The Future of Advertising in 2010- (it's all about real time)
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The Future of Advertising in 2010- (it's all about real time)

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This is the deck I used during my AMA Atlanta presentation regarding the future of advertising in 2010 on 2/3/10

This is the deck I used during my AMA Atlanta presentation regarding the future of advertising in 2010 on 2/3/10

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The Future of Advertising in 2010- (it's all about real time) The Future of Advertising in 2010- (it's all about real time) Presentation Transcript

  • It’s a revolution out there (Placeholder for video: use Youtube Search: Social Media Revolution) Presentation by: Thursday, February 4, 2010
  • I apologize for the old stats... Presentation by: Thursday, February 4, 2010
  • Real time. The future of Metrics. Mobile. advertising and.... I HAVE NO IDEA Presentation by: Thursday, February 4, 2010
  • It’s moving too fast... Presentation by: Thursday, February 4, 2010
  • How many of you watched? Presentation by: Thursday, February 4, 2010
  • LOST? .....take a deep breath Presentation by: Thursday, February 4, 2010
  • Old paradigm: PAY to PLAY. New paradigm: PLAY to PLAY. -Bogusky Presentation by: Thursday, February 4, 2010
  • It’s about creating experiences worth talking about Presentation by: Thursday, February 4, 2010
  • Coke: The Happiness Machine (Placeholder for video: use Youtube Search: coke happiness machine) Presentation by: Thursday, February 4, 2010
  • It’s the art of un advertising Presentation by: Thursday, February 4, 2010
  • THE NEW = ADVOCACY ROI Presentation by: Thursday, February 4, 2010
  • friendsourcing > google Presentation by: Thursday, February 4, 2010
  • 2.5Billion Photos Uploaded Monthly 3.5MM 35MM Events Created Monthly Update Status Daily :55 700K Time Spent Per-Day Businesses with FB Page 140 70% Avg. Friends Per-User Use Apps Each Month 350 Million Active Users Presentation by: Thursday, February 4, 2010
  • My new headquarters Presentation by: Thursday, February 4, 2010
  • “Facebook is the new micro-site for brands.” -David Rollo Presentation by: Thursday, February 4, 2010
  • Identify + Amplify Content that Resonates Develop a post (content) strategy - News. Videos. ?’s. Events. Music... Measure everything. Presentation by: Thursday, February 4, 2010
  • = What happened = RIGHT NOW Presentation by: Thursday, February 4, 2010
  • REAL TIME Reviews Brand Love Brand Hate Video Posts News... Presentation by: Thursday, February 4, 2010
  • google real-time search (Placeholder for video: use Youtube Search: real time google search) Presentation by: Thursday, February 4, 2010
  • 23.5MM Est. Monthly Users 300 40% Avg. Followers Social Media Leads* 170 44% Avg. Following Ages 18- 34 44% 420 Follow Brands for Deals Avg. Total Updates Twitter has entered pop culture. It’s been the web buzzword of the year. Everyone from NFL players to rock stars are tweeting. Presentation by: Thursday, February 4, 2010
  • Twitter is a customer service platform 1st ...and an advertising platform 2nd Presentation by: Thursday, February 4, 2010
  • 80% of people update Twitter from cell phones = REAL TIME Presentation by: Thursday, February 4, 2010
  • But online remains VIRTUAL.... Presentation by: Thursday, February 4, 2010
  • Location based applications Foursquare = virtual experiences + in-person Drives in-store visits with deals/specials Creates loyalty, i.e, mayorships Activates W.O.M. Provides useful analytics Easy to use and free Presentation by: Thursday, February 4, 2010
  • IN CLOSING... THINK LONG TERM GIVE UP CONTROL EXPERIMENT Follow me on Twitter: @christuff Follow my unborn on Twitter: @Baby_Tuff (about to be youngest post ever) Presentation by: Thursday, February 4, 2010