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What is streaming media?...

What is streaming media?

In a nutshell, streaming media are multimedia (e.g., text, audio, and video) that are transmitted through various telecommunications channels (e.g., phone lines, radio signals, and the internet) to end users who, in turn, receives the media in a form which they can readily/instantly view, hear, or read. With streaming, people don't have to wait for the media to be transmitted fully or load completely before they can see, hear, or read it... portions of the transmitted media become viewable and audible the moment they are received by a telecommunications/multimedia-playback device (e.g., radio, television set, and computer).


If you paid close attention to the examples of telecommunications/multimedia-playback devices, you might have already gotten the idea that streaming media is nothing new. Well, you can't be any further from the truth! It's not new to the internet either. Remember RealPlayer? Now, we have sites like Metacafe, YouTube, Vimeo, and Veoh that offer streaming videos. In addition to that, we also have countless internet radio sites that stream radio programs over the internet.

But, and that's a really big 'BUT', due to technological advances, streaming media, or more specifically, streaming video, has recently been experiencing rapid growth and gaining tremendous popularity among internet users and it continues to do so right at this very moment as evidenced by various video sharing and search sites sprouting all over the web like mushrooms.

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Live Streaming Live Streaming Document Transcript

  • This ebook is provided by: http://waystomakemoneyfastx.orgIntroductionWhat is streaming media?In a nutshell, streaming media are multimedia (e.g., text, audio, and video) that aretransmitted through various telecommunications channels (e.g., phone lines, radiosignals, and the internet) to end users who, in turn, receives the media in a formwhich they can readily/instantly view, hear, or read. With streaming, people donthave to wait for the media to be transmitted fully or load completely before they cansee, hear, or read it... portions of the transmitted media become viewable andaudible the moment they are received by a telecommunications/multimedia-playback device (e.g., radio, television set, and computer).
  • If you paid close attention to the examples of telecommunications/multimedia-playback devices, you might have already gotten the idea that streaming media isnothing new. Well, you cant be any further from the truth! Its not new to theinternet either. Remember RealPlayer? Now, we have sites like Metacafe, YouTube,Vimeo, and Veoh that offer streaming videos. In addition to that, we also havecountless internet radio sites that stream radio programs over the internet.But, and thats a really big BUT, due to technological advances, streaming media, ormore specifically, streaming video, has recently been experiencing rapid growth andgaining tremendous popularity among internet users and it continues to do so rightat this very moment as evidenced by various video sharing and search sitessprouting all over the web like mushrooms.Live Versus ArchivedStreaming videos come in two types. One is these is the archived/pre-recorded video.This is the type that most video-sharing/streaming sites (like the ones mentionedearlier) are offering and is currently the more popular of the two. With streamingarchived videos, users can watch their favorite shows at any time they want. Inother words, archived/pre-recorded videos can be viewed "on-demand".The second type is the live streaming video. When we talk about live streamingvideos, we are talking about REAL-TIME. And this is what we are really going to talkabout here. Looking To Make Money Online? FREE 9-Part Video Course Reveals Simple Step By Step System To Make At Least $100 Per Day Online Working From Home! Subscribe now to gain instant access to this powerful 9-day video course! Go To: http://waystomakemoneyfastx.org/t/els.htmlLive streaming video has, time and again, been pitted against archived video with"live" being seen as the underdog every time. Analysts cite video quality as one of theareas in which live streamed videos fail tremendously. In addition, live streamedvideos are also seen as lacking in flexibility such that viewers must tie their schedules
  • to the presentations airing time to be able to watch it, and they have to watch thementirely or risk missing out on some details.But, lets take a look at this from a different perspective...If youve been to sites that offer live streaming videos, you might have noticed that alot of them have a "chat box" alongside the video frame. THAT enables you, as abroadcaster, to be in touch with your audience on a personal level (just as youraudience can communicate with each other) in real-time.Just imagine all the possibilities that can come with that! You will be able tounderstand your audience better and get new ideas from them. You can alsoinstantly give answers and clarifications to their queries. And, since everythingshappening in real-time, you will be able to modify your presentation at a momentsnotice to suit your audience better. Now, this changes the definition of "flexibility"quite a bit, doesnt it?And no matter what the comparative studies are currently showing, withtechnologies advancing as rapidly as they are, we can only expect live videostreaming to get better quality-wise over