Social Media:  How District Leaders Can Build Community
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Social Media: How District Leaders Can Build Community

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Presentation for the BC School Superintendents Association on how district leaders can use blogs, Twitter and other social media tools to build community and better connect with staff, students and......

Presentation for the BC School Superintendents Association on how district leaders can use blogs, Twitter and other social media tools to build community and better connect with staff, students and the community.

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  • 1. BCSSA Summer Academy 2011
    Social Media: How District Leaders Can Build Community
    CHRIS KENNEDYSuperintendent, West Vancouver School District
    AUGUST 19, 2011
  • 2.
  • 3.
  • 4.
  • 5. “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”
    —Seth Godin
  • 6. “Tribes need leadership. People want connection and growth and something new.”
    —Seth Godin
  • 7. Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you interact. You don’t need to use every tool, but every tool you use you must use well.
    —Seth Godin
  • 8. Why?
  • 9.
    • Tell our story in our own words
  • “Tell real stories from your own life in a way that is relevant and engaging to your audience.”
    —Garr Reynolds
  • 10.
    • Tell our story in our own words
    • 11. Find new ways to connect
  • TV
    Radio
    Mobile
    Email
    Web 2.0
    Newspaper
    Internet
    The evolution of mass communications
  • 12.
    • Tell our story in our own words
    • 13. Find new ways to connect
    • 14. Model continuous learning . . .
    . . . for staff and students
  • 15.
  • 16. What?
  • 17.
  • 18.
  • 21. Blogs in Plain English
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Blog Options
  • 29. News stories
  • 30. Educational Issues
  • 31. Journal
  • 32. The Risks
  • 33.
  • 34. Twitter is a loaded gun . . .
  • 35. Overpromise
    Under deliver
  • 36. 1 x week
    3 x day
  • 37.
  • 38. Personal
    vs. Professional
    vs. Corporate
    Individual
  • 39. the District presence
    Relationship between
    your presence
    Define what you will cover and what you won’t
    Be personable without being too personal(bffs 4eva)
  • 40. More on Blogs...
  • 41.
    • Build it inside or outside your system?
    • 42. Create a manageable expectation
    • 43. Determine what it replaces . . .
  • 44. More on Twitter...
  • 45. Who to follow?
    Partner Groups
    Colleagues
    Reporters
    Lists
    Colleagues
    News Outlets
    Hashtags
    Colleagues
  • 46. Best professional learning available
  • 47. More on the rest...
  • 48. Slideshare
    post PowerPoints to share publicly or embed
  • 49. YouTube
    post videos
  • 50. Facebook
    everyone is on it
  • 51. Linkedin
    a professional Facebook
  • 52. Google+
    Google’s answer to FB allows targeted sharing
  • 53. More advice
  • 54. Leaders lead – we need to model the way
  • 55. For anyone, on any device, from anywhere
  • 56.
  • 57. Conclusions
  • 58. #1
  • 59. “You have to be the leaders—thestorytellers beyond these walls”
    —Kevin Carroll
  • 60.
  • 61. “Don’t talk about it...
    BE about it”
  • 62. Where you can find me:
    ckennedy@sd45.bc.ca
    604-202-4379
    @chrkennedy
    Chris Kennedy
    cultureofyes.ca
    www.sd45.bc.ca