Solid Platform Strategies in Action! #APIstrat

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A presentation on "what I love to see in a platform's API portal" featuring real examples of clear value proposition of APIs, showcasing apps, interactive documentation and supporting development with samples, SDKs and materials.

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Solid Platform Strategies in Action! #APIstrat

  1. 1. you’re doing it right! platform strategies in action Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  2. 2. @chuckstar quick bio led API dev at Y! maps wrote book on it >> launched a few more platforms our strategy team sets up API companies for platform successThursday, February 21, 13
  3. 3. strategies in action what I love to see in an API portal clear value proposition of APIs showcasing apps support hub interactive documentation samples, SDKs and materialsThursday, February 21, 13
  4. 4. tell partner developers what their apps and users are getting from your API Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  5. 5. INTRODUCE YOUR API SUCCESS WHAT VALUE DOES IT BRING TO THE APP? COMPANY URL RUNKEEPER DEVELOPER.RUNKEEPER.COMThursday, February 21, 13
  6. 6. GIVE APP IDEAS SUCCESS INSPIRE DEVELOPERS COMPANY URL RUNKEEPER DEVELOPER.RUNKEEPER.COMThursday, February 21, 13
  7. 7. SHOWCASE APPS! SUCCESS GREAT INCENTIVE TO PARTNERS COMPANY URL YELLOW API YELLOWAPI.COM/GALLERYThursday, February 21, 13
  8. 8. support your API as if your business depended on it Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  9. 9. SUPPORT THE COMMUNITY SUCCESS TUTORIALS IGNITE DEVELOPMENT COMPANY URL TWILIO TWILIO.COM/HELPThursday, February 21, 13
  10. 10. SUPPORT THE COMMUNITY SUCCESS KNOWLEDGEBASE ARTICLES COMPANY URL SENDGRID SENDGRID.COMThursday, February 21, 13
  11. 11. SUPPORT THE COMMUNITY SUCCESS UPDATED FAQS, ACTIVE FORUMS COMPANY URL MAILCHIMP APIDOCS.MAILCHIMP.COM/API/FAQ/Thursday, February 21, 13
  12. 12. make the barrier for entry as invisible as possible Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  13. 13. INTERACTIVE DOCS SUCCESS AVOID DATA TRIAL & ERROR COMPANY URL KLOUT DEVELOPER.KLOUT.COMThursday, February 21, 13
  14. 14. SDKS! SUCCESS JUMPSTART CODING COMPANY URL FLICKR FLICKR.COM/SERVICES/API/Thursday, February 21, 13
  15. 15. SAMPLE CODE! SUCCESS JUMPSTART CODING COMPANY URL ROTTEN TOMATOES DEVELOPER.ROTTENTOMATOES.COMThursday, February 21, 13
  16. 16. maintain, market and support your API like a product Chuck Freedman @chuckstar director of platform strategy, MasheryThursday, February 21, 13
  17. 17. thank you #apistrat! chuckstar.com/blog twitter: @chuckstar tomorrow: @amit at 11:00 @sashNmash at 1:30Thursday, February 21, 13

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