How Foursquare Helps Consumers and Business Owners

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This presentation goes over foursquare's services and how it benefits both consumers and business owners.

This presentation goes over foursquare's services and how it benefits both consumers and business owners.

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  • 1. Foursquare 1.21.10
  • 2. SOCIALmedia it’s changing the way we all communicate....
  • 3. SOCIALmedia it’s changing the way we advertise...
  • 4. WHAT IS IT? It’s the migration of human social behavior online. It’s the new happy hour
  • 5. It’s As big as the Super Bowl Audience EVERYDAY! 50MM+ Active Facebook Users Everyday. Source: Facebook
  • 6. It’s HERE TO STAY
  • 7. but something’s MISSING
  • 8. online remains VIRTUAL
  • 9. the physical link between social media and IN-PERSON isn’t there
  • 10. NOW until enter the missing link...
  • 11. Foursquare is a location based service social networking game. translation
  • 12. it’s a game that you play with your friends that uses your phone’s GPS which rewards you for exploring cities
  • 13. answering WHERE are you RIGHT NOW...
  • 14. 250,000 active users GROWING 60% month over month
  • 15. with a GLOBAL reach
  • 16. GET OUT explore. share. compete.
  • 17. how’s it WORK?
  • 18. Travel. Check-In. T friends. ell
  • 19. +5 pts: Discovering a new place +2 pts: Going out 2 nights in a row +4 pts: 4 stops in a night +6 pts: Bringing 6 friends Earn points
  • 20. what’s the point for USERS? WHY
  • 21. Crunked: Discovering a new place Superstar: 50 di erent check-ins Player Please!: Check-in with 3 of opposite sex It’s about competition
  • 22. Where are your friends right now? What did your friends do this weekend? Who were your friends hanging out with? Friend recommendations... “what is this place?” What’s the hot-spot around me right now? It’s about friends
  • 23. It’s about promotions
  • 24. Disclaimer: Long weekend It’s about analytics
  • 25. It’s about the inside scoop
  • 26. 1st check-in gets a free coke Show us your 5th check-in, get free appetizer Mayor gets a free beer It’s about loyalty rewards
  • 27. what’s the point for restaurants? WHY
  • 28. It’s about driving in-store visits
  • 29. I don’t want to lose these! It’s about creating loyalty
  • 30. WOM it’s about.....
  • 31. How many people are checking into your establishment? Where were these people before? Where do they go after your establishment? What does the cycle of tra c look like? How is the cycle of tra c a ected by check-in promotions? It’s about analytics
  • 32. It’s easy
  • 33. Did we mention it’s FREE for now...
  • 34. DOWNLOAD the widget for your website
  • 35. put foursquare postings everywhere PROMOTEin-restaurant. online. outside
  • 36. but before ANYTHING DOWNLOAD IT learn by immersion
  • 37. Follow me on Twitter: @christu Add me as a friend on facebook: /ctu DON’T add me on foursquare because I’ll crush you!