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Introduction to Social Media Build your identity online Create a dialogue with people who share common interests Expand yo...
Agenda <ul><li>What is Social Media? </li></ul><ul><li>Tools </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Fac...
What is Social Media? <ul><li>A  shift  in how people discover, read, and share news, information and content. (Wiki) </li...
Social Media cont’d <ul><li>Allows you to take control of your identity online across platforms </li></ul><ul><ul><li>Goog...
Social Media - Stats <ul><li>According to a Spring 2009 BlogHer study: </li></ul><ul><ul><li>72M US women online </li></ul...
Social Media cont’d
 
LinkedIn - Professional social network <ul><li>Professional networking manager </li></ul><ul><li>Consider it a new way of ...
LinkedIn cont’d <ul><li>Connections are confirmed by both parties </li></ul><ul><li>Members are listed with their consent ...
LinkedIn cont’d <ul><li>Join Groups, post on the Message Board, and search the Job Board  </li></ul><ul><li>Answer or post...
LinkedIn - Best Practices <ul><li>This is your professional business card </li></ul><ul><ul><li>Keep your personal life on...
Facebook <ul><li>Social networking website - “the world’s default social network.” (Techcrunch, 1/22/09) </li></ul><ul><li...
Facebook cont’d <ul><li>What is the purpose of YOUR Facebok page? </li></ul><ul><ul><li>Personal connections </li></ul></u...
Facebook cont’d <ul><li>Use FB to brand yourself </li></ul><ul><ul><li>Status updates </li></ul></ul><ul><ul><li>Account i...
Facebook - Best Practices <ul><li>What is your main purpose for an FB page?  </li></ul><ul><li>Consider a Fan Page for you...
Twitter - What are you doing now? <ul><li>Micro-blogging tool (140 characters) </li></ul><ul><li>Instant message to the wo...
Twitter cont’d <ul><li>Who’s using it? </li></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><ul><li>@BarackObama </li>...
Twitter cont’d <ul><li>How will you tweet? </li></ul><ul><ul><li>Mobile device </li></ul></ul><ul><ul><li>Laptop </li></ul...
Twitter - Best Practices <ul><li>Find your voice </li></ul><ul><ul><li>Become known as an expert or a resource </li></ul><...
Blogs <ul><li>Another way to continue branding yourself </li></ul><ul><ul><li>Post your LinkedIn URL </li></ul></ul><ul><u...
Blogs cont’d <ul><li>Buy your domain name for about $9-10/year </li></ul><ul><ul><li>Dreamhost.com </li></ul></ul><ul><ul>...
Managing Your Accounts <ul><li>Platforms that can streamline your SoMe accounts </li></ul><ul><ul><li>Lifestreaming servic...
 
Privacy <ul><li>According to a 2008 Pew Internet Project (PIP) report, the average social network user has more than one p...
Questions? <ul><li>Chris Lam </li></ul><ul><li>[email_address] </li></ul><ul><li>www.chrisylam.com </li></ul><ul><li>Twitt...
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Intro to Social Media for WAW Pasadena March2010

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Intro to Social Media deck for Women At Work Pasadena workshop - 3/10. Please credit where credit is due.

