Intro to Social Media - WAW workshop

Introduction to Social Media Build your identity online Create a dialogue with people who share common interests Expand your network May 2009

Agenda
What is Social Media?
Tools
LinkedIn
Facebook
Twitter
Blogs
Managing Your Account(s)
Privacy
Q & A

What is Social Media?
A shift in how people discover, read and share news, information and content. (Wiki)
A new form of direct communication using technology
User-generated, user-contributed
Less top-down communication
Permission-based
Fostering interaction through photos, videos, words, audio
Building community and creating relationships

Social Media cont’d
Allows you to take control of your identity online across platforms
Google yourself
How do you want to present yourself?
Connect with people you know/knew and those you don’t know (yet)
Experts in a field
People with similar interests
Causes
Groups
Family and friends
Colleagues

Social Media - Stats
Of the 79 million US women online, 42 million (53%) are doing some form of social media activity (Blogher, 3/09)
Reading/writing blogs, social networks, posting on message boards, status update
Women turning in even greater numbers to blogs (55%), social networks (75%) and online status updating (20%) as primary sources of community interaction, entertainment and information

Social Media cont’d

LinkedIn - Professional social network
Professional networking manager
Consider it a new way of posting your resume and job searching
Log in, create a profile
Add your resume info
Connect with coworkers and colleagues
Create business contacts
Put your link on your resume: http://www.linkedin.com/in/chrisylam

LinkedIn cont’d
Connections are confirmed by both parties
Members are listed with their consent
Request recommendations from your references/connections
Request an informational meeting or some info through a connection
Search job listings
Find a recruiter, senior staff

LinkedIn cont’d
Join Groups, post on the Message Board, and search the Job Board
Answer or post questions on the Discussion boards
Some jobs listed within a Group are NOT listed publicly in the LinkedIn listings

LinkedIn - Best Practices
This is your professional business card
Keep your personal life on FB
Post this on your business card, resume
Strongly consider uploading a “professional” photo, ie. no drunk photos
Make it easier for them to find you
Fill out every section of your profile
Edit your “public profile” URL and change the last part of the URL to reflect you:
www.linkedin.com/in/chrisylam
www.linkedin.com/in/______ (your name, snappy phrase, etc.)

Facebook
Social networking website - “the world’s default social network.” (Techcrunch, 1/22/09)
45.3 million active US users on FB (Inside Facebook,2/1/09)
Overall, women (56.2%) on Facebook in the US outnumber men in every age group. (Inside Facebook, 2/1/09)
FB members using this to connect with people they know

Facebook cont’d
What is the purpose of YOUR Facebok page?
Personal connections
Professional connections
A little of both?
Privacy/Filtering
Group your contacts
Limit what they can see
Choose your Applications (games, quizzes, hobbies, et al) wisely

Facebook cont’d
Use FB to brand yourself
Status updates
Account info
Groups/Pages
Join a professional group and stay updated
“ Be a Fan” of a group or cause
Link up with other members within a group
Create your own group

Facebook - Best Practices
What is your main purpose for an FB page?
Think twice about that picture you want to post
Be Santa: Put every Friend on a List
Decide which List (or Friends) are allowed to see parts of your FB page
Remember, you are in control of what you put out on the internet!

Twitter - What are you doing now?
Micro-blogging tool (140 characters)
Instant message to the world (or your selected few)
What are users doing?
Disseminating information
Creating dialogue
Keeping in touch
Following experts
Networking
Are you ready to celebrate? Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!! 05:14 PM June 19, 2008 from web

Twitter cont’d
Who’s using it?
Individuals
@BarackObama
@Dooce
@ChrisIn140
Businesses
@Zappos
@Jetblue
Groups
@WAWPasadena
@NPR
@LAFD
@IdealistJobsCA

Twitter cont’d
Why?
What will you use Twitter for?
Branding
Networking
Learning
News
How will you tweet?
Mobile device
Laptop
Is this for you?
For many Twitter users, learning about and sharing relevant and recent nuggets of information is a primary utility (Marketing Charts, 2/18/09)

Twitter - Best Practices
Find your voice
Become known as an expert or a resource
Animal welfare expert? Local Foodie? CEO of your business?
Keep your tweets to about 10 per day
Of the Top 50 Twitterers, they are averaging about 3-10 per day. (Hubspot.com, 3/2/09)
@ Replies excluded
Give credit where credit is due
“ RT” (Retweet) or “via”: LA teachers being arrested. via @utla2009 http://twitpic.com/58d7q
Abbreviate long URLS (www.tinyurl.com)
Twitter is about dialogue - DO NOT SPAM.

Blogs
Another way to continue branding yourself
Post your LinkedIn URL
Write about your interests
Be the expert
Free blogs
Wordpress.com
Blogger.com
Vox.com
Free (limited) website hosting
Weebly.com
Webs.com
smallbusiness.officelive.com

Blogs cont’d
Buy your domain name for about $9-10/year
Dreamhost.com
GoDaddy.com
Wordpress.com
Mask a free blog with your domain name
Free plug-ins to make your site more dynamic
Twitter
Flickr
RSS feed
Chat
Free templates
Wordpress.org directory
Btemplates.com

Managing Your Accounts
Platforms that can streamline your SoMe accounts
Lifestreaming services
Digsby
Friendfeed
Ping.fm
Bebo
Facebook
In beta testing
Seesmic

Managing Your Accounts cont’d
Twitter-centric
Tweetdeck
Twitterfox
Twitterfon
Twitterberry
twitter.com/downloads
RSS Feed (real simple syndication)
Read all of your favorite blogs or news websites on one page
Bloglines.com or Google Reader

Privacy
According to a 2008 Pew Internet Project (PIP) report, the average social network user has more than one profile, and generally each profile resides on a different social network.
Nearly 2/3 of adults surveyed restrict access to their online profiles and a similar percentage restrict access to specific content within their profile.
You are in control of the information you put on your profiles.

Questions?
Thank you!

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Intro to Social Media - WAW workshop

by Christina Lam on Dec 17, 2009

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