For Branding and Professional Growth         A Workshop by Chuck Sink         www.chucksink.com
Professional Success Four Play:1.Brand2.Networking3.Content4.Free Online Tools
You’re the brand manager!
Positioning Your BrandWho are you and what do you stand for?Why is that valuable to your customers?
Positioning Statement
Positioning Statement             To: Safety Conscious Automobile ConsumersVolvo is the automobile manufacturer that keeps...
iSocial Media gives voice to ndividuals.
LinkedIn Marketing CostsFinancial: $0.00 to relatively low budgetTime: A significant investmentAre you willing to invest t...
=      Friends, back yards, T-shirts & flip-flops=    Offices, boardrooms, networking events & suits
Have a complete   Profile!
Formula for earning referrals:Refer-ability = Business Value + Authenticity + Friendliness
Networking – Your Personal Branding CampaignIs your LinkedIn persona matched with your real persona?
Who do you know? (An important question)
Who knows you? (The vital question!)
Your ConnectionsAim for quality connections – people in a position to:• Hire you or partner with you• Do business with you...
Your ConnectionsConnecting is easy when:• You’re already friends or colleagues.• You’ve done business already.• You have t...
Your ConnectionsWhat if I want to connect with people whodon’t already know me?
Join one of the Groups your prospect belongs to.Invite to connect as a member of the Group.
Work your 2nd degrees of separation.Ask a connection for an introduction.
Push the “We’ve done business together” option when:• You’ve met someone and they would remember you.• He or she is aware ...
Are you strategic about your brand?      Are you known in the marketfor the reasons you want to be known?         What abo...
Your Content:What’s in it for us?
Your Value Proposition
Why do I want to connect with you?
Do you have an impressive background?
Who are your connections?
Could we be referral partners?
Should we do business?
Inbound Marketing?Content Driven Marketing!
• Email• Networking• Social Media – LinkedIn• BlogsWebsite• News & Trade Articles• Events• Sales Calls• Conversations
What kind of content are you serving up?
The 4 E’s of Online Engagement:            Ego     Entertainment       Education      Enrichment
What of value are you willing to give   to build your LinkedIn tribe?     (Be generous with knowledge and connections!)
Post and share relevant, value-based content –           Yours or someone else’s
Learn from LinkedIn   Then share what you learn.LinkedIn is a great content source!
What are the metrics?How do I measure results?
It’s not rocket science!
One relationship and one client at a time.
   2 biggest clients in 2012   5 long term clients   2 strategic partners   2 major new business prospects   Invited ...
If I can do it, you can do it!
You need to demonstrate genuine value on LinkedIn     Otherwise, your profile will just sit there.
Complete Your Profile by Adding Value!
EmailEmail has the highest ROI of any direct marketing!
Your connections are a built-in direct marketing list –         Complete with email addresses.                        Use ...
3 LinkedIn Connections gained new business asa direct result of their guest articles in the Chuck Sink Link.              ...
The As & Ps of LinkedIn• Active       Participate.• Attractive   Position value.• Alert        Pay attention.• Accessible ...
LinkedIn for SalesLinkedIn Profiles can be a treasure trove of information to aid you in your sales calls.
View prospects’ public profiles.• Google their name or search People on LinkedIn to find your prospect.• Gain insights int...
Tap in to the power of Groups!• There are groups out there JUST FOR YOU!• Start your own group.• The fastest, easiest way ...
Ways to participate in Groups:• Start a discussion – ask a great question.• Answer people’s questions.• Comment on posts.•...
Fair game for Group discussions:• Informative blog or article relating to the Group category• Relevant question or topic s...
LinkedIn Company Pages are fine…     but they’re not websites!
Ford Motor Company - http://linkd.in/ZIWwzS  Chuck Sink Link - http://linkd.in/ZFT60O              Study Hubspot! http://w...
Questions?
Thank you!    (603) 345-7223  Twitter: @ChuckSink www.chucksink.com
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
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  • Slowly and steadily, LinkedIn has grown, improved and emerged to be the best “social” media platform for Executives, Managers, Salespeople, Professionals and Career Seekers - hands down!
  • Not a bad question but think about it. Facebook is the consumers’ place to socialize and chat. It’s a place to share light hearted material and let your hair down. It’s akin to vacations, backyards and flip-flops. The vast majority of users are purely social users.
  • A complete profile will position you as someone who is serious about online business networking. This isn’t Facebook, this is the place for professionals!
  • The secret to getting recommendations is giving them first. Go to yours.
  • Here’s where you start to build your profile. Insurance sales people always begin with friends and family. Do likewise on LinkedIn
  • This is where you need to spend some time to dig into your contacts and search out people with whom you’ve worked, gone to school, done business, called on; your customers, prospects, suppliers, colleagues, associates, club members…etc. Linked In offers great search capability – you can narrow down fields by geography, industries, groups, titles, etc.
  • *Some people only allow people to invite them to connect if they have their email address. Otherwise you’re blocked.
  • Keep in mind, LinkedIn is the best major social network at filtering unwanted connections and enforcing the rules of engagement. But don’t worry, I’ve got some tricks that will help you push the envelope without causing any trouble.
  • These methods have worked well for me and I’ve never been chastised, shunned or blacklisted. Just make sure you indicate the company they would most likely recognize, not necessarily your current firm.
