Blogging 101

BLOGGING 101 Chris Lam Breakfast Series Blaze PR

AGENDA
Why? - Stats
What and Who? - Focus
Where? - Free Blogs
How? - Posting
Extras - Widgets
Other Blog Participation
Simplify - RSS Feed Readers

WHY? - STATISTICS
According to a Spring 2009 BlogHer study:
72M US women online
42M are participating in social media (SoMe) activity per week
Social networking: Facebook, LinkedIn
Blog activity: blogging (writing a post on their own site), commenting on a blog, reading blogs
Message boards and forums
Micro-blogging: Twitter
Of the 42M US women, 55% (23M) are participating in blog activity

WHY? - STATISTICS
Of the women who are participating in blogging (writing):
76% - for fun
73% - “expressing myself”
59% - connecting with others
Other reasons given:
To give advice/educate
Establish/contribute to a community
Reach a large audience
Persuade others/advocate
Promotion of skills/biz
To make money (17%)

WHY? - STATISTICS (CONT’D)

WHAT and WHO? - FOCUS
What do you want to write about?
Travel
Fashion
Food
Personal
Social Media
Politics
Choose Your Own Adventure!
Who is your audience?
Family, friends
Anyone
Restricted audience

WHERE? - FREE BLOGS
Blogger.com/Blogspot.com
Got a Gmail account?
Wordpress.com
Not the same as wordpress.org
Vox.com
Known to be more personal journaling
LiveJournal.com
Has communities built around users’ interests
Others:
Typepad.com
Wordpress.org
Xanga.com

HOW? - POSTING

HOW? - POSTING (CONT’D)

POST PUBLISHED!

EXTRAS - WIDGETS
What are Widgets?
Sometimes known as a plug-in or an app
Self-contained piece of code that a developer creates for a specific function
User does not need to know the back-end of it to use the widget
What kind of widgets exist?
Graphics - create banners, images
Entertainment - TV listings, daily quotes, games
Social - links or “boxes” to FB, Twitter, RSS Reader
AV - stream YouTube right on your blog, Flickr slideshow
Gadgets - hit counter, weather, calendar, Google Analytics, AdSense

WIDGETS (CONT’D)

PARTICIPATION - BLOGS
Motivation to participate in blog activity - reading, commenting:
64% - to get information
51% - to stay up-to-date on specific topics
43% - seeking advice and information
I’ve got lots of blogs bookmarked!
How can I read them all?

SIMPLIFY - RSS FEED READERS
Blog participation includes:
Writing 
Reading
Commenting 
RSS Feed Readers
“ Really Simple Syndication”
Consolidates all of your favorite [bookmarked] blogs into one window
Decreases the time it takes for you to type in the URL or to see if there is new content on blogs
Con: You may miss the uniqueness of the blogs’ designs because this is essentially a feed - only reporting on the content

RSS READERS (CONT’D)

… and this ends the circle of liii… blog activity participation! Questions?

Blogging 101

by Christina Lam on Feb 21, 2010

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Blogging 101 — Presentation Transcript