time.The Future of Internet VideoAccording to a forecast on global IP traffic released by Cisco in August 2007, videowill contribute to a 21% compound annual growth rate in business IP across widearea networks from 2006 to 2011 as high-speed broadband connections becomemore commonplace. Along with that, the bandwidth consumed by internet/onlinevideo streaming and downloading will grow from 9% of all internet traffic in 2006 to30% in 2011.A more recent article on http://www.readwriteweb.com (by Sarah Perez, published inSeptember 8, 2009) says that online video consumption will be measured inexabytes by 2017. An exabyte, by the way, is equivalent to one billion gigabytes orone quintillion bytes.With those kinds of projections, its fairly safe to assume that online video sites ingeneral, particularly those that are currently already established and popular, willcontinue to grow, and rapidly at that, in terms of garnering more traffic andmembership registration. This includes live video streaming sites which are said tohave increased in demand among users in early 2009, an event with which Ustream
  • coincided its release of its premium service called Watershed.So, should you use live video streaming sites and utilize them in your marketingcampaigns? I seriously doubt youd answer negatively after having read all that.Theres no doubt that leaving your presence on those sites, either through links oradvertisements, will expose you and/or your organization to an ever-growingaudience.Now, lets take a look at some live video streaming websites, shall we?Ustream.tvIts been referred to as “like YouTube, only way more interactive”. Ustream.tv is a livevideo broadcasting/streaming website that enables anyone who has a computr, aninternet connection, a digital video camera, and a microphone to create their ownchannels and broadcast their videos to a global audience, all in under two minutes.And with the sites “one-to-many” model, users are enabled to broadcast their videoLIVE to tens of thousands of people simultaneously.Ustream.tv started out (in 2006) with a noble purpose of helping those who are inU.S. military service and who are assigned in different parts of the world to keep incontact with their friends and families. As its popularity grew, its list ofusers/broadcasters has come to include some of the biggest names in the world ofpolitics, entertainment, business, and IT.The site earns revenues from advertising, sponsorship, and premium services.
  • Registering for a Ustream.tv AccountGo to http://www.ustream.tv and click on the Sign Up link at the upper right corner ofthe page (beside the Broadcast Now button). In the registration window thatappears, under New Account, enter your details as required and click on the Submitbutton.After that, you will be required to fill out your profile information (First Name, LastName, Gender, Country, and Zip Code). Go right ahead and fill them out and click onthe Submit button when youre done.Next, you will be given an option to import your contacts from your Hotmail and/orGmail mail accounts, as well as to link your Twitter account to your Ustream.tvaccount. To do so, simply provide the necessary information. Otherwise, you mayskip this step by clicking on the Skip this step link at the bottom of the form.Youll then be presented with a page with a text box on it in which to enter yourshows name, fill that one out. Under the text box, there are two buttons, one is theSave My Show button which, when clicked, will take you to the show settings page.On the other hand, the Broadcast Now button, when clicked, will instantly put youand your show “on air”. Take your pick.
  • If you chose to click on the Save My Show button, you are enabled to upload a showlogo, specify your shows category, provide tags and description for your show,customize your shoes design, modify commenting and chatting options, andschedule events for your show, among many others.Dropping Links on Ustream.tvFirst, you need to log in to your account. So, for that, go to http://www.ustream.tv, clickon the Log In link at the top of the page, and enter your log in information in the login window that appears.Once youre already logged in, click on your username located at the top of the page.Then, click on the Preview Profile link at the bottom of the profile editing page.On your Profile page, click on the Comments link.
  • Then drop your URLs in the Add your comment box. Use the code below to turnURLs into links:<a href=“http://www.yourURLhere.com”>your keyword here</a>Click on the Comment button when youre done.Your links should be displayed as shown in the screenshot below.
  • Advertising on Ustream.tvUstream.tv does not provide anywhere on its site any specifics regarding advertisingopportunities. It does provide, however, an email address labeled “For Sales andAdvertising” on its contact us page.For those who are wanting of advertising opportunities, Ustream has anotherservice which can surely help you. Its called Watershed.Watershed is a groundbreaking premium technology platform from Ustream thatenables organizations (large and small) to broadcast live video with their ownprivate label branding. It offers users with a unique set of tools, services, and pricingschemes that includes the following features:  Fully customizable pages that enables broadcasters to create an unlimited number of broadcasts and channels based on their products, services, and other offerings. Broadcasters are also enabled to include their logos, color schemes, and advertising.
