Foodreel

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Foodreel

  1. 1. What can do for you?<br />
  2. 2. Data fidelity<br />Patient engagement<br />Word of mouth<br />
  3. 3. 1<br />More data.Better data.<br />
  4. 4. What’s wrong with 24-hour recall and food diaries?<br />
  5. 5. “significant underestimation of EI, particularly among women and obese participants.” 1.<br />1. Pikholz C, Swinburn B, Metcalf P. Under-reporting of energy intake in the 1997 National Nutrition Survey. N Z Med J 2004;117:U1079.<br />
  6. 6. Take Bacon and Eggs.<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. Monday, October 8th<br />Breakfast:<br />Bacon and Eggs.<br />
  11. 11. And too often, drinks get left out<br />
  12. 12. DETAILS<br />
  13. 13. “the largest source of error in estimated EI resulted from participants’ poor estimation of portion size...” 2.<br />2. Beasley J, Riley WT, Jean-Mary J. Accuracy of a PDA-based dietary assessment program. Nutrition 2005;21:672–677. <br />
  14. 14. “…even after training.” 18.<br />18. Blake AJ, Guthrie HA, Smiciklas-Wright H. Accuracy of food portion estimation by overweight and normal-weight subjects. J Am Diet Assoc 1989;89:962–964. <br />
  15. 15. Are there effective methods to get accurate data from patients?<br />Relative portion <br />identification training<br />Financial Incentives<br />PDA tracking<br />
  16. 16. Not really…<br />3.<br />5.<br />4.<br />Relative portion <br />identification training<br />Financial Incentives<br />PDA tracking<br />7. Hendrickson S, Mattes R. Financial incentive for diet recall accuracy does not affect reported energy intake or number of underreporters in a sample of overweight females. J Am Diet Assoc 2007;107:118– 121.<br />8. Koebnick C, Wagner K, Thielecke F, et al. An easy-to-use semiquantitative food record validated for energy intake by using doubly labeled water technique. Eur J ClinNutr 2005;59:989–995.<br />9. Yon BA, Johnson RK, Harvey-Berino J, Gold BC, Howard AB. Personal digital assistants are comparable to traditional diaries for dietary self-monitoring during a weight loss program. J Behav Med 2007;30:165–175.<br />
  17. 17. So what about the Remote Food Photography Method (RFPM)?<br />
  18. 18. 6.6%<br />margin of error from actual EI<br />6. Martin CK, Han H, Coulon SM, Allen HR, Champagne CM, Anton SD. A novel method to remotely measure food intake of free-living people in real-time: The Remote Food Photography Method (RFPM). Br J Nutr. 2009 March ; 101(3): 446–456. <br />
  19. 19. But wait! There’s more!<br />
  20. 20. &quot;photographic food diaries can alter attitudes and behaviors associated with food choices, and they are more likely to do so than written diaries because <br />they serve as an intervention at the point when decisions regarding what to eat are being made.” 7.<br />7. Zepeda L, Deal D. (2008). Think before you eat: photographic food diaries as intervention tools to change dietary decision making and attitudes. Int J Consumer Studies, 2008; 32, 692 - 698.<br />
  21. 21. 2<br />More patient engagement.<br />
  22. 22. 78.8% “satisfaction with the RFPM”<br />85% “satisfaction with sending photographs to the researchers” 6.<br />6. Martin CK, Han H, Coulon SM, Allen HR, Champagne CM, Anton SD. A novel method to remotely measure food intake of free-living people in real-time: The Remote Food Photography Method (RFPM). Br J Nutr. 2009 March ; 101(3): 446–456. <br />
  23. 23. 93.6%of participants gave high scores for “ease of use” 6.<br />6. Martin CK, Han H, Coulon SM, Allen HR, Champagne CM, Anton SD. A novel method to remotely measure food intake of free-living people in real-time: The Remote Food Photography Method (RFPM). Br J Nutr. 2009 March ; 101(3): 446–456. <br />7. Mitch<br />
  24. 24. 93.6% “would rather use the RFPM ratherthan pen-and-paper to record food intake” 6. <br />6. Martin CK, Han H, Coulon SM, Allen HR, Champagne CM, Anton SD. A novel method to remotely measure food intake of free-living people in real-time: The Remote Food Photography Method (RFPM). Br J Nutr. 2009 March ; 101(3): 446–456. <br />
  25. 25. But who carries around a camera?<br />
  26. 26. More photos are uploaded to Flickr from the iPhone than any other camera. 10.<br />10. http://www.flickr.com/cameras/<br />
  27. 27. Don’t have an iPhone?53% of American households own camera phones11.<br />112009 PMA U.S. Camera/Camcorder Digital Imaging Survey<br />
  28. 28. 3<br />Word of mouth is the most common client acquisition method for dieticians.<br />
  29. 29. There are new, innovative and direct ways to reach potential customers<br />Your Practice<br />
  30. 30. +<br />+<br />Growth +<br />
  31. 31. And also few pure web solutions that cuts out real human interaction <br />
  32. 32. But a real expert is irreplaceable.<br />
  33. 33. So what can Foodreel do for you?<br />
  34. 34. Visual and intuitive interface<br />
  35. 35. with easy client-to-expert communication<br />
  36. 36. A differentiated practice<br />Customer Acquisition<br />Higher client engagement<br />
  37. 37. Easy tracking and management<br />Better, more accurate results<br />Customer Satisfaction<br />
  38. 38. in sum<br />
  39. 39. Better PR<br />More Customers<br />Higher per client value<br />
  40. 40. Results = $<br />
  41. 41. foodreel.netfoodreel.inc@gmail.com<br />
  42. 42. Outline – disregard this<br />1 More data: no more notebooks, it&apos;s as if you&apos;re standing over the shoulder of your patients at every meal<br />2 Competitive advantage: a tool that puts your service in another class from others in your field<br />3 Results: several studies have shown the efficacy of photo diary tools in improving weight, f&v intake, and overall health.<br />4 Engagement: interact with your patients between visits, get them more engaged with their diet, and have more data to discover their real issues<br />5 Build your clientele: generate word-of-mouth referrals like never before with a tool that gets patients talking<br />
  43. 43. 78.8% of “participants rated their satisfaction with the RFPM as 5 or higher” (out of 6)<br />85% of “participants rated their satisfaction with sending photographs to the researchers as 5 or higher” <br />93.6% of “participants rated the ease of use of the RFPM as 5 or higher”<br />almost all participants (93.6%) “indicted they would rather use the RFPM rather than pen-and-paper to record food intake” 15. <br />15. Martin CK, Han H, Coulon SM, Allen HR, Champagne CM, Anton SD. A novel method to remotely measure food intake of free-living people in real-time: The Remote Food Photography Method (RFPM). Br J Nutr. 2009 March ; 101(3): 446–456. <br />
  44. 44. So people like taking photos, but what about tagging and comments?<br />
  45. 45. “the average user logged in for 4 hours and 39 minutes in June.” 8.<br />8. http://www.businessinsider.com/chart-of-the-day-more-time-spent-on-facebook-2009-7<br />
  46. 46. But they’re just talking to friends, right?<br />
  47. 47. 1.7 billion user photos<br />2.2 billion friends tagged in user photos<br />160 terabytes of photo storage<br />60+ million photos added each week<br />3+ billion photo images viewed every day<br />100,000+ images served per second during peak traffic windows 9. <br />9. http://blog.facebook.com/blog.php?post=2406207130<br />

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