Instagram Insanity
Setting Up Instagram
Presenter: Chuck Ward
Director of Marketing and Training
Real Access Pro
What is Instagram
•

•

•

Instagram is an online photosharing, video-sharing and social
networking service that enables i...
Why Should We Use It
• 150 Million Monthly Active Users (Instagram
9/2013)
• Average user is Female (56%) aged 18-49 42% o...
Demographic Chart
Why Should We Use It
• Because it is another free way to get our
properties and message out
• Another way to send GABL (Go...
A Note About Marketing
• Question: How often
should we be marketing
A Note About Marketing
• Question: How often
should we be marketing

• 40% of your day should
be spent in marketing
relate...
How Do We Use Instagram
• First
– Download the App to
Your Phone
– Instagram.com
– Google Play Store on
Android Phones
– A...
Find in App Store

Download and Install

Ready to Use
Using Instagram
• Account Creation
– Sign in using facebook
– Sign in using email
Using Instagram
• Account Creation
– Sign in using facebook
– Sign in using email
– Go to instagram.com to
sign up also
Using Instagram
• Once logged in, follow
people you may now
– Link your Facebook
account and those
friends on your
Faceboo...
Taking Pictures and More
• Open up instagram
• Snap a picture
Taking Pictures and More
• Apply a filter – they will
automatically appear at
the bottom
Taking Pictures and More
• Turn your image around
by dragging your finger
across
Taking Pictures and More
• Share directly with
friends (only who are
following you)
Taking Pictures and More
• Post to Facebook or
Twitter (or Tumlbr)
• Referral Partner
Marketing – post on
Foursquare
Instagram Videos

Switch to Video Mode
(Press and HOLD)

Add a Filter (just like
images)

Choose a Cover Frame
Instagram Videos
• Post to Social Media
– Twitter
– Facebook
– Tumblr.com
– Copy the instagram.com
link and post to Google...
Examples of Brand Marketing
• My friend Roberto,
(video marketing,
presentation coach)
• His brand is consistent
on Facebo...
Examples of Marketing
• Let people get to know
you (personally)
• My friend, Tim, VP of
Business Development,
Domain Homes...
Deleting Content
• Every post will have 3
dots at the lower right
corner
• Those three dots will
allow you to delete,
shar...
Deleting Content
• If you don’t have those
options on a certain
piece of content – then
chances are the content
belongs to...
Other Pieces to Use
Postagram (postcards)

Stickygram (magnets)
Facebook
• Create Timeline Images
for Facebook using
Insta-cover
• (Great Idea for Property
Fan Pages and Area
Deals FanPa...
#ComingSoon
• Instagram does plan
(like everyone else) to
release paid ads
somewhere around
Spet 2014 (according to
compan...
Connect with Instagram
• Twitter
– https://twitter.com/instagram

• Facebook
– https://www.facebook.com/InstagramEnglish
–...
Connect with Pro’s
•
•
•
•

Twitter @realaccesspro1
Google Plus +realaccesspro
Facebook (search Real Access Pro)
LinkedIn ...
Thanks for Attending
• Presenter:
Chuck Ward, Director of
Marketing and Training
chuck.ward (at)
realaccesspro.com
888-884...
Basic Steps of Using Instagram for Real Estate Agents
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Basic Steps of Using Instagram for Real Estate Agents

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This is part two of what/why/how to use Instagram designed for real estate agents or real estate organization -- Including marketing ideas

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  • Good SlideShare, but you need to proof your work. Slide 27 - 'Spet' instead of 'Sept'
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  • Instagram is very popular application for social networking. It has uploaded 100 million photographs of July 2011. It was a world record in social media. So it is very useful to increase business.
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Basic Steps of Using Instagram for Real Estate Agents

