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How Foursquare Helps Consumers and Business Owners

How Foursquare Helps Consumers and Business Owners



This presentation goes over foursquare's services and how it benefits both consumers and business owners.

This presentation goes over foursquare's services and how it benefits both consumers and business owners.



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    How Foursquare Helps Consumers and Business Owners How Foursquare Helps Consumers and Business Owners Presentation Transcript

    • Foursquare 1.21.10
    • SOCIALmedia it’s changing the way we all communicate....
    • SOCIALmedia it’s changing the way we advertise...
    • WHAT IS IT? It’s the migration of human social behavior online. It’s the new happy hour
    • It’s As big as the Super Bowl Audience EVERYDAY! 50MM+ Active Facebook Users Everyday. Source: Facebook
    • It’s HERE TO STAY
    • but something’s MISSING
    • online remains VIRTUAL
    • the physical link between social media and IN-PERSON isn’t there
    • NOW until enter the missing link...
    • Foursquare is a location based service social networking game. translation
    • it’s a game that you play with your friends that uses your phone’s GPS which rewards you for exploring cities
    • answering WHERE are you RIGHT NOW...
    • 250,000 active users GROWING 60% month over month
    • with a GLOBAL reach
    • GET OUT explore. share. compete.
    • how’s it WORK?
    • Travel. Check-In. T friends. ell
    • +5 pts: Discovering a new place +2 pts: Going out 2 nights in a row +4 pts: 4 stops in a night +6 pts: Bringing 6 friends Earn points
    • what’s the point for USERS? WHY
    • Crunked: Discovering a new place Superstar: 50 di erent check-ins Player Please!: Check-in with 3 of opposite sex It’s about competition
    • Where are your friends right now? What did your friends do this weekend? Who were your friends hanging out with? Friend recommendations... “what is this place?” What’s the hot-spot around me right now? It’s about friends
    • It’s about promotions
    • Disclaimer: Long weekend It’s about analytics
    • It’s about the inside scoop
    • 1st check-in gets a free coke Show us your 5th check-in, get free appetizer Mayor gets a free beer It’s about loyalty rewards
    • what’s the point for restaurants? WHY
    • It’s about driving in-store visits
    • I don’t want to lose these! It’s about creating loyalty
    • WOM it’s about.....
    • How many people are checking into your establishment? Where were these people before? Where do they go after your establishment? What does the cycle of tra c look like? How is the cycle of tra c a ected by check-in promotions? It’s about analytics
    • It’s easy
    • Did we mention it’s FREE for now...
    • DOWNLOAD the widget for your website
    • put foursquare postings everywhere PROMOTEin-restaurant. online. outside
    • but before ANYTHING DOWNLOAD IT learn by immersion
    • Follow me on Twitter: @christu Add me as a friend on facebook: /ctu DON’T add me on foursquare because I’ll crush you!