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Transcript of "Intro to Social Media for WAW Pasadena March2010"

  1. 1. Introduction to Social Media Build your identity online Create a dialogue with people who share common interests Expand your network March 2010
  2. 2. Agenda <ul><li>What is Social Media? </li></ul><ul><li>Tools </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><li>Managing Your Account(s) </li></ul><ul><li>Other Tools </li></ul><ul><li>Privacy </li></ul><ul><li>Q & A </li></ul>
  3. 3. What is Social Media? <ul><li>A shift in how people discover, read, and share news, information and content. (Wiki) </li></ul><ul><li>A new form of direct communication using technology </li></ul><ul><li>User-generated, user-contributed </li></ul><ul><ul><li>Less top-down communication </li></ul></ul><ul><ul><li>Permission-based </li></ul></ul><ul><li>Fostering interaction through photos, videos, words, audio </li></ul><ul><li>Building community and creating relationships </li></ul>
  4. 4. Social Media cont’d <ul><li>Allows you to take control of your identity online across platforms </li></ul><ul><ul><li>Google yourself </li></ul></ul><ul><ul><li>How do you want to present yourself in the online space? </li></ul></ul><ul><li>Connect with people you know/knew and those you don’t know (yet) </li></ul><ul><ul><li>Experts in a field </li></ul></ul><ul><ul><li>People with similar interests </li></ul></ul><ul><ul><li>Causes or Groups </li></ul></ul><ul><ul><li>Family and friends </li></ul></ul><ul><ul><li>Colleagues </li></ul></ul>
  5. 5. Social Media - Stats <ul><li>According to a Spring 2009 BlogHer study: </li></ul><ul><ul><li>72M US women online </li></ul></ul><ul><ul><li>42M are participating in social media (SoMe) activity per week </li></ul></ul><ul><ul><ul><li>Social networking: Facebook, LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Blog activity: blogging (writing a post on their own site), commenting on a blog, reading blogs </li></ul></ul></ul><ul><ul><ul><li>Message boards and forums </li></ul></ul></ul><ul><ul><ul><li>Micro-blogging: Twitter </li></ul></ul></ul><ul><li>“ Recruiters and hiring managers are now routinely using social media tools such as LinkedIn, Facebook and Twitter to bypass traditional recruiting media - job boards, advertisements and agencies - to connect with people qualified for their open positions.” (JCSI survey, 1/13/10) </li></ul>
  6. 6. Social Media cont’d
  7. 8. LinkedIn - Professional social network <ul><li>Professional networking manager </li></ul><ul><li>Consider it a new way of posting your resume and job searching </li></ul><ul><li>Log in, create a profile </li></ul><ul><li>Add your resume info </li></ul><ul><li>Connect with coworkers and colleagues </li></ul><ul><li>Create business contacts </li></ul><ul><li>Put your link on your resume: http://www.linkedin.com/in/chrisylam </li></ul>
  8. 9. LinkedIn cont’d <ul><li>Connections are confirmed by both parties </li></ul><ul><li>Members are listed with their consent </li></ul><ul><li>Request recommendations from your references/connections </li></ul><ul><li>Request an informational meeting or some info through a connection </li></ul><ul><li>Search job listings </li></ul><ul><li>Find a recruiter, senior staff </li></ul>
  9. 10. LinkedIn cont’d <ul><li>Join Groups, post on the Message Board, and search the Job Board </li></ul><ul><li>Answer or post questions on the Discussion boards </li></ul><ul><li>Some jobs listed within a Group are NOT listed publicly in the LinkedIn listings </li></ul><ul><li>Sync your Twitter updates to LinkedIn status update </li></ul>
  10. 11. LinkedIn - Best Practices <ul><li>This is your professional business card </li></ul><ul><ul><li>Keep your personal life on FB </li></ul></ul><ul><ul><li>Post this on your business card, resume, sig file </li></ul></ul><ul><li>Strongly consider uploading a “professional” photo, ie. no drunk photos </li></ul><ul><li>Make it easier for them to find you </li></ul><ul><ul><li>Fill out every section of your profile </li></ul></ul><ul><ul><li>Edit your “public profile” URL and change the last part of the URL to reflect you: </li></ul></ul><ul><ul><ul><li>www.linkedin.com/in/chrisylam </li></ul></ul></ul><ul><ul><ul><li>www.linkedin.com/in/______ (your name, snappy phrase, etc.) </li></ul></ul></ul>
