Social media is push and pull and that's why you need a verbal identity l
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Social media is push and pull and that's why you need a verbal identity l

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In this 1 minute presentation, Chris West, of www.verbalidentity.co.uk explains why he believes its essential that brands understand the conversations they're in, in Social Media. ...

In this 1 minute presentation, Chris West, of www.verbalidentity.co.uk explains why he believes its essential that brands understand the conversations they're in, in Social Media.
But shows why you still need Traditional Media.

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  • ON the journey to purchase, (Consider -> Evaluation), consumers start deleting brands from their initial set of considered brands,...but they also start adding in others, driven to consideration by recommendations of their peers on Social Media.

Social media is push and pull and that's why you need a verbal identity l Presentation Transcript

  • 1. It’s all about new media. And old media.
    Social Media just changed how a Consumer chooses a product and brand
  • 2. Web 1.0
    “Push” communications
  • 3.
  • 4. Web 2.0
    Push and Pull
  • 5. HBR: Dec 2010
  • 6. From now on, brands are in a conversation with consumers...
    ...whether they like it or not.
  • 7. But you need traditional media to get brands in the initial decision set!
    ...whether they like it or not.
  • 8. HBR: Dec 2010
  • 9. But not everyone is equally engaged with a brand.
  • 10. Different layers, different messages.
  • 11. Verbal Identity isn’t just the strategy behind the conversations you’re in.
  • 12. Verbal Identity isn’t just the strategy behind the conversations you’re in.
    It’s also the strategy behind the conversations your customers are in.
  • 13.
  • 14. Who’s Chris West anyway?
    20 years as an award-winning copywriter for top London agencies (including Saatchi & Saatchi, BBH, Leagas Delaney, and Mother) and his own firm (clients include Unilever, Selfridges, Harry Winston, Tourneau, EMAP, Myla, Christie’s).
    Now leading a UK consultancy specialising in giving brands a competitive Verbal Identity in Social Media at www.verbalidentity.co.uk