Digital signage & employee communications

Move Your Message
Digital signage to enhance
employee communications

Delivering your message
Employees are a fickle audience.
Engage them and deliver communication where they work.
Communicate dynamically.
Deliver the right messages to the right workers at the right time.

Digital signage 101
A network of intelligent video displays placed in a variety of out-of-home (OOH) settings to communicate targeted, up-to-the-minute messages to defined audiences.
Delivers more dynamic and cost effective communication than other visual communications.
Attracts employees’ attention, creates ambience, informs, and educates.

Connecting the screens
Three networking options
Cellular
Wi-Fi
Ethernet/LAN
Wi-Fi
Cellular
Ethernet/LAN

Digital Sign in a Box
LCD provides an all-in-one solution.
Commercial grade
High-definition
Four different size options.
Portrait or landscape
Touch screen available
Everything included.
Comes with 2-year repairor replace warranty.

MediaCast Broadcast Portal
Web-based command & control system for your entire network.
Upload content, build playlists & schedule to your screens.
No limit on users and customized rights & privileges.
Control groups of screens or individual ones.

Heard from our customers…
Relevant
Powerful
Simple

Eli Lilly & Company
LillyTV
Digital signage on a global scale

Global reach
Lilly needed a truly global communications tool
Close to 40k employees
Clinical research conducted in more than 50 countries
Research and development facilities located in 8 countries
Manufacturing plants located in 13 countries
Products marketed in 143 countries

Getting started…
Lilly’s history with digital signage
13+ years
In locations that reached roughly ½ of employees
Survey results
64% said they watched screens at least once a day
68% said they saw something on the screens that caused them to take action
35% said they might not get company news without it
CEO’s support

An international network
Many little networks that feed from the larger network
Needs at internationaloffices vs. U.S. offices
Local editors/resources
Translations
Importance of localizing content

Content is king. . . System-wide
Breaking news
Product news
Quarterly financial information
HR-related announcements
High-level employee recognition
Business wins / losses
Health and safety information
Stock price / competitor information
Industry news

Content is king. . . locally
Manually localized:
Local safety information
Local events – blood drives, etc.
Company-sponsored cultural events
Country/local news (RSS feed)
Community news (RSS feed)
Local weather (service)
Feeds from dynamic sources
Automatically localized:

Employee communicators around the world
Admin rights grant access to specific screens and content
Localize content on the screens by:
Country
Division/Component
Buildings
Individually
The users

Where we put the displays…
Cafeterias
Coffee shops
Break rooms
Lobbies and elevator lobbies
Credit unions
Manufacturing areas
Shuttle buses

Q&A and resources
www.mediatile.com
blog.mediatile.com
@MediaTile
Search MediaTile
YouTube.com/MediaTile

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Digital signage & employee communications

by Chuck Gose on Feb 21, 2010

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Digital signage & employee communications — Presentation Transcript