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Steve Peters @ Transmedia Victoria

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"Experience Designer: The Next-Generation Film Director?" was presented at www.TransmediaVictoria.net.au, Jan 27th 2011

"Experience Designer: The Next-Generation Film Director?" was presented at www.TransmediaVictoria.net.au, Jan 27th 2011

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  • So, I’m going to tell you why I think that Experience Designers are the next-gen film directors, but before I do that, let’s look at my definition of things…
  • So let’s take a quick look at the process. You want to make an ARG or Transmedia Entertainment Experience…
  • Much like a film’s top 3 are the Writer/Producer/Director, an ARE’s are Writer/Producer/Experience Designer
  • Let’s take a look at just some of the delivery platforms available…
  • A single scene can also be distributed among different platforms to great effect.
  • Ride is sharable, replayable. ARG is like a rock concert. A shared communal real-time experience
  • My dream is for there to be an iTunes for transmedia experiences, where you download a package, hit play and things start happening.
  • Transcript

    • 1. Steve Peters
      Twitter: @vpisteve
      Experience Designer:
      The Next-Generation Film Director?
    • 2. Who is this guy??
    • 3. Who is this guy??
    • 4. Who is this guy??
    • 5. Alternate Reality Entertainment:
      Transmedia Entertainment:
      • Overlayof the entertainment space onto the real world.
      • 6. Interacts with you through your phone and email, your browser and the street where you live.
      • 7. Not limited to just movie screens, television sets or game consoles.
    • Alternate Reality Entertainment:
      • BEFORE: You went to the story.
      • 8. NOW: The story comes to you.
    • Core Development Team
    • Core Development Team
      Writer
      Experience
      Designer
      Producer
    • 14. Film
      Director
      Experience
      Designer
    • 15. Experience Designer
      Film Director
      • Work closely with writer to determine how the story gets told
      • 16. Work closely with writer to determine how the story gets told
    • Experience Designer
      Film Director
      • Work closely with writer to determine how the story gets told
      • 17. Work closely with writer to determine how the story gets told
      • 18. Turn the script into a sequence of shots
      • 19. Turn the story into a series of story points (scenes)
    • Experience Designer
      Film Director
      • Work closely with writer to determine how the story gets told
      • 20. Work closely with writer to determine how the story gets told
      • 21. Turn the script into a sequence of shots
      • 22. Turn the story into a series of story points (scenes)
      • 23. Decide camera angles, lens effects, etc.
      • 24. Decide delivery platforms (audio, video, email, phone, etc.)
    • 25. Anatomy of a Transmedia Scene
      Document
      Video
      Audio
    • 26. Experience Designer
      Film Director
      • Work closely with writer to determine how the story gets told
      • 27. Work closely with writer to determine how the story gets told
      • 28. Turn the script into a sequence of shots
      • 29. Turn the story into a series of story points (scenes)
      • 30. Decide camera angles, lens effects, etc.
      • 31. Decide delivery platforms (audio, video, email, phone, etc.)
      • 32. Develop storyboards
      • 33. Develop flowcharts, design documents
    • 34.
    • 35.
    • 36. Experience Designer
      Film Director
      • Work closely with writer to determine how the story gets told
      • 37. Work closely with writer to determine how the story gets told
      • 38. Turn the script into a sequence of shots
      • 39. Turn the story into a series of story points (scenes)
      • 40. Decide camera angles, lens effects, etc.
      • 41. Decide delivery platforms (audio, video, email, phone, etc.)
      • 42. Develop storyboards
      • 43. Develop flowcharts, design documents
      • 44. Oversees asset creation, execution, etc.
      • 45. Oversees art design, post-production, etc.
    • Two General Types
      Of Experiences
      • Long-form, real-time, community-based (ARG)
      • 46. Short-form, replayable, single-player (RIDE)
    • Two General Types
      Of Timelines
      • Leading Up to an Event
      14 months
      ARG
      Premiere
      6-8 weeks
      ARG or RIDE
    • 47. Two General Types
      Of Timelines
      • Leading Up to an Event
      • 48. Woven into the story
      Content
      Content
      Ep. 1
      Ep. 2
      Ep. 3
      • Serialized content tells the story of what’s happening between episodes in “real time.”
    • Where We Are
      • Technology and form haven’t settled in yet
      11 years
      10 years
      1894
      1905
      1915
    • 49. Where We Are
      • Technology and form haven’t settled in yet
      Today
      ??
      Technology
      ??
      Form
      “First” ARG
      2001
    • 50. Transmedia:
      How the future will tell stories
    • 51. QUESTIONS
    • 52. Thank you!
      Steve Peters steve@fourthwallstudios.com
      Twitter: @vpisteve

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