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Fresh choice llc feb14 cp
 

Fresh choice llc feb14 cp

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  • The following slides show several examples of timelines using SmartArt graphics. Include a timeline for the project, clearly marking milestones, important dates, and highlight where the project is now.
  • 2 Organic farms: 250 Rai in total

Fresh choice llc feb14 cp Fresh choice llc feb14 cp Presentation Transcript

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  • Brand No. of Outlet(s) Regional Location(s) Average Area Fresh Choice Restaurants 26 Northern & Southern California >6000 sq. ft. Zoopa 1 Seattle, Washington   Fresh Choice Express 5 Dallas, Texas; Seattle, Washington 1000-2000sq. ft. Espresso Roma Coffee Houses 10 Oregon. Southern California, Colorado >3000 sq. ft. Unit Location Function Size/Capacity Farmland Amapola Ranch & Toro Canyon, Sta. Barbara Certified Organic Farmland >100 Acres Central Kitchen South San Francisco Food Processing & Distribution 72000 sq. ft. Bakery San Francisco Food Processing & Distribution 17000 sq. ft
  • Head Quarter: Emeryville, CA
  • 42 Outlets under 4 brands
  • 5 Fresh Choice Express Expansion before bankrupcy 26 Fresh Choice restaurants 2 Farms (250 Rai in total) 1 Zuppa
  • Organic Farms Central Kitchen Outlets
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    Northern California Restaurants
    • 26 operating Fresh Choice restaurants and 3
    • building leases secured but not yet developed
    • in Northern California and 1 Zuppa brand
    • restaurant in the Seattle Area
    • Mixture of free standing, in line, and major regional
    • shopping center locations
    • Average restaurant size = 600+ sq. m.
    • Average sales per sq. m. = $1,500
    • Open from 11:00 AM to 9:00 PM Daily
    • Average ticket = $8.75 - $9.50
    • Target unit food cost and labor cost=30% each
    • Caters to people looking for a value meal with
    • plenty of choices
    ( plus 1 Zuppa brand restaurant in the Seattle area)
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  • Obesity Trends* Among U.S. Adults BRFSS, 1986 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
  • Obesity Trends* Among U.S. Adults BRFSS, 1987 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
  • Obesity Trends* Among U.S. Adults BRFSS, 1988 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
  • Obesity Trends* Among U.S. Adults BRFSS, 1989 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
  • Obesity Trends* Among U.S. Adults BRFSS, 1990 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
  • Obesity Trends* Among U.S. Adults BRFSS, 1991 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19%
  • Obesity Trends* Among U.S. Adults BRFSS, 1992 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19%
  • Obesity Trends* Among U.S. Adults BRFSS, 1993 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19%
  • Obesity Trends* Among U.S. Adults BRFSS, 1994 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19%
  • Obesity Trends* Among U.S. Adults BRFSS, 1995 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19%
  • Obesity Trends* Among U.S. Adults BRFSS, 1996 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19%
  • Obesity Trends* Among U.S. Adults BRFSS, 1997 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% ≥20%
  • Obesity Trends* Among U.S. Adults BRFSS, 1998 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% ≥20%
  • Obesity Trends* Among U.S. Adults BRFSS, 1999 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% ≥20%
  • Obesity Trends* Among U.S. Adults BRFSS, 2000 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% ≥20%
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  • Obesity Trends* Among U.S. Adults BRFSS, 2001 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
  • (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) Obesity Trends* Among U.S. Adults BRFSS, 2002 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
  • Obesity Trends* Among U.S. Adults BRFSS, 2003 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
  • Obesity Trends* Among U.S. Adults BRFSS, 2004 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
