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Snapchat

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Published in: Technology, News & Politics

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Transcript

  • 1. Snapchat EECS 441 Chris Whinfrey
  • 2. Products Mobile app
  • 3. Financials ● $485,000 in seed money from Lightspeed Venture Partners ● In June 2013, $60M from Institutional Venture Partners ● In November 2013 Google Offered $4B ● $0 in revenue to date
  • 4. History ● Started by Reggie Brown and Evan Spiegel April 2011 ● One billion photos shared, November 2012 ● Appointed board member Michael Lynton from Sony ● Turns down $4B from Google
  • 5. What’s Hot? ● Snapchat “story” ● Larger text ● Instagram style filters and “smart filters”
  • 6. Secret Sauce ● Sharing pictures that can’t be reshared or reviewed without your knowledge. ● Making picture sharing faster and simpler than SMS texts
  • 7. Interesting Story Spiegel and Murphy have worked on dozens of projects together and started the failed venture “Future Freshman” together.
  • 8. Competition ● Facebook Poke - Released to directly compete with snapchat and to scare snapchat into selling ● Instagram’s individual sharing feature - allows instagram users to send photos to each other directly ● Neither have anywhere near the daily usage of snapchat
  • 9. Plans to Make Money ● Advertisement - Could be annoying and cause the loss of users ● Virtual Goods - Hard to convince users that there is value in this kind of thing
  • 10. Prediction ● Snapchat will not generate enough revenue to live up to it’s $4B valuation ● They will continue to have high daily usage but will struggle to expand beyond the original idea