Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011
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Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011

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The relationship between social media and press relations is red hot. Companies and PR agencies all over the world are having problems setting policies regarding engaging social media. Should your ...

The relationship between social media and press relations is red hot. Companies and PR agencies all over the world are having problems setting policies regarding engaging social media. Should your company be worried if the CEO puts a new resume on LinkedIn? PR is a social world.

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Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011 Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011 Presentation Transcript

  • • Leveraging LinkedIn• Tackling Twitter• Friending Facebook• What to Do When You Get Coverage
  • http://blgs.it/linkedin-pubcon
  • • Adding your skills to your profile• Join group discussions• Follow related companies for each skill
  • Make sure they are as complete as possible
  • Make sure they are as complete as possible
  • Coordinate with peoplebefore they makechanges to their profiles(especially around newhires & departures)
  • http://blgs.it/linkedin-pubcon2
  • http://blgs.it/linkedin-pubcon3
  • http://printmediacentr.com/2011/06/how-to-sell-on-twitter-without-pissing-off-your-followers/
  • Make sure you have the Twitter handlesfor the people you are targeting
  • http://blgs.it/twitter-pubcon
  • http://muckrack.com or @muckrack
  • http://blgs.it/twitter-pubcon2
  • @helpareporter
  • @profnet
  • Google is themost powerfulmedia outlet inthe worldhttp://blgs.it/twitter-pubcon3
  • They can learn a lot about you as well!
  • The more coverage the piece gets – the better foryou (use your Internet marketing skills & treat itlike it’s a page on your own site)• Tweet/Share/Tumbl• Paid Traffic• Build Links to it...The author will be more willing to talk to younext time (let them know)
  • Your website (as seen in)Auto-respondersEmail SignaturesNewslettersTwitter, Facebook, LinkedIn, Google +, etcSocial Profiles (i.e. Twitter backgrounds, Facebook Photo Strip, etc.)
  • Stay in touch – be their friendFeed them informationGive them other sources (when you’re not right for the story)Help them promote their other stuffSocial Media makes all of the above mucheasier & effective....