Creative Blogging

Chris Unitt
Meshed Media
chris@meshedmedia.com
@chrisunitt

Morning - Social
media and poetry
Afternoon - How to
be popular

Before we start...

No tech

No magic bullet

Revolutionary

Just some
ideas

Putting poetry on a
blog is boring

The least you can do

Blogs are like paper

Questions Questions
Why?
Who?
How?
What?

Why?
What’s in it for you?

Who?

How?
Oh, go on then

What?
diaries, documenting,
practice areas, feedback,
multimedia, games, info
resources, networking, video
blogs, photo blogs,
inspiration, themes, hubs for
other online activity,
engaging others and self-
promotion

The least you can do

Practice area

Document the process

Document the process

Create a world

Inspiration

Games

Video blogging

Audioboo

How do you fit in?

Lunch

Don’t be Susan Boyle

Be Dr Dre

Sneak attack

Basic principles
• Listen
• Be useful
• Be honest and authentic
• Give credit
All adds up to social equity

Finding an audience

Reaching out
• Links
• Trackbacks
• Comments
Easily the most important things I’ll cover today

How Google works

Search Engine
Optimisation
• On-site - a properly structured website,
regular content, titles, tags
• Off-site - inbound links, anchor text is
important
But most importantly...

The #1 Rule

Stalk yourself
• Statistics - Google Analytics & Feedburner
• Vanity Searches - Google Alerts,Yahoo Alerts
and the Social Media Firehose

Bits and bobs
• Guest posts
• Blogrolls
• Directories - Technorati, Brit Blogs
• Listings sites - Upcoming, Zvents, etc
• Paid advertising

Credits
http://www.flickr.com/photos/nostri-imago/3461159301/
http://www.flickr.com/photos/lloydm/391392106/
http://www.flickr.com/photos/debaird/466323388/
http://www.flickr.com/photos/superbomba/2288271254/
http://www.flickr.com/photos/kommerij/3439777914/
http://www.flickr.com/photos/randomecho/317694134
http://www.flickr.com/photos/grapplica/3421269615/
http://www.flickr.com/photos/erinwilliamson/3462594459/
http://www.flickr.com/photos/takkaria/2520731995/

Thanks!
Chris Unitt
chris@meshedmedia.com
twitter.com/chrisunitt