42M are participating in social media (SoMe) activity per week
Social networking: Facebook, LinkedIn
Blog activity: blogging (writing a post on their own site), commenting on a blog, reading blogs
Message boards and forums
“ Recruiters and hiring managers are now routinely using social media tools such as LinkedIn, Facebook and Twitter to bypass traditional recruiting media - job boards, advertisements and agencies - to connect with people qualified for their open positions.” (JCSI survey, 1/13/10)
Social networking website - “the world’s default social network.” (Techcrunch, 1/22/09)
In Jan 2010, Facebook drew about 133.6 million unique US visitors. (Compete, 2/19/10)
“ Facebook serves women’s need to interact with friends and share photos, while Twitter has become a tool that is primarily used for professional networking and learning about up-to-the-minute news, promotions and deals.” (SheSpeaks study, 1/10)
Members using this to connect with people they know
According to a 2008 Pew Internet Project (PIP) report, the average social network user has more than one profile, and generally each profile resides on a different social network.
Nearly 2/3 of adults surveyed restrict access to their online profiles and a similar percentage restrict access to specific content within their profile.
“Users of social networking sites are giving away vital information about themselves and their whereabouts that is potentially being used by professional burglars to establish a list of targets.” (Legal & General poll, 9/1/09)
You are in control of the information you put on your profiles.