Slowly and steadily, LinkedIn has grown, improved and emerged to be the best “social” media platform for Executives, Managers, Salespeople, Professionals and Career Seekers - hands down!
Not a bad question but think about it. Facebook is the consumers’ place to socialize and chat. It’s a place to share light hearted material and let your hair down. It’s akin to vacations, backyards and flip-flops. The vast majority of users are purely social users.
A complete profile will position you as someone who is serious about online business networking. This isn’t Facebook, this is the place for professionals!
The secret to getting recommendations is giving them first. Go to yours.
Here’s where you start to build your profile. Insurance sales people always begin with friends and family. Do likewise on LinkedIn
This is where you need to spend some time to dig into your contacts and search out people with whom you’ve worked, gone to school, done business, called on; your customers, prospects, suppliers, colleagues, associates, club members…etc. Linked In offers great search capability – you can narrow down fields by geography, industries, groups, titles, etc.
*Some people only allow people to invite them to connect if they have their email address. Otherwise you’re blocked.
Keep in mind, LinkedIn is the best major social network at filtering unwanted connections and enforcing the rules of engagement. But don’t worry, I’ve got some tricks that will help you push the envelope without causing any trouble.
These methods have worked well for me and I’ve never been chastised, shunned or blacklisted. Just make sure you indicate the company they would most likely recognize, not necessarily your current firm.
Linked in for branding. leapyearmarketing.event
For Branding and Professional Growth A Workshop by Chuck Sink www.chucksink.com
Professional Success Four Play:1.Brand2.Networking3.Content4.Free Online Tools
Positioning Statement To: Safety Conscious Automobile ConsumersVolvo is the automobile manufacturer that keeps you and your family safe because all of our technology effort and planning are focused on protecting drivers and their passengers. To: Business Owners, Marketing Directors and Organization LeadersChuck Sink Link is the communications firm that creates ideal messages for your target audience because we reveal the value of your brand and communicate it with clarity.
Your ConnectionsAim for quality connections – people in a position to:• Hire you or partner with you• Do business with you• Refer business to you• Help you connect with other quality connections
Your ConnectionsConnecting is easy when:• You’re already friends or colleagues.• You’ve done business already.• You have their email address.• The person has a strong awareness of you and your company.
Your ConnectionsWhat if I want to connect with people whodon’t already know me?
Join one of the Groups your prospect belongs to.Invite to connect as a member of the Group.
Work your 2nd degrees of separation.Ask a connection for an introduction.
Push the “We’ve done business together” option when:• You’ve met someone and they would remember you.• He or she is aware of you and your company.• You have a mutual close connection.• Always include a personal note of relevance!
Are you strategic about your brand? Are you known in the marketfor the reasons you want to be known? What about online?
2 biggest clients in 2012 5 long term clients 2 strategic partners 2 major new business prospects Invited to join PSU Faculty Multiple job opportunitiesAll a direct, measurable LinkedIn result.
EmailEmail has the highest ROI of any direct marketing!
Your connections are a built-in direct marketing list – Complete with email addresses. Use it!
3 LinkedIn Connections gained new business asa direct result of their guest articles in the Chuck Sink Link. Be a value giver!
The As & Ps of LinkedIn• Active Participate.• Attractive Position value.• Alert Pay attention.• Accessible Permit dialog.
LinkedIn for SalesLinkedIn Profiles can be a treasure trove of information to aid you in your sales calls.
View prospects’ public profiles.• Google their name or search People on LinkedIn to find your prospect.• Gain insights into their unique backgrounds.• Search for conversation starters – find common ground.
Tap in to the power of Groups!• There are groups out there JUST FOR YOU!• Start your own group.• The fastest, easiest way to connect with new people!
Ways to participate in Groups:• Start a discussion – ask a great question.• Answer people’s questions.• Comment on posts.• Share articles, blog posts, presentations, videos and links.
Fair game for Group discussions:• Informative blog or article relating to the Group category• Relevant question or topic suggestion relating to your business• Announcement of relevant event or webcastComment on other people’s posts as a thought-leader.
LinkedIn Company Pages are fine… but they’re not websites!
Ford Motor Company - http://linkd.in/ZIWwzS Chuck Sink Link - http://linkd.in/ZFT60O Study Hubspot! http://www.linkedin.com/company/hubspot