Social Media for Business Professionals Christopher Tse Senior Director of Innovation BusinessWeek Digital May 5, 2009

Media Landscape Radio SMS Internet Billboards Email Podcasts Gaming Groups TV Magazines Video Instant Messaging Mobile Blogs Media On Demand Newspapers

Plus Social Media Online Billboards Email Gaming TV Magazines YouTube Instant Messaging Mobile Blogs Media On Demand Newspapers Radio Professional networking Twitter Mobile Search Social Graph

BX is Topical and Social ? ? ? ? ? ? ? ? ? ? ? ?

BX is Topical and Social Bring in Real People ? ? ? ? ? ? ? ? ? ? ? ? Focus on Business “ Topical” “ Social”

Access articles from 1000s of sources on any business topic

Identify stories and posts have been most useful to other users

Save items for future reference and to signal their importance

Add articles you’ve read or written for other users to access Google Books Settlement under Scrutiny by Justice Department Example: … share your reaction on BX and

Build a network of like-minded business professionals

Promote your personal brand through your BX profile

Business Exchange Facts Data as of April 2009 1400+ topics created since launch in September 2008 30% month-over- month page view growth 5,000+ active content contributors, i.e. our “1%” Winner of minOnline’s Best of the Web Award for Best New Consumer Site of 2009

Join now. It’s free! Christopher Tse Senior Director of Innovation, BusinessWeek Digital Email: [email_address] Twitter: @bwbx and @christse BX Profile: http://bx.businessweek.com/profile/christopher-tse/ctse359/ bx.businessweek.com Rev 7 – 4/30/2009 users can link their profiles