Social Media - September 2013

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Guidelines on how a business should approach Social Media.

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Social Media - September 2013

  1. 1. Why Social Media?
  2. 2. Traditional Advertisement
  3. 3. Traditional Advertisement
  4. 4. Benefits of social media marketing
  5. 5. Social Media
  6. 6. Facebook Cyprus:  586,840 Facebook users in Cyprus http://www.socialbakers.com/
  7. 7. Facebook Cyprus:  32% 25-34  28% 18-24  15% 35-44 75% is between the ages of 18-44
  8. 8. Facebook Cyprus:  55% male  45% female
  9. 9. Facebook Cyprus: TOP 5
  10. 10. Facebook: Areas to focus on No1. No2.
  11. 11. No3. Facebook: Areas to focus on
  12. 12. No3. Facebook: Areas to focus on
  13. 13. No4. Facebook: Areas to focus on
  14. 14. Ideas what to share on Facebook! Its all about engagement
  15. 15. Facebook: Why people engage
  16. 16. Facebook tips! • Find out WHEN to Post: • What is the most effective day of the week to post content? (weekends? Mornings?-what seems to work for you?) • How Often? • How often to update? (daily, 1xweek)? • Post 1 or 2 posts /day is plenty • Find out WHAT to Post : – Post content that is Relevant; Interesting & Acceptable – Always respond to comments – Give tips advice that is useful to your customers (giving back)
  17. 17. Facebook tips! • Increase Engagement by using: – Links; Photos & Videos – Competitions • Facebook Ads – Work if you have something valuable to offer – Landing page is important (call for action) – Share your Facebook URL from webpage – Integrate your Facebook with your web page
  18. 18. 14 ways to boost visibility & inspire viral sharing on Facebook
  19. 19. Facebook Page Insights • Analytics: gives metrics about user engagement. • Accessible from Admin panel on the FB Page Remember need > 30Likes
  20. 20. Facebook Help Pages • Facebook has created a Help Center which is designed to answer FAQs and give a step-by- step guide on how to build a business FB Page. • www.facebook.com/help/pages
  21. 21. Think of twitter as the sms of internet! Only 140 characters! 111111111111111111111111111111111111111111 111111111111111111111111111111111111111111 111111111111111111111111111111111111111111 111111111111111111111111111111111111111111
  22. 22. Twitter- CNN reporter Richard Quest No1. TWEET No2. Follow No3. Followers Great for searching content!
  23. 23. Twitter Tips
  24. 24. Twitter Tips
  25. 25. When Twitting Remember to: • Be Approachable (be you) • Be Helpful • Link twitter with facebook & blog • Get mobile reply on real time • Promote it everywhere “I've joined Twitter (follow me @cosine)” • Stay active on a subject
  26. 26. LinkedIn Estimated Registered Users: 190 Million (Setp 2012) • Virtual Trade Show 24/7 – Your CV on the internet – Business Growth Tool!
  27. 27. Professional photo Create a Strong Headline Claim Your Name: Customize Your Public Profile URL Set-up your Profile
  28. 28. Engage with groups Join Groups
  29. 29. Job Search
  30. 30. Company Profile
  31. 31. YouTube
  32. 32. Easy to share YouTube Facebook, twitter or send via email the url
  33. 33. How does it work?
  34. 34. slideshare
  35. 35. SlideShare.com • Upload PowerPoint, OpenOffice & Keynote files • Uploads PDFs, MSOffice, iWorks docs • Share publicly with millions of viewers • Share privately with colleagues and clients • Download presentations • Reuse/Remix ideas or assets for research or business purposes • Find people with interesting content and grow your professional network
  36. 36. Before moving forward decide why you want to use social media What is your plan? –Build Better relationships? –Raise awareness about your cause? –Increase website traffic? –Build up your base? –Inspire people to action? –Increase donations?
  37. 37. STRATEGY Vision: Main Purpose 1 sentence “the 1 sentence say on the elevator” Objectives •No more than 5 •Smart •Measurable Tactics: How to do it details Strategy •Product •Place •Promotion •Price Simple 2 pager 80:20 rule Control Measure

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