Your SlideShare is downloading. ×
Intro to Social Media for WAW Pasadena March2010
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Intro to Social Media for WAW Pasadena March2010


Published on

Intro to Social Media deck for Women At Work Pasadena workshop - 3/10. Please credit where credit is due.

Intro to Social Media deck for Women At Work Pasadena workshop - 3/10. Please credit where credit is due.

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Introduction to Social Media Build your identity online Create a dialogue with people who share common interests Expand your network March 2010
  • 2. Agenda
    • What is Social Media?
    • Tools
      • LinkedIn
      • Facebook
      • Twitter
      • Blogs
    • Managing Your Account(s)
    • Other Tools
    • Privacy
    • Q & A
  • 3. What is Social Media?
    • A shift in how people discover, read, and share news, information and content. (Wiki)
    • A new form of direct communication using technology
    • User-generated, user-contributed
      • Less top-down communication
      • Permission-based
    • Fostering interaction through photos, videos, words, audio
    • Building community and creating relationships
  • 4. Social Media cont’d
    • Allows you to take control of your identity online across platforms
      • Google yourself
      • How do you want to present yourself in the online space?
    • Connect with people you know/knew and those you don’t know (yet)
      • Experts in a field
      • People with similar interests
      • Causes or Groups
      • Family and friends
      • Colleagues
  • 5. Social Media - Stats
    • According to a Spring 2009 BlogHer study:
      • 72M US women online
      • 42M are participating in social media (SoMe) activity per week
        • Social networking: Facebook, LinkedIn
        • Blog activity: blogging (writing a post on their own site), commenting on a blog, reading blogs
        • Message boards and forums
        • Micro-blogging: Twitter
    • “ Recruiters and hiring managers are now routinely using social media tools such as LinkedIn, Facebook and Twitter to bypass traditional recruiting media - job boards, advertisements and agencies - to connect with people qualified for their open positions.” (JCSI survey, 1/13/10)
  • 6. Social Media cont’d
  • 7.  
  • 8. LinkedIn - Professional social network
    • Professional networking manager
    • Consider it a new way of posting your resume and job searching
    • Log in, create a profile
    • Add your resume info
    • Connect with coworkers and colleagues
    • Create business contacts
    • Put your link on your resume:
  • 9. LinkedIn cont’d
    • Connections are confirmed by both parties
    • Members are listed with their consent
    • Request recommendations from your references/connections
    • Request an informational meeting or some info through a connection
    • Search job listings
    • Find a recruiter, senior staff
  • 10. LinkedIn cont’d
    • Join Groups, post on the Message Board, and search the Job Board
    • Answer or post questions on the Discussion boards
    • Some jobs listed within a Group are NOT listed publicly in the LinkedIn listings
    • Sync your Twitter updates to LinkedIn status update
  • 11. LinkedIn - Best Practices
    • This is your professional business card
      • Keep your personal life on FB
      • Post this on your business card, resume, sig file
    • Strongly consider uploading a “professional” photo, ie. no drunk photos
    • Make it easier for them to find you
      • Fill out every section of your profile
      • Edit your “public profile” URL and change the last part of the URL to reflect you:
        • (your name, snappy phrase, etc.)
  • 12. Facebook
    • Social networking website - “the world’s default social network.” (Techcrunch, 1/22/09)
    • In Jan 2010, Facebook drew about 133.6 million unique US visitors. (Compete, 2/19/10)
    • “ Facebook serves women’s need to interact with friends and share photos, while Twitter has become a tool that is primarily used for professional networking and learning about up-to-the-minute news, promotions and deals.” (SheSpeaks study, 1/10)
    • Members using this to connect with people they know
  • 13. Facebook cont’d
    • What is the purpose of YOUR Facebok page?
      • Personal connections
      • Professional connections
      • A little of both?
    • Privacy/Filtering
