The Future of Advertising in 2010- (it's all about real time)

It’s a revolution out there (Placeholder for video: use Youtube Search: Social Media Revolution) Presentation by: Thursday, February 4, 2010

I apologize for the old stats... Presentation by: Thursday, February 4, 2010

Real time. The future of Metrics. Mobile. advertising and.... I HAVE NO IDEA Presentation by: Thursday, February 4, 2010

It’s moving too fast... Presentation by: Thursday, February 4, 2010

How many of you watched? Presentation by: Thursday, February 4, 2010

LOST? .....take a deep breath Presentation by: Thursday, February 4, 2010

Old paradigm: PAY to PLAY. New paradigm: PLAY to PLAY. -Bogusky Presentation by: Thursday, February 4, 2010

It’s about creating experiences worth talking about Presentation by: Thursday, February 4, 2010

Coke: The Happiness Machine (Placeholder for video: use Youtube Search: coke happiness machine) Presentation by: Thursday, February 4, 2010

It’s the art of un advertising Presentation by: Thursday, February 4, 2010

THE NEW = ADVOCACY ROI Presentation by: Thursday, February 4, 2010

friendsourcing > google Presentation by: Thursday, February 4, 2010

2.5Billion Photos Uploaded Monthly 3.5MM 35MM Events Created Monthly Update Status Daily :55 700K Time Spent Per-Day Businesses with FB Page 140 70% Avg. Friends Per-User Use Apps Each Month 350 Million Active Users Presentation by: Thursday, February 4, 2010

My new headquarters Presentation by: Thursday, February 4, 2010

“Facebook is the new micro-site for brands.” -David Rollo Presentation by: Thursday, February 4, 2010

Identify + Amplify Content that Resonates Develop a post (content) strategy - News. Videos. ?’s. Events. Music... Measure everything. Presentation by: Thursday, February 4, 2010

= What happened = RIGHT NOW Presentation by: Thursday, February 4, 2010

REAL TIME Reviews Brand Love Brand Hate Video Posts News... Presentation by: Thursday, February 4, 2010

google real-time search (Placeholder for video: use Youtube Search: real time google search) Presentation by: Thursday, February 4, 2010

23.5MM Est. Monthly Users 300 40% Avg. Followers Social Media Leads* 170 44% Avg. Following Ages 18- 34 44% 420 Follow Brands for Deals Avg. Total Updates Twitter has entered pop culture. It’s been the web buzzword of the year. Everyone from NFL players to rock stars are tweeting. Presentation by: Thursday, February 4, 2010

Twitter is a customer service platform 1st ...and an advertising platform 2nd Presentation by: Thursday, February 4, 2010

80% of people update Twitter from cell phones = REAL TIME Presentation by: Thursday, February 4, 2010

But online remains VIRTUAL.... Presentation by: Thursday, February 4, 2010

Location based applications Foursquare = virtual experiences + in-person Drives in-store visits with deals/specials Creates loyalty, i.e, mayorships Activates W.O.M. Provides useful analytics Easy to use and free Presentation by: Thursday, February 4, 2010

IN CLOSING... THINK LONG TERM GIVE UP CONTROL EXPERIMENT Follow me on Twitter: @christuff Follow my unborn on Twitter: @Baby_Tuff (about to be youngest post ever) Presentation by: Thursday, February 4, 2010

http://www.22squared.com	1320
http://hci-u.blogspot.com	280
http://guerrilla-gorilla.blogspot.com	89
http://www.slideshare.net	23
http://hci-u.blogspot.pt	21
http://hci-u.blogspot.com.br	17
http://22squared.com	12
http://www.brunojulio.com	11
http://www.westwayne.com	4
http://www.hci-u.blogspot.com	3
http://hci-u.blogspot.co.uk	2
http://www.google.com.br	1
http://www.guerrilla-gorilla.blogspot.com	1
http://hci-u.blogspot.com.au	1
http://reinventingmaureen.blogspot.com	1
http://staging.22squared.com	1

The Future of Advertising in 2010- (it's all about real time)

by Chris Tuff on Feb 04, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

16 Embeds 1,787

Statistics

The Future of Advertising in 2010- (it’s all about real time) — Presentation Transcript