Social media is push and pull and that's why you need a verbal identity l

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Social media is push and pull and that's why you need a verbal identity l

  1. 1. It’s all about new media. And old media.<br />Social Media just changed how a Consumer chooses a product and brand<br />
  2. 2. Web 1.0 <br />“Push” communications<br />
  3. 3.
  4. 4. Web 2.0<br />Push and Pull <br />
  5. 5. HBR: Dec 2010<br />
  6. 6. HBR: Dec 2010<br />
  7. 7. From now on, brands are in a conversation with consumers...<br />...whether they like it or not.<br />
  8. 8. But not everyone is equally engaged with a brand. <br />
  9. 9. Different layers, different messages. <br />
  10. 10. Verbal Identity isn’t just the strategy behind the conversations you’re in. <br />
  11. 11. Verbal Identity isn’t just the strategy behind the conversations you’re in. <br />It’s also the strategy behind the conversations your customers are in. <br />

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