The Science       Strategic communicationthe new evolution of getting the word out
Strategic PR Plan, “What is it?”
Strategic Messaging: “Capturing the essence of …”
Target Audience(s)   •   Public(s)   •   Media   •   Relevant Organizations   •   Internal
The stories we’re telling …
The stories we’re telling …
Earned media …
Channel surfing …
Channel surfing …
What’s your definition?
Chris@cooksonstephens.com Twitter.com/chriswilliamsprFacebook.com/chriswilliamsprLinkedIn.com/chriswilliamspr
20120511_chriswilliamspr_mediarelations
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20120511_chriswilliamspr_mediarelations

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IT’S NOT THE DAILY PLANET ANYMORE

WORKING WITH THE MEDIA TO EFFECTIVELY GET YOUR MESSAGE OUT

A WORKSHOP FOR NON-PROFIT PROFESSIONALS

Strategic Communication / Media Relations presentation
05/11/2012

Manchester, New Hampshire

Published in: Business, Technology
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20120511_chriswilliamspr_mediarelations

  1. 1. The Science Strategic communicationthe new evolution of getting the word out
  2. 2. Strategic PR Plan, “What is it?”
  3. 3. Strategic Messaging: “Capturing the essence of …”
  4. 4. Target Audience(s) • Public(s) • Media • Relevant Organizations • Internal
  5. 5. The stories we’re telling …
  6. 6. The stories we’re telling …
  7. 7. Earned media …
  8. 8. Channel surfing …
  9. 9. Channel surfing …
  10. 10. What’s your definition?
  11. 11. Chris@cooksonstephens.com Twitter.com/chriswilliamsprFacebook.com/chriswilliamsprLinkedIn.com/chriswilliamspr

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