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Blogging 101
 

Blogging 101

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This is a presentation I created for a breakfast series for Blaze PR staff and interns. It is not meant to be a comprehensive preso, but a general overview to get you started on blogging and using an ...

This is a presentation I created for a breakfast series for Blaze PR staff and interns. It is not meant to be a comprehensive preso, but a general overview to get you started on blogging and using an RSS reader.

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    Blogging 101 Blogging 101 Presentation Transcript

    • BLOGGING 101 Chris Lam Breakfast Series Blaze PR
    • AGENDA
      • Why? - Stats
      • What and Who? - Focus
      • Where? - Free Blogs
      • How? - Posting
      • Extras - Widgets
      • Other Blog Participation
      • Simplify - RSS Feed Readers
    • WHY? - STATISTICS
      • According to a Spring 2009 BlogHer study:
      • 72M US women online
      • 42M are participating in social media (SoMe) activity per week
        • Social networking: Facebook, LinkedIn
        • Blog activity: blogging (writing a post on their own site), commenting on a blog, reading blogs
        • Message boards and forums
        • Micro-blogging: Twitter
      • Of the 42M US women, 55% (23M) are participating in blog activity
    • WHY? - STATISTICS
      • Of the women who are participating in blogging (writing):
      • 76% - for fun
      • 73% - “expressing myself”
      • 59% - connecting with others
      • Other reasons given:
      • To give advice/educate
      • Establish/contribute to a community
      • Reach a large audience
      • Persuade others/advocate
      • Promotion of skills/biz
      • To make money (17%)
    • WHY? - STATISTICS (CONT’D)
    • WHAT and WHO? - FOCUS
      • What do you want to write about?
        • Travel
        • Fashion
        • Food
        • Personal
        • Social Media
        • Politics
        • Choose Your Own Adventure!
      • Who is your audience?
        • Family, friends
        • Anyone
        • Restricted audience
    • WHERE? - FREE BLOGS
      • Blogger.com/Blogspot.com
        • Got a Gmail account?
      • Wordpress.com
        • Not the same as wordpress.org
      • Vox.com
        • Known to be more personal journaling
      • LiveJournal.com
        • Has communities built around users’ interests
      • Others:
        • Typepad.com
        • Wordpress.org
        • Xanga.com
    • HOW? - POSTING
    • HOW? - POSTING (CONT’D)
    • HOW? - POSTING (CONT’D)
    • POST PUBLISHED!
    • EXTRAS - WIDGETS
      • What are Widgets?
        • Sometimes known as a plug-in or an app
        • Self-contained piece of code that a developer creates for a specific function
        • User does not need to know the back-end of it to use the widget
      • What kind of widgets exist?
        • Graphics - create banners, images
        • Entertainment - TV listings, daily quotes, games
        • Social - links or “boxes” to FB, Twitter, RSS Reader
        • AV - stream YouTube right on your blog, Flickr slideshow
        • Gadgets - hit counter, weather, calendar, Google Analytics, AdSense
    • WIDGETS (CONT’D)
    • PARTICIPATION - BLOGS
      • Motivation to participate in blog activity - reading, commenting:
      • 64% - to get information
      • 51% - to stay up-to-date on specific topics
      • 43% - seeking advice and information
      • I’ve got lots of blogs bookmarked!
      • How can I read them all?
    • SIMPLIFY - RSS FEED READERS
      • Blog participation includes:
        • Writing 
        • Reading
        • Commenting 
      • RSS Feed Readers
        • “ Really Simple Syndication”
        • Consolidates all of your favorite [bookmarked] blogs into one window
        • Decreases the time it takes for you to type in the URL or to see if there is new content on blogs
        • Con: You may miss the uniqueness of the blogs’ designs because this is essentially a feed - only reporting on the content
    • RSS READERS (CONT’D)
    • RSS READERS (CONT’D)
    • … and this ends the circle of liii… blog activity participation! Questions?