Steve Peters @ Transmedia Victoria

Steve Peters
Twitter: @vpisteve
Experience Designer:
The Next-Generation Film Director?

Who is this guy??

Alternate Reality Entertainment:
Transmedia Entertainment:
Overlayof the entertainment space onto the real world.
Interacts with you through your phone and email, your browser and the street where you live.
Not limited to just movie screens, television sets or game consoles.

Alternate Reality Entertainment:
BEFORE: You went to the story.
NOW: The story comes to you.

Core Development Team
Writer(s)
Experience Designer(s)
Producer(s)
Graphic Artists
IT/Programmers
QA Testers

Core Development Team
Writer
Experience
Designer
Producer

Film
Director
Experience
Designer

Experience Designer
Film Director
Work closely with writer to determine how the story gets told

Experience Designer
Film Director
Turn the script into a sequence of shots
Turn the story into a series of story points (scenes)

Experience Designer
Film Director
Decide camera angles, lens effects, etc.
Decide delivery platforms (audio, video, email, phone, etc.)

Anatomy of a Transmedia Scene
Document
Video
Audio

Experience Designer
Film Director
Develop storyboards
Develop flowcharts, design documents

Experience Designer
Film Director
Develop storyboards
Develop flowcharts, design documents
Oversees asset creation, execution, etc.
Oversees art design, post-production, etc.

Two General Types
Of Experiences
Long-form, real-time, community-based (ARG)
Short-form, replayable, single-player (RIDE)

Two General Types
Of Timelines
Leading Up to an Event
14 months
ARG
Premiere
6-8 weeks
ARG or RIDE

Two General Types
Of Timelines
Leading Up to an Event
Woven into the story
Content
Content
Ep. 1
Ep. 2
Ep. 3
Serialized content tells the story of what’s happening between episodes in “real time.”

Where We Are
Technology and form haven’t settled in yet
11 years
10 years
1894
1905
1915

Where We Are
Technology and form haven’t settled in yet
Today
??
Technology
??
Form
“First” ARG
2001

Transmedia:
How the future will tell stories

QUESTIONS

Thank you!
Steve Peters steve@fourthwallstudios.com
Twitter: @vpisteve

http://transmediavictoria.net.au	231
http://yetanotherstrugglingwriter.blogspot.com	42
http://paper.li	38
http://transmediastoryteller.com	8
http://zzizzlmedia.com	2
http://feeds.feedburner.com	2
http://yetanotherstrugglingwriter.blogspot.com.au	2
http://twitter.com	1
http://yetanotherstrugglingwriter.blogspot.ca	1

Steve Peters @ Transmedia Victoria

by Christy Dena on Feb 01, 2011

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Steve Peters @ Transmedia Victoria — Presentation Transcript