  • Obesity Trends* Among U.S. Adults BRFSS, 2005 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
  • Obesity Trends* Among U.S. Adults BRFSS, 2006 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
  • Obesity Trends* Among U.S. Adults BRFSS, 2007 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
  • Obesity Trends* Among U.S. Adults BRFSS, 2008 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
  • Obesity Trends* Among U.S. Adults BRFSS, 2009 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
  • Obesity Trends* Among U.S. Adults BRFSS, 2010 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
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  • Fresh Choice Express Expansion before bankrupcy Fresh Choice Cluster 2 Farms
  • Fresh Choice restaurant cluster Farms
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  • 5 FORCES MODEL Bargaining power of Suppliers (Strong ) Threat of Substitute Products (Weak) Threat of New Entrants (Strong) Competitive Rivalry (Strong ) Bargaining Power of Customers (Weak)
  • 5 FORCES MODEL Threat of Substitute Products (Weak) Bargaining Power of Customers (Weak)
  • 5 FORCES MODEL Bargaining power of Suppliers (Strong ) Threat of Substitute Products (Weak) Bargaining Power of Customers (Weak)
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  • 5 FORCES MODEL Bargaining power of Suppliers (Strong ) Threat of Substitute Products (Weak) Threat of New Entrants (Strong) Bargaining Power of Customers (Weak)
  • 5 FORCES MODEL Bargaining power of Suppliers (Strong ) Threat of Substitute Products (Weak) Threat of New Entrants (Strong) Competitive Rivalry (Strong) Bargaining Power of Customers (Weak)
  •   Annual Revenues - WHOLE FOODS MARKET INC (WFM) Annual Revenues - TARGET CORP (TGT) Annual Revenues - COSTCO WHOLESALE CORP (COST) Competitive Rivalry (Strong)
  • Addressing Obesity: Personalized Nutrition
  • Colorful Varieties Of Fruits And Vegetables Contain Important Phytonutrients That Neutralize Free Radicals In The DNA To Protect The Body From Oxidative Damage That Leads To Aging And Disease Key Phytonutrients Cardiovascular Health Cancer Protection Anti-Inflammatory Vision Health Increased Immunity Cancer Protection Vision Health Neurological Health Cancer Protection Increased Immunity
  • Consumers Want To Increase Their Consumption Of Fruits And Vegetables But Have A Difficult Time Doing So Lack Of Knowledge Consumers Indicated In A Recent Yankelovich Report That Getting More Fruits And Vegetables Daily Is The Most Important Part Of A Healthy Diet…Even More So Than Reducing Fat And Cholesterol Consumers Tend To Blame Themselves And Not Food Companies, Supermarkets, Or Foodservice Establishments For Not Meeting Daily Fruit and Vegetable Consumption Taste & Flavor Only Like Certain Items Refrigerator Space Food Safety High Prices For Fresh & Organic Short Shelf Life Food Spoilage Wastage Planning Shopping Preparing On-The-Go Opportunities Personal Targets How To Prepare Health Features Foodservice Options Too Difficult High Cost Lack Of Time
  • Personal Profile Personalized Plan Demographics Food Likes /Dislikes Meal Patterns Shopping Habits Cost Issues Family Needs Daily Targets Personal Goals Best Strategies Personal Daily/ Weekly Plan Shopping Lists Retail Produce Price Specials Support Products Educational Info Online Dashboard 100% Juices Smoothies Salads Soups Toppings Main Course Offerings Whole Fruits On The Go Lunches Healthy Snacks Appetizers Baked Items With Fruit Special Selections For Kids Dining Out Options Breakfast Side Dishes Color Adding Idea Template Categories
  • Potential CP Group Collaboration Opportunities With
    • Participating In And Leveraging Our Certified Organic Farming Initiative
    • Incorporating Potential Thai Food Modules In New MealCenter Formats
    • Adding Thai Shrimp And Other Thai Items To Fresh Choice Menus
    • Producing Thai Items In Our Central Kitchen and/or Bakery For The California Market
    • Introducing the Fresh Choice Brand and New Restaurant Formats To Selected Asian Markets
    • Taking The DailyColors Personalized Nutrition Platform To Selected Asian Markets
    • Introducing Espresso Roma Coffee Houses In Major Office Complexes In Selected Asian Markets
  • Thank You