  11. 12. Facebook <ul><li>Social networking website - “the world’s default social network.” (Techcrunch, 1/22/09) </li></ul><ul><li>In Jan 2010, Facebook drew about 133.6 million unique US visitors. (Compete, 2/19/10) </li></ul><ul><li>“ Facebook serves women’s need to interact with friends and share photos, while Twitter has become a tool that is primarily used for professional networking and learning about up-to-the-minute news, promotions and deals.” (SheSpeaks study, 1/10) </li></ul><ul><li>Members using this to connect with people they know </li></ul>
  12. 13. Facebook cont’d <ul><li>What is the purpose of YOUR Facebok page? </li></ul><ul><ul><li>Personal connections </li></ul></ul><ul><ul><li>Professional connections </li></ul></ul><ul><ul><li>A little of both? </li></ul></ul><ul><li>Privacy/Filtering </li></ul><ul><ul><li>Group your contacts </li></ul></ul><ul><ul><li>Limit what they can see </li></ul></ul><ul><li>Choose your Applications (social games, quizzes, hobbies, et al) wisely </li></ul>
  13. 14. Facebook cont’d <ul><li>Use FB to brand yourself </li></ul><ul><ul><li>Status updates </li></ul></ul><ul><ul><li>Account info </li></ul></ul><ul><ul><li>Groups/Pages </li></ul></ul><ul><li>“ Be a Fan” of a company, product/service, or cause - keep up with the latest news on the company/product </li></ul><ul><li>Link up with other members within a group </li></ul><ul><li>Create your own group </li></ul>
  14. 15. Facebook - Best Practices <ul><li>What is your main purpose for an FB page? </li></ul><ul><li>Consider a Fan Page for your product or business </li></ul><ul><li>Think twice about that picture you want to post </li></ul><ul><ul><li>If you do decide to post it, limit the eyeballs </li></ul></ul><ul><li>Be Santa: Put every Friend on a List </li></ul><ul><li>Decide which List (or Friend) is allowed to see parts of your FB page </li></ul><ul><li>Remember, you are in control of what you put out on the internet! </li></ul>
  15. 16. Twitter - What are you doing now? <ul><li>Micro-blogging tool (140 characters) </li></ul><ul><li>Instant message to the world (or your selected few) </li></ul><ul><li>What are users doing? </li></ul><ul><ul><li>Reading up-to-the-minute news & disseminating information </li></ul></ul><ul><ul><li>Creating dialogue </li></ul></ul><ul><ul><li>Following experts </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Linking their blog posts, syncing FB & LI </li></ul></ul><ul><ul><li>Are you ready to celebrate? Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!! 05:14 PM June 19, 2008 from web </li></ul></ul>
  16. 17. Twitter cont’d <ul><li>Who’s using it? </li></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><ul><li>@BarackObama </li></ul></ul></ul><ul><ul><ul><li>@JessicaGottlieb </li></ul></ul></ul><ul><ul><ul><li>@MargaretCho </li></ul></ul></ul><ul><ul><ul><li>@Serena </li></ul></ul></ul><ul><ul><ul><li>@The_Real_Shaq </li></ul></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><ul><li>@NPR </li></ul></ul></ul><ul><ul><ul><li>@LATimesCityDesk </li></ul></ul></ul><ul><ul><li>Companies & Groups </li></ul></ul><ul><ul><ul><li>@WAWPasadena </li></ul></ul></ul><ul><ul><ul><li>@IdealistJobsCA </li></ul></ul></ul><ul><ul><ul><li>@sonypictures </li></ul></ul></ul><ul><ul><ul><li>@JobsLosAngeles </li></ul></ul></ul><ul><ul><ul><li>@zappos </li></ul></ul></ul><ul><ul><ul><li>@thecoffeebean </li></ul></ul></ul><ul><ul><ul><li>@Jetblue </li></ul></ul></ul>
