8 News NOW Las Vegas Social Media

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  • 1. Social Media Strategies, Tactics & ToolsFriday, August 26, 11
  • 2. Why Social Media? “Ideas that spread through groups of people are far more powerful than ideas delivered at an individual level.” - Seth GodinFriday, August 26, 11
  • 3. Social Media Why Do People Use Social Media? Define Your Goals Develop a Strategy Building Relationships Marketing Your Social Media Presence Measuring Your SuccessFriday, August 26, 11
  • 4. Friday, August 26, 11
  • 5. WHY PEOPLE USE SOCIAL MEDIA (other than to connect with one another)Friday, August 26, 11
  • 6. Community SupportFriday, August 26, 11
  • 7. PassionFriday, August 26, 11
  • 8. Iconic Brand AffinityFriday, August 26, 11
  • 9. Research Products or ServicesFriday, August 26, 11
  • 10. Stay InformedFriday, August 26, 11
  • 11. To Be EntertainedFriday, August 26, 11
  • 12. To NetworkFriday, August 26, 11
  • 13. Set Goals What do you want to accomplish with Social Media?Friday, August 26, 11
  • 14. Example Goals Improve Customer Highlight Your Service Competitive Differentiators Generate Ideas for New Products Improve Loyalty Rally a Community of Increase Sales Shared InterestFriday, August 26, 11
  • 15. Friday, August 26, 11
  • 16. EXAMPLESFriday, August 26, 11
  • 17. Customer Service Does your organization have a strong customer service focus? Twitter, Facebook and other social websites can help you answer common questions, spot negative trends early, and provide transparent feedback.Friday, August 26, 11
  • 18. Customer Service Does your organization have a strong customer service focus? Twitter, Facebook and other social websites can help you answer common questions, spot negative trends early, and provide transparent feedback.Friday, August 26, 11
  • 19. Generate Product Ideas Use social media as a feedback channel to let your customers provide input on your product development. Starbucks has about 900k visitors per month, but 12 million fans on Facebook.Friday, August 26, 11
  • 20. Rally a Community Use Social Media to get a group of people engaged in something they care about. Put your product at the center of that cause. 8 News NOW’s Mission: - Inform - Connect - InspireFriday, August 26, 11
  • 21. Highlight Your Differentiators Facebook is an excellent platform to highlight what is different (better) about your company. Tap into community when your competitors business practices generate customer frustrationFriday, August 26, 11
  • 22. Highlight Your Differentiators Facebook is an excellent platform to highlight what is different (better) about your company. Tap into community when your competitors business practices generate customer frustrationFriday, August 26, 11
  • 23. Improve Loyalty Develop win/win programs with consumers that make it easy for them to benefit from your loyalty programs. “Some food retailers find that as much as 65% - 95% of their sales go to members of loyalty programs.” - Center for Retail Management at Northwestern UniversityFriday, August 26, 11
  • 24. Increase Sales An entire new dining category has been created thanks to social media: the rolling restaurant, location powered by Twitter.Friday, August 26, 11
  • 25. Building Connections How to Market Your Social Media PresenceFriday, August 26, 11
  • 26. Friday, August 26, 11
  • 27. MARKETINGFriday, August 26, 11
  • 28. Marketing Tactics Sweepstakes Quizzes Cross-Promotions User Submitted Content Voting CouponsFriday, August 26, 11
  • 29. Sweepstakes Social Media users love contests. Give stuff away and require they like your page to enter to win, and they’ll flock like geese. Duncan Donuts running a campaign asking users to “check-in” to their stores. People who check in are registered to win.Friday, August 26, 11
  • 30. Voting + UGC Engage users in a creative, fun campaign using a poll. Capriotti’s created “Vo-cap-u-lar-y”, fun made-up words describing how great their product is.Friday, August 26, 11
  • 31. Quizzes Another way to engage the user by making your content more interesting and interactive. Complete this sentence: “I relieve tension by smashing my Guacamole with____?" • A Williams-Sonoma avocado masher • A jackhammer • The bottom of my beer bottle • A sturdy fork, of course – there’s another option?Friday, August 26, 11
  • 32. UGC Combine user-generated video, voting and a sweepstakes to create a highly interactive and visually impactful and viral campaign. - Extra work required will require a extra big prize - Encourage people to share with and get their friends and family to like your page to voteFriday, August 26, 11
  • 33. Coupons Reward people you “like” like your business. Coupons with a larger than normal discount are a great way to attract followers.Friday, August 26, 11
  • 34. Friday, August 26, 11
  • 35. TOOLSFriday, August 26, 11
  • 36. Marketing Tools WooBox.com For only $29 per month, you can create sweepstakes, coupons, group deals and custom Facebook Tabs.Friday, August 26, 11
  • 37. Marketing Tools WildFireApp.com The choice of many larger brands, Wildfire is an official Facebook partner and features a complete Social Media Marketing Suite.Friday, August 26, 11
  • 38. Marketing / Management Tools HootSuite.com A tool that allows you to manage multiple social media accounts, schedule updates, and analyze your audience.Friday, August 26, 11
  • 39. Management Tools monitor.wildfireapp.com Benchmark your social media following vs. your competition. Works for both Facebook and Twitter and will email you weekly updates.Friday, August 26, 11
  • 40. Management Tools booshaka.com This website looks at the activity on your Facebook page and show you a list of your most active Fans … act on that data!!!!Friday, August 26, 11
  • 41. Friday, August 26, 11
  • 42. A FEW FINAL THOUGHTSFriday, August 26, 11
  • 43. Social Is Mobile More people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same according to a recent study from Ruder Finn.” (Source: Read Write Web, Feb 10)Friday, August 26, 11
  • 44. Mobile = LocationFriday, August 26, 11
  • 45. Don’t Ignore Your RatingFriday, August 26, 11
  • 46. Don’t Ignore Your RatingFriday, August 26, 11
  • 47. Keep Your Eye On ... Google Plus hit 25 millions users in one month making it the fastest growing website ever.Friday, August 26, 11
  • 48. chris way cway@8newsnow.com twitter.com/chrisway 234-567-9295 THE ENDFriday, August 26, 11