About the artistic merit of the ubiquitous music video.
http://www.youtube.com/watch?v=6FB3koxdXzE Spooney Melodies (1930) might have been the first true music video series.
http://www.youtube.com/watch?v=5kPhP3ZNw6A Looney Tunes and Merrie Melodies started off as animated songs.
http:// www.youtube.com/watch?v =5kfPwE4koYA “ Soundies ” in the 40s.
http:// www.youtube.com/watch?v =PluRW3_FEt0 Musical films in the 50s...
http:// www.youtube.com/watch?v =8V3qa1FTUYo ... and Madonna videos in the 80s.
http:// www.youtube.com/watch?v =5A-4VGfx5lU “ Performance clips ” in the 60s.
http:// www.youtube.com/watch?v =MGo9KkZea_s “ Promotional films ” in the 70s.
http:// www.youtube.com/watch?v =qrO4YZeyl0I Music Videos go mainstream in the 80s.
Music videos use a wide range of film making techniques: animation, live action, documentary, narrative, non-narrative, abstract visuals etc. http://www.youtube.com/watch?v=Hmpxsk3dHaA
Music video “grammar”: quick cutting, hand held cameras, lip synching, mix of shots on location, on stage, in the studio or concert hall, rhythmic cross-cutting, contrasting long shots and close ups, unusual shots and camera angles, slow motion shots, reversed footage, dramatic lighting, color filtering in post production, surrealistic/psychedelic/fantasy sequences, camera tricks, special effects, dramatization of song lyrics, stylized/expressionist imagery, confrontational content etc. http://www.youtube.com/watch?v=TGelsMOIJZY