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The internal brand narrative needs villians as much as heroes.

by on May 23, 2012

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It's easy when you're writing the brand narrative to focus on looking for heroes inside. But don't forget what Hollywood knows: the bigger the villain, the bigger the hero.

It's easy when you're writing the brand narrative to focus on looking for heroes inside. But don't forget what Hollywood knows: the bigger the villain, the bigger the hero.

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The internal brand narrative needs villians as much as heroes. The internal brand narrative needs villians as much as heroes. Presentation Transcript