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Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
Social media is push and pull and that's why you need a verbal identity l
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Social media is push and pull and that's why you need a verbal identity l

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Transcript

  • 1. It’s all about new media. And old media.
    Social Media just changed how a Consumer chooses a product and brand
  • 2. Web 1.0
    “Push” communications
  • 3.
  • 4. Web 2.0
    Push and Pull
  • 5. HBR: Dec 2010
  • 6. HBR: Dec 2010
  • 7. From now on, brands are in a conversation with consumers...
    ...whether they like it or not.
  • 8. But not everyone is equally engaged with a brand.
  • 9. Different layers, different messages.
  • 10. Verbal Identity isn’t just the strategy behind the conversations you’re in.
  • 11. Verbal Identity isn’t just the strategy behind the conversations you’re in.
    It’s also the strategy behind the conversations your customers are in.

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