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Why Blog

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  • Transcript

    • 1. Why Blog? Christian vd Berge [email_address] www.trimm.nl 13-06-2007
    • 2. Top … reasons to blog Because you can Because everyone else is doing it Because MarketingProfs are recommending that CEOs should blog Because blogging is hot Blogito ergo sum
    • 3. Blogging to blog
    • 4. Conversation
    • 5.  
    • 6.  
    • 7. What are you doing?
    • 8.  
    • 9.  
    • 10. Do you recommend us?
    • 11. Power of the individual
    • 12.  
    • 13.  
    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18. It’s not just blogs!
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23. Join the conversation
    • 24. Listen
    • 25. React
    • 26. Goal?
    • 27. Marketing
    • 28. Customer Insight
    • 29. Brand Engagement
    • 30. Knowledge sharing
    • 31. Humanize
    • 32. Company Customers Communication Guidelines Communication Rules Legal restrictions Contact Center Service desk Support Group Sales
    • 33. Company Customers
    • 34. Search Engine Optimization
    • 35. Don’t Blog if...
    • 36. Fear
    • 37. it doesn’t fit you’re corporate culture
    • 38. you don’t want to invest time and energy
    • 39. you don’t have the intention to do it right
    • 40. Conclusion
    • 41. Examples
      • http://fastlane.gmblogs.com/
      • http:// channel9.msdn.com
      • http://www.seomoz.org
      • http://www.mattcutts.com
    • 42. Learn more!

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