• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
203
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. It’s all about new media. And old media.
    Social Media just changed how a Consumer chooses a product and brand
  • 2. Web 1.0
    “Push” communications
  • 3.
  • 4. Web 2.0
    Push and Pull
  • 5. HBR: Dec 2010
  • 6. HBR: Dec 2010
  • 7. From now on, brands are in a conversation with consumers...
    ...whether they like it or not.
  • 8. But not everyone is equally engaged with a brand.
  • 9. Different layers, different messages.
  • 10. Verbal Identity isn’t just the strategy behind the conversations you’re in.
  • 11. Verbal Identity isn’t just the strategy behind the conversations you’re in.
    It’s also the strategy behind the conversations your customers are in.