Tips for Android Publishing in China

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tips shared at Mobile China Nov 2011

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Tips for Android Publishing in China

  1. 1. Your Monetization Partner for:About Us – Stream Media Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  2. 2. Your Monetization Partner for: Stream Media is founded in 2009 by Chua Zi Yong Zi Yong is also the founder of CodeAndroid, Android developer group for Singapore, Malaysia, Indonesia and ThailandOur Vision: To connect the world’s goods and services via mobile Mobile phone is the most popular device in the world. 4.6 billion mobile subscribers! Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  3. 3. Your Monetization Partner for:Stream Media is invested byToday we are a team of 16 Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  4. 4. Your Monetization Partner for:Our main productMoVend seeks to your be de facto platform formonetization on mobile  In-app payments to local payment in more than 38 countries  Content delivery platform for digital content  Distribution for Android apps to localized channels in Asia Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  5. 5. Your Monetization Partner for: • In-app billing and content delivery platform for digital content Able to charge users worldwide – using payment methods they are familiar withOperator billing with 110+operators in 38 countries Turn-key integration with cloud services to handle content delivery, security and user management Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  6. 6. Your Monetization Partner for:• Distribution for Android apps to localized channels in Asia Published more than 700 Android games in Asia Pacific through operator, handset manufacturers and social networks to more than 30 million Android handsets Partners Clients Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  7. 7. Your Monetization Partner for:3 Quick Tips about China Apps Market Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  8. 8. Your Monetization Partner for:1. Business Model that Works – Advertising or In-App Payments • All or nothing – Free is the only viable way to get notice and downloads • Piracy – It is extremely easy for you app to get hacked and pirated* • Micro-transactions – Users are willing to pay, proven many years before by game companies like Lakoo and WiStone * MoVend has a piracy and data security solution in-built Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  9. 9. Your Monetization Partner for:2. Distribution is complex • 3rd party app stores are extremely viable in China • Specific to regions or networks where they market apps to their users • Fragmentation will continue – operators and OEMs are got into the game relatively late • For app developers, find a partner who can help you Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  10. 10. Your Monetization Partner for:3. Know your customers • Devices in China are relatively different – majority are lower end devices with less resolution screen and processing power • J2ME is still big, but Android growth has already exploded • Consider the platform and device requirements (e.g. scale down graphics and processing requirements) Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
  11. 11. Your Monetization Partner for: Ask us: how we market your app, how we make you moneyFor partnership opportunities & sales discussions:Chua Zi Yong MoVendCEO+65 9794 1280 @getMoVendsales@movend.com blog.movend.com Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore

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