Basic Steps of Using Instagram for Real Estate Agents


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This is part two of what/why/how to use Instagram designed for real estate agents or real estate organization -- Including marketing ideas

Published in: Marketing, Technology, Business
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  • Instagram is very popular application for social networking. It has uploaded 100 million photographs of July 2011. It was a world record in social media. So it is very useful to increase business.
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Basic Steps of Using Instagram for Real Estate Agents

  1. 1. Instagram Insanity Setting Up Instagram Presenter: Chuck Ward Director of Marketing and Training Real Access Pro
  2. 2. What is Instagram • • • Instagram is an online photosharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images , in contrast to the 16:9 aspect ratio now typically used by mobile device cameras. Users are also able to record and share short videos lasting for up to 15 seconds
  3. 3. Why Should We Use It • 150 Million Monthly Active Users (Instagram 9/2013) • Average user is Female (56%) aged 18-49 42% of total user base (Pew) • Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter (
  4. 4. Demographic Chart
  5. 5. Why Should We Use It • Because it is another free way to get our properties and message out • Another way to send GABL (Google Accepted Backlinks) to our website thus improving our rankings • Because it’s marketing
  6. 6. A Note About Marketing • Question: How often should we be marketing
  7. 7. A Note About Marketing • Question: How often should we be marketing • 40% of your day should be spent in marketing related activities – – – – – Social Media Websites Videos Talking to People Writing Notes/Cards
  8. 8. How Do We Use Instagram • First – Download the App to Your Phone – – Google Play Store on Android Phones – App store on iOS (Ipads and Iphones) • Second – Account Creation • Third – Use it by taking pictures or videos
  9. 9. Find in App Store Download and Install Ready to Use
  10. 10. Using Instagram • Account Creation – Sign in using facebook – Sign in using email
  11. 11. Using Instagram • Account Creation – Sign in using facebook – Sign in using email – Go to to sign up also
  12. 12. Using Instagram • Once logged in, follow people you may now – Link your Facebook account and those friends on your Facebook who use Instagram will appear – Remember engagement and patience is the key
  13. 13. Taking Pictures and More • Open up instagram • Snap a picture
  14. 14. Taking Pictures and More • Apply a filter – they will automatically appear at the bottom
  15. 15. Taking Pictures and More • Turn your image around by dragging your finger across
  16. 16. Taking Pictures and More • Share directly with friends (only who are following you)
  17. 17. Taking Pictures and More • Post to Facebook or Twitter (or Tumlbr) • Referral Partner Marketing – post on Foursquare
  18. 18. Instagram Videos Switch to Video Mode (Press and HOLD) Add a Filter (just like images) Choose a Cover Frame
  19. 19. Instagram Videos • Post to Social Media – Twitter – Facebook – – Copy the link and post to Google +, LinkedIn and other places
  20. 20. Examples of Brand Marketing • My friend Roberto, (video marketing, presentation coach) • His brand is consistent on Facebook, Twitter, LinkedIn
  21. 21. Examples of Marketing • Let people get to know you (personally) • My friend, Tim, VP of Business Development, Domain Homes and Domain Realty, Tampa FL
  22. 22. Deleting Content • Every post will have 3 dots at the lower right corner • Those three dots will allow you to delete, share or copy the URL to share to other places
  23. 23. Deleting Content • If you don’t have those options on a certain piece of content – then chances are the content belongs to someone else
  24. 24. Other Pieces to Use Postagram (postcards) Stickygram (magnets)
  25. 25. Facebook • Create Timeline Images for Facebook using Insta-cover • (Great Idea for Property Fan Pages and Area Deals FanPages)
  26. 26. #ComingSoon • Instagram does plan (like everyone else) to release paid ads somewhere around Spet 2014 (according to company released reports) • However, IG’s blog says a small handful are already out there
  27. 27. Connect with Instagram • Twitter – • Facebook – – •
  28. 28. Connect with Pro’s • • • • Twitter @realaccesspro1 Google Plus +realaccesspro Facebook (search Real Access Pro) LinkedIn (RealAccessPro) • Remember to connect with your Sponsor PRO for tips, tricks, ideas and more
  29. 29. Thanks for Attending • Presenter: Chuck Ward, Director of Marketing and Training chuck.ward (at) 888-884-0303
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