  •  Pay-as-you-go pricing scheme in which broadcasters only pay for the bandwidth theyve actually used.  Easy-to-manage privacy options that includes user authentication, locking streams to specific URLs, password protection, IP address specification, and maximum viewer number limiting.  Detailed reporting and monitoring providing organizations with access to advanced data analytics and dashboard reporting that enables them to track usage and viewership and analyze the performance of their broadcasts in real- time.The Watershed registration process is very similar to that of Ustream. To register fora Wayershed account, go to https://watershed.ustream.tv/.
  • Ustream.tv Site Statistics
  • Looking To Make Money Online?FREE 9-Part Video Course Reveals Simple Step By Step System To Make At Least $100 Per Day Online Working From Home! Subscribe now to gain instant access to this powerful 9-day video course! Go To: http://waystomakemoneyfastx.org/t/els.html
  • Justin.tvJustin.tv claims itself to be the leading LIVE video streaming/broadcasting site on theweb, boasting of more than 41 million unique visitors every month and 428,000channels broadcasting video.The sites live video broadcasting platform is developed by a team of MIT and Yalegraduates and is capable of supporting massive audiences. It has been proven topush more than 177 Gbps of video at peak usage which is equivalent to 16,946standard DVDs per hour.
  • Registering for a Justin.tv AccountGo to http://www.justin.tv and click on the Create Account link located near the topright corner of the page.On the New Account form that appears, fill out the required information (e.g., yourlogin/username, password, birthday, and email). Enter the word verification andclick on the Sign Up button when youre done.Youll be automatically logged in to the site afterwards, ready to use your Justin.tvaccount.Dropping Links on Justin.tvFirst, you need to be logged in to the site. If youre not yet logged in, head on tohttp://www.justin.tv and click on the Sign In link at the top of the page. Fill in yourlogin details in the login window that appears and click on the Sign In button.Once youre already logged in to your account, move your mouse pointer over yourusername at the top of the page until the tab expands.Click on Profile.
  • Drop your URLs in the comments box. URLs must be in the following format:http://www.yourURL.com or www.yourURL.com (HTML tags wont work)Click on the Send button when youre done.Your links should appear on your profile page as shown below.
  • Advertising on Justin.tvTaking pride in having over 4 million registered users, 389 million monthlypageviews, and 41 million monthly unique visitors, Justin.tv offers advertising andsponsorship opportunities to people and companies looking for ways of promotingtheir products and services, providing them with the opportunity to reach andengage with an interactive global audience.Among the various custom ads and sponsorship opportunities that the site offersinclude custom video player skinning, broadcaster tool sponsorship, portalsponsorship, featured broadcaster sponsorship, brand integration in channel pages,custom homepages, custom homepage buttons and latest video picks unit, and textlinks. Available ad slot sizes (in pixels) are 300 x 250, 125 x 125, 200 x 90, 468 x 60,728 x 90 (leaderboard), and 160 x 600 (skyscraper).Ads are displayed on various pages of the site. These include the sites home,directory, news, networks, and channel pages, as well as on users profile pages.Sample ad slots are shown in the table below. Channel Directory Homepage
  • Networks News ProfileJustin.tv Site Statistics
  • Stickam.comStickam.com is a free live video broadcasting/streaming and social networking site.It claims itself to be the pioneer in providing live interactive video streaming serviceson the Net.On April 13, 2009, Stickam.com became the first site to enable users to view LIVEstreaming videos of their Stickam.com friends through their Java-enabled mobilephones (including the T-Mobile G1). Stickam.com calls this service the “StickamMobile Viewer” which is actually an addition to its “Stickam Mobile” service. “StickamMobile” was launched half a year prior (on October 13, 2008) and came only withbroadcasting capabilities.
