Crunked: Discovering a new place
Superstar: 50 di erent check-ins
Player Please!: Check-in with 3 of opposite sex
It’s about competition
Where are your friends right now?
What did your friends do this weekend?
Who were your friends hanging out with?
Friend recommendations... “what is this place?”
What’s the hot-spot around me right now?
It’s about friends
How many people are checking into your establishment?
Where were these people before?
Where do they go after your establishment?
What does the cycle of tra c look like?
How is the cycle of tra c a ected by check-in promotions?
It’s about analytics