      • Group your contacts
      • Limit what they can see
    • Choose your Applications (social games, quizzes, hobbies, et al) wisely
  • 14. Facebook cont’d
    • Use FB to brand yourself
      • Status updates
      • Account info
      • Groups/Pages
    • “ Be a Fan” of a company, product/service, or cause - keep up with the latest news on the company/product
    • Link up with other members within a group
    • Create your own group
  • 15. Facebook - Best Practices
    • What is your main purpose for an FB page?
    • Consider a Fan Page for your product or business
    • Think twice about that picture you want to post
      • If you do decide to post it, limit the eyeballs
    • Be Santa: Put every Friend on a List
    • Decide which List (or Friend) is allowed to see parts of your FB page
    • Remember, you are in control of what you put out on the internet!
  • 16. Twitter - What are you doing now?
    • Micro-blogging tool (140 characters)
    • Instant message to the world (or your selected few)
    • What are users doing?
      • Reading up-to-the-minute news & disseminating information
      • Creating dialogue
      • Following experts
      • Networking
      • Linking their blog posts, syncing FB & LI
      • Are you ready to celebrate? Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!! 05:14 PM June 19, 2008 from web
  • 17. Twitter cont’d
    • Who’s using it?
      • Individuals
        • @BarackObama
        • @JessicaGottlieb
        • @MargaretCho
        • @Serena
        • @The_Real_Shaq
      • News
        • @NPR
        • @LATimesCityDesk
      • Companies & Groups
        • @WAWPasadena
        • @IdealistJobsCA
        • @sonypictures
        • @JobsLosAngeles
        • @zappos
        • @thecoffeebean
        • @Jetblue
  • 18. Twitter cont’d
    • How will you tweet?
      • Mobile device
      • Laptop
    • Is this for you?
      • For many Twitter users, learning about and sharing relevant and recent nuggets of information is a primary utility (Marketing Charts, 2/18/09)
      • Twitter is great for professional contacts and companies, learning about promotions and coupon codes and quick and up-to-the-minute information updates (SheSpeaks study, 1/10)
  • 19. Twitter - Best Practices
    • Find your voice
      • Become known as an expert or a resource
      • Animal welfare expert? Local Foodie? CEO of your business? Mommy blogger?
    • Keep your tweets to about 10 per day
      • Of the Top 50 Twitterers, they are averaging about 3-10 per day. (, 3/2/09)
      • @ Replies excluded
    • Give credit where credit is due
      • “ RT” (Retweet) or “via”: LA teachers being arrested. via @utla2009
      • Abbreviate long URLS (;; tinyurl)
    • Twitter is about dialogue - DO NOT SPAM.
  • 20. Blogs
    • Another way to continue branding yourself
      • Post your LinkedIn URL
      • Write about your interests
      • Be the expert
    • Free blogs
    • Free (limited) website hosting
  • 21. Blogs cont’d
    • Buy your domain name for about $9-10/year
    • Mask a free blog with your domain name
    • Free plug-ins and widgets to make your site more dynamic
      • Twitter
      • Flickr
      • Chat
    • Free templates
      • directory
    • Mobile/micro-blogging: Tumblr, Posterous
  • 22. Managing Your Accounts
    • Platforms that can streamline your SoMe accounts
      • Lifestreaming services
        • Digsby
        • Bebo
        • Facebook Connect
        • Brizzly
        • Seesmic
        • Twitterfeed
      • Twitter-centric
        • Tweetdeck
        • Echofon (Mac, FF, iPhone)
        • Twitterfon, Tweetie
        • Twitterberry, uberTwitter
        • Hootsuite, CoTweet
  • 23.  
  • 24. Privacy
    • According to a 2008 Pew Internet Project (PIP) report, the average social network user has more than one profile, and generally each profile resides on a different social network.
    • Nearly 2/3 of adults surveyed restrict access to their online profiles and a similar percentage restrict access to specific content within their profile.
    • “Users of social networking sites are giving away vital information about themselves and their whereabouts that is potentially being used by professional burglars to establish a list of targets.” (Legal & General poll, 9/1/09)
    • You are in control of the information you put on your profiles.
  • 25. Questions?
    • Chris Lam
    • [email_address]
    • Twitter: @thechrislam