  • Registering for a Stickam.com AccountGo to http://www.stickam.com and click on the Join link near the top of the page.On the New Account form that appears, fill out the required information (e.g., yourdesired username, email, password, gender, date of birth, and channel). Enter theword verification and click on the Join Now button when youre done.Check your email afterwards and click on the activation link contained threin.Upon activation of you account, you will automatically be logged in to Stickam.You will be offered to invite your friends by importing email addresses from youraddress book on Gmail, Yahoo, Hotmail, and AOL. You may skip this step by clickingon the Skip This Step button at the bottom of the page.Dropping Links on Stickam.comYou need to be logged in to be able to do this, so if youre not yet logged in, head onto http://www.stickam.com and click on the Login link near the top of the page. Fill inyour login details in the Member Login window that appears and click on the Log Inbutton.Once youre already logged in, click on the Edit Profile button located somewhere onthe left side of the page.
  • In the Edit Profile page, under the General Information tab, drop your URL in theMessage and Live Message boxes.Use the code below to turn URLs into links:<a href=“http://www.yourURLhere.com”>your keyword here</a>Click on the Save button when youre done.
  • To view your profile and see the links youve posted, move your mouse pointer overHome and click on My Profile.Your links should appear on your profile page as shown below.Advertising on Stickam.comTaking pride in having over 3 million registered users, with 4.8 million dailypageviews and 2.5 million unique monthly visitors (of which 80% are from the USand Canada, with 74% of that from the US), Stickam.com is offering advertising andbrand marketing opportunities to people and companies who are seeking for waysof promoting their products and services.Stickam.com offers ad placements on its home, featured profile, and casting callpages, as well as in its monthly newsletter. Available ad sizes are leaderboard (728 x90 pixels), wide skyscraper (160 x 600 pixels), and medium rectangle (300 x 250pixels). Samples of ad slot sizes and placement are shown in the table below.
  • Casting Call Featured ProfileHomepage Takeover Newsletter Leaderboard Medium Rectangle
  • Wide SkyscraperTo advertise with Stickam.com, go to http://www.stickam.com and click on theAdvertise with us link at the bottom of the page and fill out the form at the bottomof the Advertise on Stickam page.Stickam Site Statistics
  • Looking To Make Money Online?FREE 9-Part Video Course Reveals Simple Step By Step System To Make At Least $100 Per Day Online Working From Home! Subscribe now to gain instant access to this powerful 9-day video course! Go To: http://waystomakemoneyfastx.org/t/els.html
  • Livestream.comLivestream.com refers to itself as “the most powerful broadcasting platform on theinternet”, priding itself as having over 10 million unique viewers each month andintroducing several groundbreaking innovations.Livestream offers its services in two flavors, one is the Free account which is ad-supported, and the other is the Premium account which has no ads and adopts the“pay-for-usage” model.Livstream enables users/producers to create (through a single player widget) LIVE,scheduled, and on-demand internet television and broadcast them to a world wideaudience. In addition, users are enabled to broadcast live using a mobile phone and,as in the case of Premium membership, develop a branded channel page.
  • Dropping Links on Livestream.comFirst, you need to register for an account. And for this example, we are going toregister for a FREE broadcaster account.Go to http://www.livestream.com and click on the Sign Up link located at the top rightcorner of the page.Click on Broadcast.
  • On the Launch a Channel page, enter your desired Channel Name and Short Name(the short name will be used as part of your channels URL) and click on theLaunch Free Channel button.In the Sign Up form, supply the required information (e.g., First Name, Last Name,your desired Username, your email address, your desired Password, your date ofbirth, and your gender). Enter the Spam Protection code and click on the tick boxlabeled Fine Print.Click on the Sign Up button when youre done. You should then be already logged inautomatically after registering.Now to drop your links. While still on the congratulatory page, scroll down to thebottom of the page and click on the Account Center link under Check Your Email.
  • You will be presented with a tip on how you can use Livestream. Click on the Skip -Go to My Account button.Under the My Channels tab, click on the Configure button for your channel.Fill out the form as desired and drop your links under the Channel Page section,more specifically in the Links portion. To drop your link, click on the Add New Linkbutton beside Links.
  • Enter your link anchor text (displayed text) for your link in the Link Title box, andyour URL in the Link URL box.Click Save Link afterwards. If you want to add more links, click on the Add NewLink button again after youve saved your link.
  • Note: The following fields are needed to be filled out before you can successfullysave your configuration: Category, Rating, Time Zone, Language, Country, andDescription. These are all under the Channel Info section.When youre done filling out the form, click on the Save Changes button at thebottom of the form/page......and click on the Check button.
