Design Process & Target Audience

979 views

Published on

Lindenwood LCIE Graduate Imaging & Design Cluster - Week Two Lecture Slides

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
979
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Defining your target audience helps you know what you’re aiming at. You can’t make solid design decisions if you don’t know what you’re desiging towards.
  • Knowing your target audience helps you focus. Often times design is as much about what you choose to leave out as it is what you choose to include in your work.
  • You can’t make solid design decisions if you don’t know what you’re designing towards.
  • teenagers targeted by acne medication company
  • a person earning $200,000 is more likely to purchase a Cadillac than a person earning $10,000
  • a small business selling foodstuffs from Africa would target the immigrant African community
  • a diaper company would target young families
  • a calculator company may target high school math students. A trendy computer company selling laptops might target college students. A stethoscope company might target recent medical school grads
  • a shoe company might sell a shoe targeted for construction workers
  • a handbag company will target women
  • the shoe company, Puma, most aggressively targets consumers in Latin America and Europe for their soccer shoes
  • snow plow manufacturer
  • Ever heard of Apple?
  • higher-end watch companies like Seiko target consumers that value high-quality timepieces
  • A few examples: Grunge Theme Paper Theme Grafitti Theme Dark Theme Clean Theme Minimalist Theme Warm Theme Cool Theme Seasonal or Holiday Theme Glossy or Reflection Theme
  • Client – Technology gadget developer Target audience – young people in to all things “techy” Theme – clean lines with a lot of “white space” Composition – centered with emphasis on big image Components – light colors, bright/colorful images, sans-serif text Tools – Photoshop, Illustrator, and Dreamweaver
  • Client – Up & Coming Artist Target audience – 18 to 20-somethings Theme – grunge Composition – centered & dark / artsy Components – grunge background and elements, artist photo, music player Tools – Photoshop and Dreamweaver
  • Client – Established artist going on tour Target Audience – Existing and new potential fans Theme – Dark & Retro Composition – Retro elements & space for tour dates Components – Retro fonts, gradients, artist photo, social media links Tools – Photoshop & Dreamweaver
  • Client – Specialty Candy Store Target Audience – Exotic Chocolate Lovers Theme – Dark & Rich Composition – Layered with imagery at the top and content at the bottom Components – product photos in an image rotator, flourishes and textured background Tools – Photoshop & Dreamweaver
  • Client – PBS Kids TV Target Audience – Young Kids & Their Parents Theme – Bright & Fun / Cartoon Composition – Cartoon Landscape, Random & Scattered Components – Cartoon buttons and vector background. Bright primary colors. Tools – Photoshop & Dreamweaver
  • Client – Water Missions International Target Audience – Potential Donors Theme – Warm and Clean Composition – Big Image Rotator Centered, Everything else around the emphasis element Components – Photos of people reached by the organization, blues and greys Tools – Photoshop & Dreamweaver
  • Design Process & Target Audience

    1. 1. The Design Process
    2. 2. Target Audience
    3. 3. If you aim at nothing, you will hit it every time. -Zig Ziglar
    4. 4. Focus Focus Focus Focus Focus
    5. 5. Design Decisions
    6. 6. How… …do you determine your target audience?
    7. 7. Demographics
    8. 8. Demographics AGE
    9. 9. Demographics INCOME
    10. 10. Demographics ETHNICITY
    11. 11. Demographics FAMILY
    12. 12. Demographics EDUCATION
    13. 13. Demographics OCCUPATION
    14. 14. Demographics GENDER
    15. 15. Geography
    16. 16. Geography REGION
    17. 17. Geography CLIMATE
    18. 18. Behaviors
    19. 19. Behaviors BRAND LOYALTY
    20. 20. Behaviors VALUE ON QUALITY
    21. 22. Examples
    22. 29. Theme
    23. 30. Composition
    24. 31. Components
    25. 32. Tools
    26. 33. Examples

    ×