Business Exchange at SIIA NetGain 2009
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Business Exchange at SIIA NetGain 2009

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A short 5 minutes introduction to BusinessWeek's Business Exchange (@BWBX), a social media site for business professionals. This presentation is prepared for and presented at the SIIA NetGain 2009 ...

A short 5 minutes introduction to BusinessWeek's Business Exchange (@BWBX), a social media site for business professionals. This presentation is prepared for and presented at the SIIA NetGain 2009 conference in San Francisco on May 5, 2009.

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  • 1. Social Media for Business Professionals Christopher Tse Senior Director of Innovation BusinessWeek Digital May 5, 2009
  • 2. Media Landscape Radio SMS Internet Billboards Email Podcasts Gaming Groups TV Magazines Video Instant Messaging Mobile Blogs Media On Demand Newspapers
  • 3. Plus Social Media Online Billboards Email Gaming TV Magazines YouTube Instant Messaging Mobile Blogs Media On Demand Newspapers Radio Professional networking Twitter Mobile Search Social Graph
  • 4. BX is Topical and Social ? ? ? ? ? ? ? ? ? ? ? ?
  • 5. BX is Topical and Social Bring in Real People ? ? ? ? ? ? ? ? ? ? ? ? Focus on Business “ Topical” “ Social”
  • 6. Access articles from 1000s of sources on any business topic
  • 7. Identify stories and posts have been most useful to other users
  • 8. Save items for future reference and to signal their importance
  • 9. Add articles you’ve read or written for other users to access Google Books Settlement under Scrutiny by Justice Department Example: … share your reaction on BX and
  • 10. Build a network of like-minded business professionals
  • 11. Promote your personal brand through your BX profile
  • 12. Business Exchange Facts Data as of April 2009 1400+ topics created since launch in September 2008 30% month-over- month page view growth 5,000+ active content contributors, i.e. our “1%” Winner of minOnline’s Best of the Web Award for Best New Consumer Site of 2009
  • 13. Join now. It’s free! Christopher Tse Senior Director of Innovation, BusinessWeek Digital Email: [email_address] Twitter: @bwbx and @christse BX Profile: http://bx.businessweek.com/profile/christopher-tse/ctse359/ bx.businessweek.com Rev 7 – 4/30/2009 users can link their profiles