Cross-Media and Animation

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A presentation given at the Cross-Media and Animation panel, Cartoons on the Bay, 17th April 2010. See www.cartoonsbay.com.

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Cross-Media and Animation

  1. 1. Cross-Media and Animation: What has Changed? A Special Presentation for Cartoons on the Bay , Italy (www.cartoonsbay.com) 17 th April, 2010 by Christy Dena Director, Universe Creation 101
  2. 2. What Has Changed? <ul><li>People involved </li></ul><ul><li>Production processes </li></ul><ul><li>In-house & specialist creation </li></ul><ul><li>Shared assets </li></ul><ul><li>Quality continuity management </li></ul><ul><li>Universal not hierarchical design standard </li></ul><ul><li>Across media incubation </li></ul><ul><li>New skills </li></ul>
  3. 3. ‘ Cross-Media Production Process Comparison’ Chart, Crossover Nordic Conceived by Crossover Nordic Team, chart visualization by Daniel (DaPonte, 2008)
  4. 4. Cross/Transmedia Companies <ul><li>“ The Stupid Fun Club is an entertainment development studio. The ideas developed here can be manifested in video games, online environments, storytelling media and fine home care products.” </li></ul>
  5. 5. Nov 2007 Oct 2009 Nov 2009 Shared Assets = visual continuity
  6. 7. “ Taking something like Brothers in Arms and making it into a historically accurate documentary, is awesome. We made two hour and a half shows in three and a half months, with gameplay and cinematics together. We took these games and made them into a property in line with the main message.” Gregg Backer, President Foglight Entertainment, Hollywood and Games Summit [ G ]
  7. 8. <ul><li>“ human bible” (Caldwell, 2008, 16) </li></ul><ul><li>“ walking bible” (Espenson, 2008) </li></ul><ul><li>… and… </li></ul><ul><li>World/Universe Guide </li></ul>
  8. 11. Transmedia Concepts <ul><li>Setting – </li></ul><ul><ul><li>can it be depicted in both games & narratives? (medium constraints) </li></ul></ul><ul><ul><li>Is it a place where players would want to spend forty, sixty, or hundreds of hours in? </li></ul></ul><ul><ul><li>Is it vast enough to be explored? </li></ul></ul>
  9. 12. Transmedia Concepts <ul><li>Characters & Character Classes </li></ul><ul><ul><li>Can the characters be watched & played? </li></ul></ul><ul><ul><li>Are they scalable? </li></ul></ul>
  10. 13. Transmedia Concepts <ul><li>Events & Problems </li></ul><ul><ul><li>Enigma = something that can be thought about in the passive experience and enacted in the player experience </li></ul></ul>
  11. 14. Visualisation
  12. 16. Liquid Comics (Virgin) “…uses the medium of graphic novel publishing to develop properties for theatrical live-action films, animation and video games”
  13. 17. <ul><li>A quick note about 2D & 3D and audience behavior… </li></ul>
  14. 18. <ul><li>Scary Girl </li></ul>
  15. 19. Gorillaz ‘Dirty Harry’
  16. 20. Thank you! Christy Dena, UniverseCreation101.com

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