you’re doing it right!                   platform strategies in action                   Chuck Freedman @chuckstar        ...
@chuckstar quick bio                   led API dev at Y! maps                   wrote book on it >>                   laun...
strategies in action                   what I love to see in an API portal                   clear value proposition of AP...
tell partner developers                   what their apps and users                   are getting from your API           ...
INTRODUCE YOUR API    SUCCESS                   WHAT VALUE DOES IT BRING TO THE APP?    COMPANY                      URL  ...
GIVE APP IDEAS    SUCCESS                   INSPIRE DEVELOPERS    COMPANY                      URL                   RUNKE...
SHOWCASE APPS!    SUCCESS                   GREAT INCENTIVE TO PARTNERS    COMPANY                      URL               ...
support your API as if your                   business depended on it                   Chuck Freedman @chuckstar         ...
SUPPORT THE COMMUNITY    SUCCESS                   TUTORIALS IGNITE DEVELOPMENT    COMPANY                     URL        ...
SUPPORT THE COMMUNITY    SUCCESS                   KNOWLEDGEBASE ARTICLES    COMPANY                     URL              ...
SUPPORT THE COMMUNITY    SUCCESS                   UPDATED FAQS, ACTIVE FORUMS    COMPANY                      URL        ...
make the barrier for entry                   as invisible as possible                   Chuck Freedman @chuckstar         ...
INTERACTIVE DOCS    SUCCESS                   AVOID DATA TRIAL & ERROR    COMPANY                      URL                ...
SDKS!    SUCCESS                   JUMPSTART CODING    COMPANY                     URL                   FLICKR           ...
SAMPLE CODE!    SUCCESS                   JUMPSTART CODING    COMPANY                          URL                   ROTTE...
maintain, market and                   support your API like a                   product                   Chuck Freedman ...
thank you #apistrat!                   chuckstar.com/blog                   twitter: @chuckstar                   tomorrow...
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Solid Platform Strategies in Action! #APIstrat

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A presentation on "what I love to see in a platform's API portal" featuring real examples of clear value proposition of APIs, showcasing apps, interactive documentation and supporting development with samples, SDKs and materials.

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Solid Platform Strategies in Action! #APIstrat

  1. 1. you’re doing it right! platform strategies in action Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  2. 2. @chuckstar quick bio led API dev at Y! maps wrote book on it >> launched a few more platforms our strategy team sets up API companies for platform successThursday, February 21, 13
  3. 3. strategies in action what I love to see in an API portal clear value proposition of APIs showcasing apps support hub interactive documentation samples, SDKs and materialsThursday, February 21, 13
  4. 4. tell partner developers what their apps and users are getting from your API Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  5. 5. INTRODUCE YOUR API SUCCESS WHAT VALUE DOES IT BRING TO THE APP? COMPANY URL RUNKEEPER DEVELOPER.RUNKEEPER.COMThursday, February 21, 13
  6. 6. GIVE APP IDEAS SUCCESS INSPIRE DEVELOPERS COMPANY URL RUNKEEPER DEVELOPER.RUNKEEPER.COMThursday, February 21, 13
  7. 7. SHOWCASE APPS! SUCCESS GREAT INCENTIVE TO PARTNERS COMPANY URL YELLOW API YELLOWAPI.COM/GALLERYThursday, February 21, 13
  8. 8. support your API as if your business depended on it Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  9. 9. SUPPORT THE COMMUNITY SUCCESS TUTORIALS IGNITE DEVELOPMENT COMPANY URL TWILIO TWILIO.COM/HELPThursday, February 21, 13
  10. 10. SUPPORT THE COMMUNITY SUCCESS KNOWLEDGEBASE ARTICLES COMPANY URL SENDGRID SENDGRID.COMThursday, February 21, 13
  11. 11. SUPPORT THE COMMUNITY SUCCESS UPDATED FAQS, ACTIVE FORUMS COMPANY URL MAILCHIMP APIDOCS.MAILCHIMP.COM/API/FAQ/Thursday, February 21, 13
  12. 12. make the barrier for entry as invisible as possible Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  13. 13. INTERACTIVE DOCS SUCCESS AVOID DATA TRIAL & ERROR COMPANY URL KLOUT DEVELOPER.KLOUT.COMThursday, February 21, 13
  14. 14. SDKS! SUCCESS JUMPSTART CODING COMPANY URL FLICKR FLICKR.COM/SERVICES/API/Thursday, February 21, 13
  15. 15. SAMPLE CODE! SUCCESS JUMPSTART CODING COMPANY URL ROTTEN TOMATOES DEVELOPER.ROTTENTOMATOES.COMThursday, February 21, 13
  16. 16. maintain, market and support your API like a product Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  17. 17. thank you #apistrat! chuckstar.com/blog twitter: @chuckstar tomorrow: @amit at 11:00 @sashNmash at 1:30Thursday, February 21, 13
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