How Foursquare Helps Consumers and Business Owners

Foursquare 1.21.10

SOCIALmedia it’s changing the way we all communicate....

SOCIALmedia it’s changing the way we advertise...

WHAT IS IT? It’s the migration of human social behavior online. It’s the new happy hour

It’s As big as the Super Bowl Audience EVERYDAY! 50MM+ Active Facebook Users Everyday. Source: Facebook

It’s HERE TO STAY

but something’s MISSING

online remains VIRTUAL

the physical link between social media and IN-PERSON isn’t there

NOW until enter the missing link...

Foursquare is a location based service social networking game. translation

it’s a game that you play with your friends that uses your phone’s GPS which rewards you for exploring cities

answering WHERE are you RIGHT NOW...

250,000 active users GROWING 60% month over month

with a GLOBAL reach

GET OUT explore. share. compete.

how’s it WORK?

Travel. Check-In. T friends. ell

+5 pts: Discovering a new place +2 pts: Going out 2 nights in a row +4 pts: 4 stops in a night +6 pts: Bringing 6 friends Earn points

what’s the point for USERS? WHY

Crunked: Discovering a new place Superstar: 50 di erent check-ins Player Please!: Check-in with 3 of opposite sex It’s about competition

Where are your friends right now? What did your friends do this weekend? Who were your friends hanging out with? Friend recommendations... “what is this place?” What’s the hot-spot around me right now? It’s about friends

It’s about promotions

Disclaimer: Long weekend It’s about analytics

It’s about the inside scoop

1st check-in gets a free coke Show us your 5th check-in, get free appetizer Mayor gets a free beer It’s about loyalty rewards

what’s the point for restaurants? WHY

It’s about driving in-store visits

I don’t want to lose these! It’s about creating loyalty

WOM it’s about.....

How many people are checking into your establishment? Where were these people before? Where do they go after your establishment? What does the cycle of tra c look like? How is the cycle of tra c a ected by check-in promotions? It’s about analytics

It’s easy

Did we mention it’s FREE for now...

DOWNLOAD the widget for your website

put foursquare postings everywhere PROMOTEin-restaurant. online. outside

but before ANYTHING DOWNLOAD IT learn by immersion

Follow me on Twitter: @christu Add me as a friend on facebook: /ctu DON’T add me on foursquare because I’ll crush you!

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How Foursquare Helps Consumers and Business Owners

by Chris Tuff on Jan 21, 2010

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How Foursquare Helps Consumers and Business Owners — Presentation Transcript