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WTF is UX?
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WTF is UX?



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  • 1. User Experience What I do all day
  • 2. What do I do all day?Apart from smoking, I make things easy forpeople to use.I (try to) create a pleasant experience.
  • 3. WTF is UX? design research observation analysis psychology storytelling
  • 4. What do you use? Did you choose Google?
  • 5. google you say? why? It’s easy It’s fast. It’s usable. It has a nice, simple home page. It gives me exactly what I want. It’s accurate and gets me results quickly. It’s focused: it doesn’t get away from its core value - and that’s search
  • 6. How?Good UX is realising: Every millisecond counts Simplicity is powerful You gotta gain the trust of users It has to be human
  • 7. Focus on the user What gets me started? (point of engagement) What do I want to do? (goal) How do I get there? (journey)
  • 8. ExperienceWe learn from experienceFor the things we have to learnbefore we can do them, we learn bydoing them” Aristotle
  • 9. A good experience... Lets me do what I want - without thinking too hard, is personal and meaningful, is memorable, makes me want to do again, leaves me in a good mood.
  • 10. A bad experience Makes me think about the task I’m doing, not my goal Impedes my journey, makes me want to avoid, leaves me in a shit.
  • 11. I just want to...get to my floor Some kid gets in and presses all these buttons
  • 12. I just want to...open my new shiny toy Must have chainsaw to get into this box
  • 13. I just want to...go to toilet... I can’t get the next roll down I’ve lost the edge...again!
  • 14. Why is it all so hard?Think about the way people really use things... not our assumptions
  • 15. AffordanceIt should be intuitive enough to knowhow to use. This “affords” pulling But it says Push
  • 16. AffordanceIt should be obvious how to use it. I can’t find the button without looking Which way is it pointing?
  • 17. The Experience?Our experiences are made upof our memory of the eventand the meaning that weattach to it.
  • 18. The Peak-end RuleWe judge our past experiences on theirpeak (pleasant or unpleasant)and howthey ended Each point of engagement should be a positive interaction
  • 19. UX: an ugly language Heuristic evaluation Ethnographic study Card sorting exercise Human Computer Interaction BORING...
  • 20. Make it tangibleUX as Storytelling Characters Persona in a situation Context working towards a goal Scenario
  • 21. Experience stories: let you get inside the user’s head achieve a shared understanding of user needs and goals focus remains on user, not just stakeholder interests
  • 22. First, comes understanding Observe users in their real life Discover what they really do Use this insight to create a better experience.
  • 23. Observation =understandingThe Urinal FlyAmsterdam AirportProblem: Massive cleaning cost formen’s toilets (missing the bowl)Observation: Men are more likely to hitthe target when they have somethingto aim at (ie. a cigarette butt in thebowl)Solution: Etch a fly in the bowl.It improves the aim. If a man sees a fly,he aims at it.Fly in-urinal research found that etchingreduces spillage by 80 per cent.
  • 24. User Experience Helping reduce pee on floor