
◦ Creat...
Our Next Training (Thursday)
 BONUS
◦ IFTTT
◦ How to Automatically Create Pins from
1. Your Blogs
2. YourVirtualTours
3. ...
Thanks For Joining Us Today
 Got Questions
 Got Issues
 Got Concerns
 Got Problems
 Need Help
Contact the Helpdesk
Em...
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What Is Pinterest and Why Do Real Estate Agents Need It

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What is Pinterest and Why do real estate agents need to include it into their digital marketing plan

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What Is Pinterest and Why Do Real Estate Agents Need It

  1. 1. Pinterest For Real Estate Presenter: ChuckWard “PRO” Director of Marketing
  2. 2. You Probably Fall in One ofThese Categories when it Comes to Pinterest 1. I’ve heard of Pinterest, don’t know what it is, and would like to learn more… 2. I understand what Pinterest is, but don’t know how to get started… 3. I joined Pinterest because someone told me I should, but I haven’t really done anything with it…
  3. 3. What is Pinterest  Pinterest is a visual social media site, where you can pin ideas, inspirations, information, videos and things you like on a Board and then share them with your followers.
  4. 4. Why Do Real Estate Agents Need Pinterest 1. Increase website traffic 2. Help with general search engine optimization (SEO) 3. Help with local search engine optimization (LEO) 4. Deliver a great branding experience for your buyers and sellers. 5. Help to Reach the age demographic of 35-44 yr olds
  5. 5. BASIC HISTORICAL INFORMATION ON Pinterest for Real Estate
  6. 6. Historical Background Started in Mar 2010 Type of Site: Photo discovery Used for:Visual Sharing of ideas and collections of ideas Alexa Rank: 26th most traveled to website in the world (5/2014)
  7. 7. User Demographics and Growth  Demographics ◦ Most recent studies show 3/2012 that 56% of Pinterest users are MALE aged 35 – 44 ◦ In terms of age distribution, the Pinterest demographic closely resembles the U.S. Internet population (src:Wikipedia.com)  Growth ◦ Pinterest has the distinction for hitting the 10 million monthly users mark the fastest
  8. 8. Do you think that Pinterest has some (any) type of relevance in the digital marketing age of today?
  9. 9. How (And Why) is Pinterest Different Pinterest concentrates on the visual ◦ 65% of people are visual learners Pinterest lets users collect and share (re- share) information that is primarily visual (pictures, infographics, videos)
  10. 10. How (And Why) is Pinterest Different Individual Items
  11. 11. How (AndWhy) is Pinterest Different Groups of Items (Collections) How (And Why) is Pinterest Different
  12. 12. How (And Why) is Pinterest Different Think of Pinterest as One Big, Giant, (digital) Corkboard 1. Leave Messages 2. Share Information 3. ShareVideos 4. Collaborate on Projects 5. Goal Setting (dream building) 6. What Are Some of Your Ideas
  13. 13. Pinterest will do These 4 Things 1. Increase website traffic 2. Help with search engine optimization (SEO) 3. Help with local engine optimization (LEO) 4. Deliver a great branding experience for your buyers and sellers.
  14. 14. Some Specific Pinterest Marketing Ideas for the Real Estate Industry  ShowcaseYour Property Listings  Team Introduction  ShowcaseYourVirtualTours  Become a “Local” Farm Area Expert  AllowYou to Give Advice  Tips andTricks  Local Business
  15. 15. Some Specific Pinterest Marketing Ideas for the Real Estate Industry  Real Estate Humor  Just Moved / Sold (using the Broadcast My Move feature)  Ideas (Gardening,Tech, DIY, Hacks, B & A, organizational)  Market News / Changes / Snapshots  Tips for Sellers, Buyers, Niche Specific
  16. 16. Some Specific Pinterest Marketing Ideas for the Real Estate Industry You are only limited in what you create on Pinterest by your imagination
  17. 17. Our Next Training (Thursday)  Our How To Session ◦ Create an Account ◦ How to create a Business Pinterest account ◦ Create a Pin ◦ Create a Board ◦ How to Create an SEO specific content
  18. 18. Our Next Training (Thursday)  BONUS ◦ IFTTT ◦ How to Automatically Create Pins from 1. Your Blogs 2. YourVirtualTours 3. Listings THIS IS A REALLY COOL AND TIMESAVING FEATURE
  19. 19. Thanks For Joining Us Today  Got Questions  Got Issues  Got Concerns  Got Problems  Need Help Contact the Helpdesk Email: helpdesk@realaccesspro.com Phone 888-884-0303

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