ICT for SMEs

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Slides from one day course on ICT for SMEs at Warwick Business School 9th November 2010

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ICT for SMEs

  1. 1. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 1 IT for Small Businesses Chris Woodhouse cw@cwoodhouse.com Warwick Business School 9th November 2010 ICT for SMEs 1© 2010 C WOODHOUSE LTD Warwick Business School Agenda ICT for SMEs 2© 2010 C WOODHOUSE LTD Housekeeping Introductions Requirements vs Design Setting the context Where might IT help my business? What can IT do for me? Requirements revisited What else should I know about Where next? Wrap up
  2. 2. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 2 Health Warning! © 2010 C WOODHOUSE LTD ICT for SMEs 4 No recommendations Introductions ICT for SMEs 5© 2010 C WOODHOUSE LTD About you About your business idea... Objectives for the day Have you got any IT yet? Have you got a website?
  3. 3. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 3 Requirements ICT for SMEs 6© 2010 C WOODHOUSE LTD Requirements ICT for SMEs 7© 2010 C WOODHOUSE LTD "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.‖ Alice's Adventures in Wonderland, by Lewis Carroll
  4. 4. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 4 Setting the Context ICT for SMEs 8© 2010 C WOODHOUSE LTD What sort of business? How many? • Staff • Customers • Suppliers • Partners How is the business changing / will it change? What IT is already in use? How quickly to take on or expand IT? Where might IT help my business? ICT for SMEs 12© 2010 C WOODHOUSE LTD Reaching customers Managing suppliers Communication Dealing with officialdom Managing products, stock, ideas, publications Front office and back office Managing, developing and supporting staff and volunteers Managing services
  5. 5. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 5 What can IT do for me? © 2010 C WOODHOUSE LTD ICT for SMEs 15 Administration Dealing with officialdom Communication Managing customers and prospects Advertising and marketing Managing stock Staff development Industry specific systems Websites, the Internet and Web 2.0 What can IT do for me? ICT for SMEs 16© 2010 C WOODHOUSE LTD Letters Reports Plans Budgeting Accounts Collaboration Productivity suites • MS Office • Adobe • Open Office • Apple iWork • Google Docs Sage MS Accouning Express/Pro Huddle (Web 2.0) The ―Cloud‖ Administration
  6. 6. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 6 What can IT do for me? ICT for SMEs 17© 2010 C WOODHOUSE LTD Keep records Make statutory returns • PAYE • VAT • Companies House Dealing with officialdom Websites Installed software What can IT do for me? ICT for SMEs 18© 2010 C WOODHOUSE LTD Email •Webmail vs Client •Individual or Mail server Phone •VOIP – Voice Over Internet Protocol •Skype Mobile •Integration with other messaging Instant messaging •Windows Live Messenger •Google Talk Online meetings •WenEx; GoTo Meeting; TokBox... Document sharing •Google; SlideShare; Huddle... Communication
  7. 7. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 7 What can IT do for me? Managing customers and prospects ICT for SMEs 19© 2010 C WOODHOUSE LTD Customer Relationship Management (CRM) • Sage ACT • MS Outlook Business Contact Manager • Campaigns • Categories • Contact history What can IT do for me? © 2010 C WOODHOUSE LTD ICT for SMEs 20 Customer Relationship Management (CRM) Free/opensource http://www.junauza.com/2010/06/open-source-crm-software.html Sage ACT Outlook with Business Contact Manager salesforce.com Campaigns Categories Contact history Commercial products
  8. 8. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 8 What can IT do for me? Advertising and marketing ICT for SMEs 21© 2010 C WOODHOUSE LTD Internet and email Website Web 2.0 • Facebook; Twitter Email campaigns Brochures Flyers Business cards Free/cheap • Vistaprint; Good Print Consistent messages What can IT do for me? ICT for SMEs 24© 2010 C WOODHOUSE LTD Managing stock ―Inventory‖
