The Convergence of Search, Social and Content Marketing
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This is my presentation from SES San Francisco 2012. ...
This is my presentation from SES San Francisco 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content. This session will help you:
* Identify key benefits and processes for integrating optimized content and social media marketing.
* Understand how to develop an optimized and socialized content marketing plan.
* Learn best practices optimization for social networks including Google+, Facebook, Twitter, Pinterest, and YouTube.
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