Your SlideShare is downloading. ×
Blogging 101
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blogging 101

563
views

Published on

This is a presentation I created for a breakfast series for Blaze PR staff and interns. It is not meant to be a comprehensive preso, but a general overview to get you started on blogging and using an …

This is a presentation I created for a breakfast series for Blaze PR staff and interns. It is not meant to be a comprehensive preso, but a general overview to get you started on blogging and using an RSS reader.

Published in: Self Improvement

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
563
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BLOGGING 101 Chris Lam Breakfast Series Blaze PR
  • 2. AGENDA
    • Why? - Stats
    • What and Who? - Focus
    • Where? - Free Blogs
    • How? - Posting
    • Extras - Widgets
    • Other Blog Participation
    • Simplify - RSS Feed Readers
  • 3. WHY? - STATISTICS
    • According to a Spring 2009 BlogHer study:
    • 72M US women online
    • 42M are participating in social media (SoMe) activity per week
      • Social networking: Facebook, LinkedIn
      • Blog activity: blogging (writing a post on their own site), commenting on a blog, reading blogs
      • Message boards and forums
      • Micro-blogging: Twitter
    • Of the 42M US women, 55% (23M) are participating in blog activity
  • 4. WHY? - STATISTICS
    • Of the women who are participating in blogging (writing):
    • 76% - for fun
    • 73% - “expressing myself”
    • 59% - connecting with others
    • Other reasons given:
    • To give advice/educate
    • Establish/contribute to a community
    • Reach a large audience
    • Persuade others/advocate
    • Promotion of skills/biz
    • To make money (17%)
  • 5. WHY? - STATISTICS (CONT’D)
  • 6. WHAT and WHO? - FOCUS
    • What do you want to write about?
      • Travel
      • Fashion
      • Food
      • Personal
      • Social Media
      • Politics
      • Choose Your Own Adventure!
    • Who is your audience?
      • Family, friends
      • Anyone
      • Restricted audience
  • 7. WHERE? - FREE BLOGS
    • Blogger.com/Blogspot.com
      • Got a Gmail account?
    • Wordpress.com
      • Not the same as wordpress.org
    • Vox.com
      • Known to be more personal journaling
    • LiveJournal.com
      • Has communities built around users’ interests
    • Others:
      • Typepad.com
      • Wordpress.org
      • Xanga.com
  • 8. HOW? - POSTING
  • 9. HOW? - POSTING (CONT’D)
  • 10. HOW? - POSTING (CONT’D)
  • 11. POST PUBLISHED!
  • 12. EXTRAS - WIDGETS
    • What are Widgets?
      • Sometimes known as a plug-in or an app
      • Self-contained piece of code that a developer creates for a specific function
      • User does not need to know the back-end of it to use the widget
    • What kind of widgets exist?
      • Graphics - create banners, images
      • Entertainment - TV listings, daily quotes, games
      • Social - links or “boxes” to FB, Twitter, RSS Reader
      • AV - stream YouTube right on your blog, Flickr slideshow
      • Gadgets - hit counter, weather, calendar, Google Analytics, AdSense
  • 13. WIDGETS (CONT’D)
  • 14. PARTICIPATION - BLOGS
    • Motivation to participate in blog activity - reading, commenting:
    • 64% - to get information
    • 51% - to stay up-to-date on specific topics
    • 43% - seeking advice and information
    • I’ve got lots of blogs bookmarked!
    • How can I read them all?
  • 15. SIMPLIFY - RSS FEED READERS
    • Blog participation includes:
      • Writing 
      • Reading
      • Commenting 
    • RSS Feed Readers
      • “ Really Simple Syndication”
      • Consolidates all of your favorite [bookmarked] blogs into one window
      • Decreases the time it takes for you to type in the URL or to see if there is new content on blogs
      • Con: You may miss the uniqueness of the blogs’ designs because this is essentially a feed - only reporting on the content
  • 16. RSS READERS (CONT’D)
  • 17. RSS READERS (CONT’D)
  • 18. … and this ends the circle of liii… blog activity participation! Questions?

×