  • Linked in for branding. leapyearmarketing.event

    1. 1. For Branding and Professional Growth A Workshop by Chuck Sink www.chucksink.com
    2. 2. Professional Success Four Play:1.Brand2.Networking3.Content4.Free Online Tools
    3. 3. You’re the brand manager!
    4. 4. Positioning Your BrandWho are you and what do you stand for?Why is that valuable to your customers?
    5. 5. Positioning Statement
    6. 6. Positioning Statement To: Safety Conscious Automobile ConsumersVolvo is the automobile manufacturer that keeps you and your family safe because all of our technology effort and planning are focused on protecting drivers and their passengers. To: Business Owners, Marketing Directors and Organization LeadersChuck Sink Link is the communications firm that creates ideal messages for your target audience because we reveal the value of your brand and communicate it with clarity.
    7. 7. iSocial Media gives voice to ndividuals.
    8. 8. LinkedIn Marketing CostsFinancial: $0.00 to relatively low budgetTime: A significant investmentAre you willing to invest time in it?
    9. 9. = Friends, back yards, T-shirts & flip-flops= Offices, boardrooms, networking events & suits
    10. 10. Have a complete Profile!
    11. 11. Formula for earning referrals:Refer-ability = Business Value + Authenticity + Friendliness
    12. 12. Networking – Your Personal Branding CampaignIs your LinkedIn persona matched with your real persona?
    13. 13. Who do you know? (An important question)
    14. 14. Who knows you? (The vital question!)
    15. 15. Your ConnectionsAim for quality connections – people in a position to:• Hire you or partner with you• Do business with you• Refer business to you• Help you connect with other quality connections
    16. 16. Your ConnectionsConnecting is easy when:• You’re already friends or colleagues.• You’ve done business already.• You have their email address.• The person has a strong awareness of you and your company.
    17. 17. Your ConnectionsWhat if I want to connect with people whodon’t already know me?
    18. 18. Join one of the Groups your prospect belongs to.Invite to connect as a member of the Group.
    19. 19. Work your 2nd degrees of separation.Ask a connection for an introduction.
    20. 20. Push the “We’ve done business together” option when:• You’ve met someone and they would remember you.• He or she is aware of you and your company.• You have a mutual close connection.• Always include a personal note of relevance!
    21. 21. Are you strategic about your brand? Are you known in the marketfor the reasons you want to be known? What about online?
    22. 22. Your Content:What’s in it for us?
    23. 23. Your Value Proposition
    24. 24. Why do I want to connect with you?
    25. 25. Do you have an impressive background?
    26. 26. Who are your connections?
    27. 27. Could we be referral partners?
    28. 28. Should we do business?
    29. 29. Inbound Marketing?Content Driven Marketing!
    30. 30. • Email• Networking• Social Media – LinkedIn• BlogsWebsite• News & Trade Articles• Events• Sales Calls• Conversations
    31. 31. What kind of content are you serving up?
    32. 32. The 4 E’s of Online Engagement: Ego Entertainment Education Enrichment
    33. 33. What of value are you willing to give to build your LinkedIn tribe? (Be generous with knowledge and connections!)
    34. 34. Post and share relevant, value-based content – Yours or someone else’s
    35. 35. Learn from LinkedIn Then share what you learn.LinkedIn is a great content source!
    36. 36. What are the metrics?How do I measure results?
    37. 37. It’s not rocket science!
    38. 38. One relationship and one client at a time.
    39. 39.  2 biggest clients in 2012 5 long term clients 2 strategic partners 2 major new business prospects Invited to join PSU Faculty Multiple job opportunitiesAll a direct, measurable LinkedIn result.
    40. 40. If I can do it, you can do it!
    41. 41. You need to demonstrate genuine value on LinkedIn Otherwise, your profile will just sit there.
    42. 42. Complete Your Profile by Adding Value!
    43. 43. EmailEmail has the highest ROI of any direct marketing!
    44. 44. Your connections are a built-in direct marketing list – Complete with email addresses. Use it!
    45. 45. 3 LinkedIn Connections gained new business asa direct result of their guest articles in the Chuck Sink Link. Be a value giver!
    46. 46. The As & Ps of LinkedIn• Active Participate.• Attractive Position value.• Alert Pay attention.• Accessible Permit dialog.
    47. 47. LinkedIn for SalesLinkedIn Profiles can be a treasure trove of information to aid you in your sales calls.
    48. 48. View prospects’ public profiles.• Google their name or search People on LinkedIn to find your prospect.• Gain insights into their unique backgrounds.• Search for conversation starters – find common ground.
    49. 49. Tap in to the power of Groups!• There are groups out there JUST FOR YOU!• Start your own group.• The fastest, easiest way to connect with new people!
    50. 50. Ways to participate in Groups:• Start a discussion – ask a great question.• Answer people’s questions.• Comment on posts.• Share articles, blog posts, presentations, videos and links.
    51. 51. Fair game for Group discussions:• Informative blog or article relating to the Group category• Relevant question or topic suggestion relating to your business• Announcement of relevant event or webcastComment on other people’s posts as a thought-leader.
    52. 52. LinkedIn Company Pages are fine… but they’re not websites!
    53. 53. Ford Motor Company - http://linkd.in/ZIWwzS Chuck Sink Link - http://linkd.in/ZFT60O Study Hubspot! http://www.linkedin.com/company/hubspot
    54. 54. Questions?
    55. 55. Thank you! (603) 345-7223 Twitter: @ChuckSink www.chucksink.com

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