  • To see your channel and the links youve attached to it, simply click on yourchannels name under My Channels tab in the Channels page.You should see your links in the Links section at the bottom of your Channels pageright under the advertisement.
  • Advertising on Livestream.comLivestream allows users to insert/embed pre-roll, mid-roll, and post roll ads in theirproduced content, provided that they have registered for a Livestream PremiumAccount and so long as their advertisements do not violate any “Prohibited Uses”restrictions as provided in Section 4 of the sites Terms of Use.Livestream.com Site Statistics
  • BlogTV.comBlogTV is a free live video streaming/broadcasting site that enables users to sharetheir talents and opinions LIVE with a world wide audience. The site takes pride inwinning a couple of awards that include the GSM “Best Made for Mobile” award inBarcelona and the GMCA “New Trend Leader” award at the Seoul digital forum.One needs only to have a computer, an internet connection, and a webcam to be ableto use BlogTV to broadcast ones self, build a fanbase, and feel like a star!
  • Dropping Links on BlogTV.comFirst, head on to http://www.blogtv.com and register for an account.To register for an account, click on the Sign Up button in the upper right handportion of the page.Supply all the required information in the Join Us form that appears (e.g., Username,E-mail address, Password, Country, State, Birth date, and Gender).Enter the Security Code and signify your agreement with the sites Terms of Use byclicking on the tick box.Click on the Go for it button when youre done.
  • Check your email afterwards and click on the activation link contained therein. Youshould already be logged in after this.Once youve activated your account, youre ready to drop your link. Remember thatyou need to be logged in to do that.To drop your link, click on the your username located at the top of the page.On the left part of the page, near the bottom, you will see a My Links section.Click on the Edit link that corresponds to My Links. Looking To Make Money Online? FREE 9-Part Video Course Reveals Simple Step By Step System To Make At Least $100 Per Day Online Working From Home! Subscribe now to gain instant access to this powerful 9-day video course! Go To: http://waystomakemoneyfastx.org/t/els.html
  • In the My Links window that appears, simply enter the anchor text of your link(displayed text for your link) in the Name box and your URL in the Link box. Then,click Add.To add more links, just fill in the boxes again with your other link details. BlogTVallows you to enter up to 10 links.
  • Click on the Save and Close button when youre done.To see the links that youve just dropped, either reload the page by clicking on therefresh button of you browser OR click on your username again (at the top of thepage).Your links should appear as shown in the screenshot below.
  • Advertising on BlogTV.comBlogTV.com does not mention any specifics with regards to the procedure of howone can advertise on the site. However, the following message can be found in theMedia Inquiry section of the sites FAQs: “If you think your company or business deals in areas that may interest the blogTV.com community please send an email using the online Contact Us form...”BlogTV.com Site Statistics
  • BlogStar.comBlogStar.com is a free internet television network and social networking site thatenables users to create, record, edit, remix, interact, and webcast live media to aworld wide audience from the comfort of their browsers.
  • Dropping Links on BlogStar.comFirst, head on to http://www.blogstar.com and register for an account.To register for an account, click on the Sign up link located near the upper rightcorner of the page.Supply all the required information under Sign up (e.g., login/username, password,Email address, Date of birth, and gender).Enter the verification code and click on the tick box to signify your agreement to thesites Terms of Use and Privacy Policy.Click on the Sign up button when youre done.Check your email afterwards and click on the activation link contained therein. Youshould already be logged in after this.Once youve activated your account, youre ready to drop your link. Remember thatyou need to be logged in to do that.To drop your link, click on the Edit link beside your username located at the top ofthe page.On the My Private Profile page, click on the edit your account link located on theright portion of the page.
  • Under the Display Information section, drop your link in the Homepage/Blog box aswell as in the Description box in the following format:http://www.yourURL.comFill out the rest of the form as desired and click on update my account when yourefinished.To view your profile and see the links youve dropped, click on your username at thetop of the page OR click on the View your public profile link on the right portion ofthe page
  • Your link(s) should appear like the ones seen in the screenshot below.Advertising on BlogStar.comBlogStar.com does not provide any specifics with regards to the procedure of howone can advertise on the site. However, the site does provide an email address(bizdev@blogstar.com) with the “Advertise with us” anchor text which can onlymean that they offer advertising slots on the site.
  • BlogStar.com Site Statistics