Intro to Social Media for WAW Pasadena March2010

Introduction to Social Media Build your identity online Create a dialogue with people who share common interests Expand your network March 2010

Agenda
What is Social Media?
Tools
LinkedIn
Facebook
Twitter
Blogs
Managing Your Account(s)
Other Tools
Privacy
Q & A

What is Social Media?
A shift in how people discover, read, and share news, information and content. (Wiki)
A new form of direct communication using technology
User-generated, user-contributed
Less top-down communication
Permission-based
Fostering interaction through photos, videos, words, audio
Building community and creating relationships

Social Media cont’d
Allows you to take control of your identity online across platforms
Google yourself
How do you want to present yourself in the online space?
Connect with people you know/knew and those you don’t know (yet)
Experts in a field
People with similar interests
Causes or Groups
Family and friends
Colleagues

Social Media - Stats
According to a Spring 2009 BlogHer study:
72M US women online
42M are participating in social media (SoMe) activity per week
Social networking: Facebook, LinkedIn
Blog activity: blogging (writing a post on their own site), commenting on a blog, reading blogs
Message boards and forums
Micro-blogging: Twitter
“ Recruiters and hiring managers are now routinely using social media tools such as LinkedIn, Facebook and Twitter to bypass traditional recruiting media - job boards, advertisements and agencies - to connect with people qualified for their open positions.” (JCSI survey, 1/13/10)

Social Media cont’d

LinkedIn - Professional social network
Professional networking manager
Consider it a new way of posting your resume and job searching
Log in, create a profile
Add your resume info
Connect with coworkers and colleagues
Create business contacts
Put your link on your resume: http://www.linkedin.com/in/chrisylam

LinkedIn cont’d
Connections are confirmed by both parties
Members are listed with their consent
Request recommendations from your references/connections
Request an informational meeting or some info through a connection
Search job listings
Find a recruiter, senior staff

LinkedIn cont’d
Join Groups, post on the Message Board, and search the Job Board
Answer or post questions on the Discussion boards
Some jobs listed within a Group are NOT listed publicly in the LinkedIn listings
Sync your Twitter updates to LinkedIn status update

LinkedIn - Best Practices
This is your professional business card
Keep your personal life on FB
Post this on your business card, resume, sig file
Strongly consider uploading a “professional” photo, ie. no drunk photos
Make it easier for them to find you
Fill out every section of your profile
Edit your “public profile” URL and change the last part of the URL to reflect you:
www.linkedin.com/in/chrisylam
www.linkedin.com/in/______ (your name, snappy phrase, etc.)

Facebook
Social networking website - “the world’s default social network.” (Techcrunch, 1/22/09)
In Jan 2010, Facebook drew about 133.6 million unique US visitors. (Compete, 2/19/10)
“ Facebook serves women’s need to interact with friends and share photos, while Twitter has become a tool that is primarily used for professional networking and learning about up-to-the-minute news, promotions and deals.” (SheSpeaks study, 1/10)
Members using this to connect with people they know

Facebook cont’d
What is the purpose of YOUR Facebok page?
Personal connections
Professional connections
A little of both?
Privacy/Filtering
Group your contacts
Limit what they can see
Choose your Applications (social games, quizzes, hobbies, et al) wisely

Facebook cont’d
Use FB to brand yourself
Status updates
Account info
Groups/Pages
“ Be a Fan” of a company, product/service, or cause - keep up with the latest news on the company/product
Link up with other members within a group
Create your own group

Facebook - Best Practices
What is your main purpose for an FB page?
Consider a Fan Page for your product or business
Think twice about that picture you want to post
If you do decide to post it, limit the eyeballs
Be Santa: Put every Friend on a List
Decide which List (or Friend) is allowed to see parts of your FB page
Remember, you are in control of what you put out on the internet!

Twitter - What are you doing now?
Micro-blogging tool (140 characters)
Instant message to the world (or your selected few)
What are users doing?
Reading up-to-the-minute news & disseminating information
Creating dialogue
Following experts
Networking
Linking their blog posts, syncing FB & LI
Are you ready to celebrate? Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!! 05:14 PM June 19, 2008 from web

Twitter cont’d
Who’s using it?
Individuals
@BarackObama
@JessicaGottlieb
@MargaretCho
@Serena
@The_Real_Shaq
News
@NPR
@LATimesCityDesk
Companies & Groups
@WAWPasadena
@IdealistJobsCA
@sonypictures
@JobsLosAngeles
@zappos
@thecoffeebean
@Jetblue

Twitter cont’d
How will you tweet?
Mobile device
Laptop
Is this for you?
For many Twitter users, learning about and sharing relevant and recent nuggets of information is a primary utility (Marketing Charts, 2/18/09)
Twitter is great for professional contacts and companies, learning about promotions and coupon codes and quick and up-to-the-minute information updates (SheSpeaks study, 1/10)

Twitter - Best Practices
Find your voice
Become known as an expert or a resource
Animal welfare expert? Local Foodie? CEO of your business? Mommy blogger?
Keep your tweets to about 10 per day
Of the Top 50 Twitterers, they are averaging about 3-10 per day. (Hubspot.com, 3/2/09)
@ Replies excluded
Give credit where credit is due
“ RT” (Retweet) or “via”: LA teachers being arrested. via @utla2009 http://twitpic.com/58d7q
Abbreviate long URLS (ow.ly; bit.ly; tinyurl)
Twitter is about dialogue - DO NOT SPAM.

Blogs
Another way to continue branding yourself
Post your LinkedIn URL
Write about your interests
Be the expert
Free blogs
Wordpress.com
Blogger.com
Vox.com
Free (limited) website hosting
Weebly.com
Webs.com
smallbusiness.officelive.com

Blogs cont’d
Buy your domain name for about $9-10/year
Dreamhost.com
GoDaddy.com
Wordpress.com
Mask a free blog with your domain name
Free plug-ins and widgets to make your site more dynamic
Twitter
Flickr
Chat
Free templates
Wordpress.org directory
Btemplates.com
Mobile/micro-blogging: Tumblr, Posterous

Managing Your Accounts
Platforms that can streamline your SoMe accounts
Lifestreaming services
Digsby
Ping.fm
Bebo
Facebook Connect
Brizzly
Seesmic
Twitterfeed
Twitter-centric
Tweetdeck
Echofon (Mac, FF, iPhone)
Twitterfon, Tweetie
Twitterberry, uberTwitter
twitter.com/downloads
Hootsuite, CoTweet

Privacy
According to a 2008 Pew Internet Project (PIP) report, the average social network user has more than one profile, and generally each profile resides on a different social network.
Nearly 2/3 of adults surveyed restrict access to their online profiles and a similar percentage restrict access to specific content within their profile.
“Users of social networking sites are giving away vital information about themselves and their whereabouts that is potentially being used by professional burglars to establish a list of targets.” (Legal & General poll, 9/1/09)
You are in control of the information you put on your profiles.

Questions?
Chris Lam
[email_address]
www.chrisylam.com
Twitter: @thechrislam

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Intro to Social Media for WAW Pasadena March2010

by Christina Lam on Mar 13, 2010

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Intro to Social Media for WAW Pasadena March2010 — Presentation Transcript