it’s changing the way we all communicate....
it’s changing the way we advertise...
4. WHAT IS IT?
It’s the migration of human social behavior online.
It’s the new happy hour
5. It’s As big as the Super Bowl Audience
50MM+ Active Facebook Users Everyday. Source: Facebook
6. It’s HERE TO STAY
7. but something’s
8. online remains
9. the physical link between social media and
10. NOW until
enter the missing link...
11. Foursquare is a location based service social
networking game. translation
12. it’s a game that you play with your friends
that uses your phone’s GPS which rewards
you for exploring cities
WHERE are you RIGHT NOW...
14. 250,000 active users
GROWING 60% month over month
15. with a
16. GET OUT
explore. share. compete.
17. how’s it
18. Travel. Check-In. T friends.
19. +5 pts: Discovering a new place
+2 pts: Going out 2 nights in a row
+4 pts: 4 stops in a night
+6 pts: Bringing 6 friends
20. what’s the point for USERS?
21. Crunked: Discovering a new place
Superstar: 50 di erent check-ins
Player Please!: Check-in with 3 of opposite sex
It’s about competition
22. Where are your friends right now?
What did your friends do this weekend?
Who were your friends hanging out with?
Friend recommendations... “what is this place?”
What’s the hot-spot around me right now?
It’s about friends
23. It’s about promotions
24. Disclaimer: Long weekend
It’s about analytics
25. It’s about the inside scoop
26. 1st check-in gets a free coke
Show us your 5th check-in, get free appetizer
Mayor gets a free beer
It’s about loyalty rewards
27. what’s the point for restaurants?
28. It’s about driving in-store visits
29. I don’t want to lose these!
It’s about creating loyalty
31. How many people are checking into your establishment?
Where were these people before?
Where do they go after your establishment?
What does the cycle of tra c look like?
How is the cycle of tra c a ected by check-in promotions?
It’s about analytics
32. It’s easy
33. Did we mention it’s
FREE for now...
the widget for your website
35. put foursquare postings everywhere
PROMOTEin-restaurant. online. outside
36. but before ANYTHING
learn by immersion
37. Follow me on Twitter: @christu
Add me as a friend on facebook: /ctu
DON’T add me on foursquare because I’ll crush you!