  1. 1. Instagram Insanity Setting Up Instagram Presenter: Chuck Ward Director of Marketing and Training Real Access Pro
  2. 2. What is Instagram • • • Instagram is an online photosharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images , in contrast to the 16:9 aspect ratio now typically used by mobile device cameras. Users are also able to record and share short videos lasting for up to 15 seconds
  3. 3. Why Should We Use It • 150 Million Monthly Active Users (Instagram 9/2013) • Average user is Female (56%) aged 18-49 42% of total user base (Pew) • Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter (MarketingCharts.com)
  4. 4. Demographic Chart
  5. 5. Why Should We Use It • Because it is another free way to get our properties and message out • Another way to send GABL (Google Accepted Backlinks) to our website thus improving our rankings • Because it’s marketing
  6. 6. A Note About Marketing • Question: How often should we be marketing
  7. 7. A Note About Marketing • Question: How often should we be marketing • 40% of your day should be spent in marketing related activities – – – – – Social Media Websites Videos Talking to People Writing Notes/Cards
  8. 8. How Do We Use Instagram • First – Download the App to Your Phone – Instagram.com – Google Play Store on Android Phones – App store on iOS (Ipads and Iphones) • Second – Account Creation • Third – Use it by taking pictures or videos
  9. 9. Find in App Store Download and Install Ready to Use
  10. 10. Using Instagram • Account Creation – Sign in using facebook – Sign in using email
  11. 11. Using Instagram • Account Creation – Sign in using facebook – Sign in using email – Go to instagram.com to sign up also
  12. 12. Using Instagram • Once logged in, follow people you may now – Link your Facebook account and those friends on your Facebook who use Instagram will appear – Remember engagement and patience is the key
  13. 13. Taking Pictures and More • Open up instagram • Snap a picture
  14. 14. Taking Pictures and More • Apply a filter – they will automatically appear at the bottom
  15. 15. Taking Pictures and More • Turn your image around by dragging your finger across
  16. 16. Taking Pictures and More • Share directly with friends (only who are following you)
  17. 17. Taking Pictures and More • Post to Facebook or Twitter (or Tumlbr) • Referral Partner Marketing – post on Foursquare
  18. 18. Instagram Videos Switch to Video Mode (Press and HOLD) Add a Filter (just like images) Choose a Cover Frame
  19. 19. Instagram Videos • Post to Social Media – Twitter – Facebook – Tumblr.com – Copy the instagram.com link and post to Google +, LinkedIn and other places
  20. 20. Examples of Brand Marketing • My friend Roberto, (video marketing, presentation coach) • His brand is consistent on Facebook, Twitter, LinkedIn
  21. 21. Examples of Marketing • Let people get to know you (personally) • My friend, Tim, VP of Business Development, Domain Homes and Domain Realty, Tampa FL
  22. 22. Deleting Content • Every post will have 3 dots at the lower right corner • Those three dots will allow you to delete, share or copy the URL to share to other places
  23. 23. Deleting Content • If you don’t have those options on a certain piece of content – then chances are the content belongs to someone else
  24. 24. Other Pieces to Use Postagram (postcards) Stickygram (magnets)
  25. 25. Facebook • Create Timeline Images for Facebook using Insta-cover • (Great Idea for Property Fan Pages and Area Deals FanPages)
  26. 26. #ComingSoon • Instagram does plan (like everyone else) to release paid ads somewhere around Spet 2014 (according to company released reports) • However, IG’s blog says a small handful are already out there
  27. 27. Connect with Instagram • Twitter – https://twitter.com/instagram • Facebook – https://www.facebook.com/InstagramEnglish – https://www.facebook.com/Instagram.pc • Instagram.com
  28. 28. Connect with Pro’s • • • • Twitter @realaccesspro1 Google Plus +realaccesspro Facebook (search Real Access Pro) LinkedIn (RealAccessPro) • Remember to connect with your Sponsor PRO for tips, tricks, ideas and more
  29. 29. Thanks for Attending • Presenter: Chuck Ward, Director of Marketing and Training chuck.ward (at) realaccesspro.com 888-884-0303
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