This was a presentation I gave at the inagural Performance Marketing Inishgts conference that took place on March 12th & 13th, 2013 at the Crowne Plaza in New York City.
Content is a fundamental part of any marketing element. It's the mindset, culture and approach to delivering your customer's information needs across each stage of the buying process. Implementing a successful and engaging content strategy is paramount to today's marketing efforts.
A content strategy that is successful across search and social channels, whilst increasing trust, authority, integrity and persuasion, is an opportunity that's often overlooked.
This session is perfect if you're recycling existing resources to create reactive content, freshening up your ageing content strategy or approaching a new audience. You'll learn how to utilise new, existing and recycled resources to create content your business audience will want to devour at the earliest opportunity.