  17. 18. Twitter cont’d <ul><li>How will you tweet? </li></ul><ul><ul><li>Mobile device </li></ul></ul><ul><ul><li>Laptop </li></ul></ul><ul><li>Is this for you? </li></ul><ul><ul><li>For many Twitter users, learning about and sharing relevant and recent nuggets of information is a primary utility (Marketing Charts, 2/18/09) </li></ul></ul><ul><ul><li>Twitter is great for professional contacts and companies, learning about promotions and coupon codes and quick and up-to-the-minute information updates (SheSpeaks study, 1/10) </li></ul></ul>
  18. 19. Twitter - Best Practices <ul><li>Find your voice </li></ul><ul><ul><li>Become known as an expert or a resource </li></ul></ul><ul><ul><li>Animal welfare expert? Local Foodie? CEO of your business? Mommy blogger? </li></ul></ul><ul><li>Keep your tweets to about 10 per day </li></ul><ul><ul><li>Of the Top 50 Twitterers, they are averaging about 3-10 per day. (Hubspot.com, 3/2/09) </li></ul></ul><ul><ul><li>@ Replies excluded </li></ul></ul><ul><li>Give credit where credit is due </li></ul><ul><ul><li>“ RT” (Retweet) or “via”: LA teachers being arrested. via @utla2009 http://twitpic.com/58d7q </li></ul></ul><ul><ul><li>Abbreviate long URLS (ow.ly; bit.ly; tinyurl) </li></ul></ul><ul><li>Twitter is about dialogue - DO NOT SPAM. </li></ul>
  19. 20. Blogs <ul><li>Another way to continue branding yourself </li></ul><ul><ul><li>Post your LinkedIn URL </li></ul></ul><ul><ul><li>Write about your interests </li></ul></ul><ul><ul><li>Be the expert </li></ul></ul><ul><li>Free blogs </li></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Vox.com </li></ul></ul><ul><li>Free (limited) website hosting </li></ul><ul><ul><li>Weebly.com </li></ul></ul><ul><ul><li>Webs.com </li></ul></ul><ul><ul><li>smallbusiness.officelive.com </li></ul></ul>
  20. 21. Blogs cont’d <ul><li>Buy your domain name for about $9-10/year </li></ul><ul><ul><li>Dreamhost.com </li></ul></ul><ul><ul><li>GoDaddy.com </li></ul></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><li>Mask a free blog with your domain name </li></ul><ul><li>Free plug-ins and widgets to make your site more dynamic </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Chat </li></ul></ul><ul><li>Free templates </li></ul><ul><ul><li>Wordpress.org directory </li></ul></ul><ul><ul><li>Btemplates.com </li></ul></ul><ul><li>Mobile/micro-blogging: Tumblr, Posterous </li></ul>
  21. 22. Managing Your Accounts <ul><li>Platforms that can streamline your SoMe accounts </li></ul><ul><ul><li>Lifestreaming services </li></ul></ul><ul><ul><ul><li>Digsby </li></ul></ul></ul><ul><ul><ul><li>Ping.fm </li></ul></ul></ul><ul><ul><ul><li>Bebo </li></ul></ul></ul><ul><ul><ul><li>Facebook Connect </li></ul></ul></ul><ul><ul><ul><li>Brizzly </li></ul></ul></ul><ul><ul><ul><li>Seesmic </li></ul></ul></ul><ul><ul><ul><li>Twitterfeed </li></ul></ul></ul><ul><ul><li>Twitter-centric </li></ul></ul><ul><ul><ul><li>Tweetdeck </li></ul></ul></ul><ul><ul><ul><li>Echofon (Mac, FF, iPhone) </li></ul></ul></ul><ul><ul><ul><li>Twitterfon, Tweetie </li></ul></ul></ul><ul><ul><ul><li>Twitterberry, uberTwitter </li></ul></ul></ul><ul><ul><ul><li>twitter.com/downloads </li></ul></ul></ul><ul><ul><ul><li>Hootsuite, CoTweet </li></ul></ul></ul>
  22. 24. Privacy <ul><li>According to a 2008 Pew Internet Project (PIP) report, the average social network user has more than one profile, and generally each profile resides on a different social network. </li></ul><ul><li>Nearly 2/3 of adults surveyed restrict access to their online profiles and a similar percentage restrict access to specific content within their profile. </li></ul><ul><li>“Users of social networking sites are giving away vital information about themselves and their whereabouts that is potentially being used by professional burglars to establish a list of targets.” (Legal & General poll, 9/1/09) </li></ul><ul><li>You are in control of the information you put on your profiles. </li></ul>
  23. 25. Questions? <ul><li>Chris Lam </li></ul><ul><li>[email_address] </li></ul><ul><li>www.chrisylam.com </li></ul><ul><li>Twitter: @thechrislam </li></ul>
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