Post:

<div>
                    <span style="font-size:14px;">The Who, What, When, Where, Why and How of Cross-Media</span><br/>
                    From: <a href="http://www.slideshare.net/christydena/">christydena</a>, 2 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_528944"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/christydena/the-who-what-when-where-why-and-how-of-crossmedia?type=powerpoint" title="The Who, What, When, Where, Why and How of Cross-Media">The Who, What, When, Where, Why and How of Cross-Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=denacrossmediafinal2-1217066563887762-9&stripped_title=the-who-what-when-where-why-and-how-of-crossmedia" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=denacrossmediafinal2-1217066563887762-9&stripped_title=the-who-what-when-where-why-and-how-of-crossmedia" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/christydena/the-who-what-when-where-why-and-how-of-crossmedia?type=powerpoint" title="View The Who, What, When, Where, Why and How of Cross-Media on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/distribution">distribution</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/game">game</a>)</div></div><br /><br />
                    A special presentation by Christy Dena for DIYDays: the conference part of the film distribution and discovery festival From Here to Awesome: http://www.DIYDays.com. (BTW: the fonts were not as originally designed -- slideshare reverts fonts it doesn't recognise.)<br /><br />
                    <a href="http://www.slideshare.net/christydena/the-who-what-when-where-why-and-how-of-crossmedia">SlideShare Link</a>
                </div>

All Comments(3)
Comments
Notes on Slide 1

« Prev Next »

All comments

Add a comment on Slide 1

Favorites & Groups

Showing 1-50 of 4 (more)

The Who, What, When, Where, Why and How of Cross-Media

From christydena, 2 months ago

A special presentation by Christy Dena for DIYDays: the conference more

1589 views | 3 comments | 4 favorites | 13 embeds (Stats)

Favorite

+ Group / Event

Download not available

Groups / Events

Embed
options

Marketing Strategy
52644 views

Marketing Management
50835 views

What's Next In Marketing & Advertising
79960 views

Word Of Mouth Marketing Techniques WOMM
62056 views

The Shift In Digital Marketing
1412 views

Mobile Marketing
39541 views

Marketing Innovation
31102 views

The BIG Idea
18057 views

More Info

This slideshow is Public

Total Views: 1589
on Slideshare: 1193
from embeds: 396

Most viewed embeds (Top 5):

128 views: http://unapezi.ro

92 views: http://www.universecr...

89 views: http://workbookprojec...

43 views: http://diydays.com

28 views: http://www.christyden...

Flag as inappropriate

Slideshow transcript

Slide 1:T Who, What, when, Where, he why and How of Cross-Media A special presentation by Christy Dena for www.DIYDays.com July 2008

Slide 2:I had planned a really interesting and clever video presentation for you…

Slide 3:…but the technology gremlins have pinned me down, and are now cackling in my ear…

Slide 4:…so, you have this silent, conversational text instead 

Slide 5:…let’s start then:

Slide 6: What is cross-media?

Slide 7:…you may know ‘cross-media’ from terms such as transmedia storytelling, synergistic storytelling, multi-platform storytelling, alternate reality games, pervasive games, networked narrative environments…

Slide 8:…and a few others…

Slide 9: 360 Content

Slideshare.net (beta)