BCSSA Summer Academy 2011<br />Social Media: How District Leaders Can Build Community <br />CHRIS KENNEDYSuperintendent, W...
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”<br />—Seth Godin...
“Tribes need leadership. People want connection and growth and something new.”<br />—Seth Godin<br />
Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you inte...
Why?<br />
<ul><li>Tell our story in our own words</li></li></ul><li>“Tell real stories from your own life in a way that is relevant ...
<ul><li>Tell our story in our own words
Find new ways to connect</li></li></ul><li>TV<br />Radio<br />Mobile<br />Email<br />Web 2.0<br />Newspaper<br />Internet<...
<ul><li>Tell our story in our own words
Find new ways to connect
Model continuous learning . . .</li></ul>. . . for staff and students<br />
What?<br />
<ul><li>Blog
Twitter
Supporting Tools</li></li></ul><li>
Blogs in Plain English<br />
Blog Options<br />
News stories<br />
Educational Issues<br />
Journal<br />
The Risks<br />
Twitter is a loaded gun . . . <br />
Overpromise<br />Under deliver<br />
1 x week<br />3 x day<br />
Personal<br />vs. Professional <br />vs. Corporate<br />Individual<br />
the District presence<br />Relationship between<br />your presence<br />Define what you will cover and what you won’t<br /...
More on Blogs...<br />
<ul><li>Build it inside or outside your system?
Create a manageable expectation
Determine what it replaces . . . </li></li></ul><li>
More on Twitter...<br />
Who to follow?<br />Partner Groups<br />Colleagues<br />Reporters<br />Lists<br />Colleagues<br />News Outlets<br />Hashta...
Best professional learning available<br />
More on the rest...<br />
Slideshare<br />post PowerPoints to share publicly or embed<br />
YouTube<br />post videos<br />
Facebook<br />everyone is on it<br />
Linkedin<br />a professional Facebook<br />
Google+<br />Google’s answer to FB allows targeted sharing<br />
More advice<br />
Leaders lead – we need to model the way<br />
For anyone, on any device, from anywhere<br />
Conclusions<br />
#1<br />
“You have to be the leaders—thestorytellers beyond these walls”<br />—Kevin Carroll<br />
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Social Media: How District Leaders Can Build Community

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Presentation for the BC School Superintendents Association on how district leaders can use blogs, Twitter and other social media tools to build community and better connect with staff, students and the community.

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Social Media: How District Leaders Can Build Community

  1. 1. BCSSA Summer Academy 2011<br />Social Media: How District Leaders Can Build Community <br />CHRIS KENNEDYSuperintendent, West Vancouver School District<br />AUGUST 19, 2011<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”<br />—Seth Godin<br />
  6. 6. “Tribes need leadership. People want connection and growth and something new.”<br />—Seth Godin<br />
  7. 7. Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you interact. You don’t need to use every tool, but every tool you use you must use well.<br />—Seth Godin<br />
  8. 8. Why?<br />
  9. 9. <ul><li>Tell our story in our own words</li></li></ul><li>“Tell real stories from your own life in a way that is relevant and engaging to your audience.”<br />—Garr Reynolds<br />
  10. 10. <ul><li>Tell our story in our own words
  11. 11. Find new ways to connect</li></li></ul><li>TV<br />Radio<br />Mobile<br />Email<br />Web 2.0<br />Newspaper<br />Internet<br />The evolution of mass communications<br />
  12. 12. <ul><li>Tell our story in our own words
  13. 13. Find new ways to connect
  14. 14. Model continuous learning . . .</li></ul>. . . for staff and students<br />
  15. 15.
  16. 16. What?<br />
  17. 17.
  18. 18. <ul><li>Blog
  19. 19. Twitter
  20. 20. Supporting Tools</li></li></ul><li>
  21. 21. Blogs in Plain English<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28. Blog Options<br />
  29. 29. News stories<br />
  30. 30. Educational Issues<br />
  31. 31. Journal<br />
  32. 32. The Risks<br />
  33. 33.
  34. 34. Twitter is a loaded gun . . . <br />
  35. 35. Overpromise<br />Under deliver<br />
  36. 36. 1 x week<br />3 x day<br />
  37. 37.
  38. 38. Personal<br />vs. Professional <br />vs. Corporate<br />Individual<br />
  39. 39. the District presence<br />Relationship between<br />your presence<br />Define what you will cover and what you won’t<br />Be personable without being too personal(bffs 4eva)<br />
  40. 40. More on Blogs...<br />
  41. 41. <ul><li>Build it inside or outside your system?
  42. 42. Create a manageable expectation
  43. 43. Determine what it replaces . . . </li></li></ul><li>
  44. 44. More on Twitter...<br />
  45. 45. Who to follow?<br />Partner Groups<br />Colleagues<br />Reporters<br />Lists<br />Colleagues<br />News Outlets<br />Hashtags<br />Colleagues<br />
  46. 46. Best professional learning available<br />
  47. 47. More on the rest...<br />
  48. 48. Slideshare<br />post PowerPoints to share publicly or embed<br />
  49. 49. YouTube<br />post videos<br />
  50. 50. Facebook<br />everyone is on it<br />
  51. 51. Linkedin<br />a professional Facebook<br />
  52. 52. Google+<br />Google’s answer to FB allows targeted sharing<br />
  53. 53. More advice<br />
  54. 54. Leaders lead – we need to model the way<br />
  55. 55. For anyone, on any device, from anywhere<br />
  56. 56.
  57. 57. Conclusions<br />
  58. 58. #1<br />
  59. 59. “You have to be the leaders—thestorytellers beyond these walls”<br />—Kevin Carroll<br />
  60. 60.
  61. 61. “Don’t talk about it...<br />BE about it”<br />
  62. 62. Where you can find me:<br />ckennedy@sd45.bc.ca<br />604-202-4379<br /> @chrkennedy<br /> Chris Kennedy<br /> cultureofyes.ca<br />www.sd45.bc.ca<br />
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