  9. 9. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 9 What can IT do for me? Staff development ICT for SMEs 25© 2010 C WOODHOUSE LTD Managing, supporting and developing Computer Based Training Staff records Appraisals Payroll What can IT do for me? Industry specific systems ICT for SMEs 26© 2010 C WOODHOUSE LTD CAD/CAM Point of Sale (POS) Inventory management ERP ...
  10. 10. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 10 What can IT do for me? © 2010 C WOODHOUSE LTD ICT for SMEs 27 Websites, the Internet and Web 2.0 (1) History • Internet • www • Hyperlinks Types of websites • Information • Brochure • ecommerce Your website vs those you see What do you want from your website? • Requirements before design – AGAIN Trading • eBay • Amazon • www.yourdomain.com What can IT do for me? ICT for SMEs 28© 2010 C WOODHOUSE LTD ―F‖ shape of reading a webpage Tracking activity Search Engine Optimisation (SEO) What is Web 2.0 • Interactive sites and collaboration Websites, the Internet and Web 2.0 (2)
  11. 11. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 11 The ―F‖ Shape © 2010 C WOODHOUSE LTD ICT for SMEs 29 “About us” product page Search Engine results Tracking and Optimisation • http://www.google.com/intl/en_uk/analytics/tour.html • SEO © 2010 C WOODHOUSE LTD ICT for SMEs 30
  12. 12. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 12 Web 2.0 © 2010 C WOODHOUSE LTD ICT for SMEs 31 Twitter Facebook LinkedIn ... What else should I know about? ICT for SMEs 35© 2010 C WOODHOUSE LTD Build vs Buy Budgeting Choosing equipment, software and services Going online Updating and refreshing technology Support Keeping websites fresh Employees’ use of IT Security and safety Legal obligations
  13. 13. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 13 What else should I know about? ICT for SMEs 36© 2010 C WOODHOUSE LTD Build vs Buy Your time Support Pareto What else should I know about? ICT for SMEs 37© 2010 C WOODHOUSE LTD Budgeting Must haves (Scope) Creep Benefits Review
  14. 14. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 14 What else should I know about? ICT for SMEs 38© 2010 C WOODHOUSE LTD Choosing equipment, software and services Laptop vs desktop vs server ―Platform‖ (Windows, MAC, Linux) Printing Mobility 3G / MiFi Productivity gadgets Freeware vs shareware vs ―commercial‖ Networking Security Support Ecofont http://www.ecofont.eu/ecofont_en.html What else should I know about? ICT for SMEs 39© 2010 C WOODHOUSE LTD Going online • Bandwidth • Storage • Upload/download limits • Email • Included in ISP offer? • Webmail? • Email marketing support • Support • Growth
  15. 15. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 15 What else should I know about? ICT for SMEs 40© 2010 C WOODHOUSE LTD Updating and refreshing technology What else should I know about? ICT for SMEs 41© 2010 C WOODHOUSE LTD Support Self service •Knowledge/confidence •Security discipline Retailer •Insurance •Remote service Managed service •£25-£95/user/month
  16. 16. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 16 What else should I know about? ICT for SMEs 42© 2010 C WOODHOUSE LTD Keeping websites fresh • Newsletter • Manage subscriptions • Blog • Competitions • This year’s charity • Home page • F shape What else should I know about? ICT for SMEs 43© 2010 C WOODHOUSE LTD Safe operation of computer equipment • HSE guide • Contribution to spectacles Liability • Acceptable use policy Consumerisation? Employees’ use of IT
  17. 17. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 17 What else should I know about? © 2010 C WOODHOUSE LTD ICT for SMEs 44 Security and safety Access Data Protection Disposal Loss Backup and recovery What else should I know about? ICT for SMEs 45© 2010 C WOODHOUSE LTD Legal issues • E-commerce and e-marketing • Protecting Intellectual Property • Acceptable use policies
  18. 18. ICT for SMEs Warwick Business School 9th November 2010 © 2010 C WOODHOUSE LTD 18 Where next? ICT for SMEs 46© 2010 C WOODHOUSE LTD Courses: SEO; marketing Networking groups Trade organisations Quangos

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