The Who, What, When, Where, Why and How of Cross-Media
From christydena, 2 months ago
A special presentation by Christy Dena for DIYDays: the conference more
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Slideshow transcript
Slide 1:T Who, What, when, Where, he why and How of Cross-Media A special presentation by Christy Dena for www.DIYDays.com July 2008
Slide 2:I had planned a really interesting and clever video presentation for you…
Slide 3:…but the technology gremlins have pinned me down, and are now cackling in my ear…
Slide 4:…so, you have this silent, conversational text instead
Slide 5:…let’s start then:
Slide 6: What is cross-media?
Slide 7:…you may know ‘cross-media’ from terms such as transmedia storytelling, synergistic storytelling, multi-platform storytelling, alternate reality games, pervasive games, networked narrative environments…
Slide 8:…and a few others…
Slide 9: 360 Content


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