The Intersection of Search and Social Media - Chris Winfield at iBreakfast on Mar 25, 2009

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How Social Media is Powering Businesses Forward. What happens when the two most powerful forces in the Internet come together?

How Social Media is Powering Businesses Forward. What happens when the two most powerful forces in the Internet come together?

More in: Technology , Business
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Transcript

  • 1.  
  • 2.
      • News/stories chosen by users
      • Huge reach
      • Many bloggers looks to these sites for what is important/hot/cool (i.e. link-worthy )
  • 3.
      • Stories/Articles get massive visibility
      • Natural, editorial links are given ( LOTS of them )
  • 4.
      • Targeted articles & quality content can have a dramatic & direct effect on rankings
      • Boost the authority of your domain
  • 5.  
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  • 21.
    • Social Media Success can help you rank for competitive keywords
      • Highly searched terms
      • 100’s of millions of results in the SERPs
  • 22.  
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  • 25.
    • Social Media Success can help you dominate profitable long-tail keywords
      • One social success can equal top rankings for thousands of long-tail search phrases
  • 26.  
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  • 28.
    • Many odds are against this page to rank
      • Humorous site -> Tech/commercial SERP
      • Only content on page is the video transcript – no “SEO’ed” text
  • 29.  
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    • All odds are against this site to rank
      • .us domain
      • All Flash site
      • 2 HTML words on the site
      • Only the URL in the header – No Keywords
      • … but it still does
  • 33.  
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  • 37.
    • Traffic
    • Ad Impressions
    • RSS Subscribers
    • Conversions
    • Publicity
  • 38.
    • Established website for major magazine
    • Goals
      • Increase page views
      • Increase ad impressions
      • Increase brand awareness
  • 39.
    • Increased traffic ≈ 50%
  • 40.
    • Rebranded website for a major magazine
    • Goals
      • Increase traffic
      • Build links
      • Increase brand awareness
      • Increase search traffic
      • Establish web presence
  • 41.  
  • 42.
    • Increased traffic by 135% in a 6 month period
    • 2,727,855 visitors from social networks & blogs
    • Increased natural inbound links by 2,666%
    • 12,602,690 ad impressions from these visitors
    • Search Traffic Up by 235%
  • 43.
    • Stay on topic with linkbait
    • Make it ‘linkable’
      • Not too many ads or questionable content
    • Adhere to site’s TOS to make sure you or your site isn’t banned
    • Optimize / Rework / Monetize after it’s gone viral
  • 44.