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IT’S NOT THE DAILY PLANET ANYMORE ...

IT’S NOT THE DAILY PLANET ANYMORE

WORKING WITH THE MEDIA TO EFFECTIVELY GET YOUR MESSAGE OUT

A WORKSHOP FOR NON-PROFIT PROFESSIONALS

Strategic Communication / Media Relations presentation
05/11/2012

Manchester, New Hampshire

More in: Business , Technology
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Transcript

  • 1. The Science Strategic communicationthe new evolution of getting the word out
  • 2. Strategic PR Plan, “What is it?”
  • 3. Strategic Messaging: “Capturing the essence of …”
  • 4. Target Audience(s) • Public(s) • Media • Relevant Organizations • Internal
  • 5. The stories we’re telling …
  • 6. The stories we’re telling …
  • 7. Earned media …
  • 8. Channel surfing …
  • 9. Channel surfing …
  • 10. What’s your definition?
  • 11. Chris@cooksonstephens.com Twitter.com/chriswilliamsprFacebook.com/chriswilliamsprLinkedIn.com/chriswilliamspr