This document provides tips and best practices for email marketing in 2010, including the benefits of email, formatting recommendations, design guidelines, writing tips, and trends in the industry. Key recommendations are to identify the sender, write clear subject lines, make images optional, use plain text for basic emails, follow HTML best practices, test across multiple email clients, and focus on personalization, relevance, and calls to action. Resources for email service providers and standards are also included.

1. Email marketing and communications tips and trends 2010

10. Set the table Using HTML tables is the only way to achieve a layout that will render consistently across different mail clients Percents: Set table width to 98% or smaller – some mail clients need 1% padding on each side. Pixels: Standard pixels wide is between 400 – 600 px Can purchase tested HTML email templates and customize to your preferences, or build an html page from scratch