Steve Peters @ Transmedia Victoria

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"Experience Designer: The Next-Generation Film Director?" was presented at www.TransmediaVictoria.net.au, Jan 27th 2011

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  • So, I’m going to tell you why I think that Experience Designers are the next-gen film directors, but before I do that, let’s look at my definition of things…
  • So let’s take a quick look at the process. You want to make an ARG or Transmedia Entertainment Experience…
  • Much like a film’s top 3 are the Writer/Producer/Director, an ARE’s are Writer/Producer/Experience Designer
  • Let’s take a look at just some of the delivery platforms available…
  • A single scene can also be distributed among different platforms to great effect.
  • Ride is sharable, replayable. ARG is like a rock concert. A shared communal real-time experience
  • My dream is for there to be an iTunes for transmedia experiences, where you download a package, hit play and things start happening.
  • Steve Peters @ Transmedia Victoria

    1. 1. Steve Peters<br />Twitter: @vpisteve<br />Experience Designer:<br />The Next-Generation Film Director?<br />
    2. 2. Who is this guy??<br />
    3. 3. Who is this guy??<br />
    4. 4. Who is this guy??<br />
    5. 5. Alternate Reality Entertainment:<br />Transmedia Entertainment:<br /><ul><li>Overlayof the entertainment space onto the real world.
    6. 6. Interacts with you through your phone and email, your browser and the street where you live.
    7. 7. Not limited to just movie screens, television sets or game consoles.</li></li></ul><li>Alternate Reality Entertainment:<br /><ul><li>BEFORE: You went to the story.
    8. 8. NOW: The story comes to you.</li></li></ul><li>Core Development Team<br /><ul><li>Writer(s)
    9. 9. Experience Designer(s)
    10. 10. Producer(s)
    11. 11. Graphic Artists
    12. 12. IT/Programmers
    13. 13. QA Testers</li></li></ul><li>Core Development Team<br />Writer<br />Experience<br />Designer<br />Producer<br />
    14. 14. Film<br />Director<br />Experience<br />Designer<br />
    15. 15. Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
    16. 16. Work closely with writer to determine how the story gets told</li></li></ul><li>Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
    17. 17. Work closely with writer to determine how the story gets told
    18. 18. Turn the script into a sequence of shots
    19. 19. Turn the story into a series of story points (scenes)</li></li></ul><li>Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
    20. 20. Work closely with writer to determine how the story gets told
    21. 21. Turn the script into a sequence of shots
    22. 22. Turn the story into a series of story points (scenes)
    23. 23. Decide camera angles, lens effects, etc.
    24. 24. Decide delivery platforms (audio, video, email, phone, etc.)</li></li></ul><li>
    25. 25. Anatomy of a Transmedia Scene<br />Document<br />Video<br />Audio<br />
    26. 26. Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
    27. 27. Work closely with writer to determine how the story gets told
    28. 28. Turn the script into a sequence of shots
    29. 29. Turn the story into a series of story points (scenes)
    30. 30. Decide camera angles, lens effects, etc.
    31. 31. Decide delivery platforms (audio, video, email, phone, etc.)
    32. 32. Develop storyboards
    33. 33. Develop flowcharts, design documents</li></li></ul><li>
    34. 34.
    35. 35.
    36. 36. Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
    37. 37. Work closely with writer to determine how the story gets told
    38. 38. Turn the script into a sequence of shots
    39. 39. Turn the story into a series of story points (scenes)
    40. 40. Decide camera angles, lens effects, etc.
    41. 41. Decide delivery platforms (audio, video, email, phone, etc.)
    42. 42. Develop storyboards
    43. 43. Develop flowcharts, design documents
    44. 44. Oversees asset creation, execution, etc.
    45. 45. Oversees art design, post-production, etc.</li></li></ul><li>Two General Types<br />Of Experiences<br /><ul><li> Long-form, real-time, community-based (ARG)
    46. 46. Short-form, replayable, single-player (RIDE)</li></li></ul><li>Two General Types<br />Of Timelines<br /><ul><li> Leading Up to an Event</li></ul>14 months<br />ARG<br />Premiere<br />6-8 weeks<br />ARG or RIDE<br />
    47. 47. Two General Types<br />Of Timelines<br /><ul><li> Leading Up to an Event
    48. 48. Woven into the story</li></ul>Content<br />Content<br />Ep. 1<br />Ep. 2<br />Ep. 3<br /><ul><li> Serialized content tells the story of what’s happening between episodes in “real time.”</li></li></ul><li>Where We Are<br /><ul><li> Technology and form haven’t settled in yet</li></ul>11 years<br />10 years<br />1894 <br />1905<br />1915<br />
    49. 49. Where We Are<br /><ul><li> Technology and form haven’t settled in yet</li></ul>Today<br />??<br />Technology<br />??<br />Form<br />“First” ARG<br />2001<br />
    50. 50. Transmedia: <br />How the future will tell stories<br />
    51. 51. QUESTIONS<br />
    52. 52. Thank you!<br />Steve Peters steve@fourthwallstudios.com<br />Twitter: @vpisteve<br />

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