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Brisbane Lean Start-Up Meetup   Kickoff Discussion: 15 Feb 2012 Contact: christopher_tia@yahoo.com
Kickoff Discussion• Background• Why Lean Startups?• What do people want or expect out of the  meetups?• Opportunities to g...
Why Lean Startups?                    “ Most startups fail because they didn’t develop their market,                      ...
Entrepreneurs often fail to ask …• What industry will we be competing in? Who does what and  where might we fit? Who might...
Why Lean Startups?                    Source: Cooper B. & Vlaskovits P, The Entrepreneur’s Guide to Customer Development15...
Trial and Error …• About: Makes mobile products for “social music”• Vision: Music is a social experience (all music is abo...
Trial and Error …        Mobile                         Test a theory,       Analytics                       then iterate ...
Build-Test-Measure• About: Solutions for sending receiving and tracking  large files• Vision: Help frustrated users exchan...
Build-Test-Measure                                                                    Over 6M unique                      ...
Build-Test-Measure                                                                    Over 6M unique                      ...
Key ‘Lean Start-Up’ Principles• Entrepreneurs are everywhere – an approach for any size  company, sector or industry• Entr...
Back to the Agenda …• What do people want or expect out of the  meetups?• Opportunities to get a bit more hands-on with th...
To Learn More• Reading Materials       – The Lean Startup, Eric Ries       – The Entrepreneur’s Guide to Customer Developm...
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Brisbane Lean Startup Meetup - Kickoff discussion

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Brisbane Lean Startup Meetup, Kickoff Discussion. Includes quick crash course on what lean startups are all about!

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Transcript of "Brisbane Lean Startup Meetup - Kickoff discussion"

  1. 1. Brisbane Lean Start-Up Meetup Kickoff Discussion: 15 Feb 2012 Contact: christopher_tia@yahoo.com
  2. 2. Kickoff Discussion• Background• Why Lean Startups?• What do people want or expect out of the meetups?• Opportunities to get a bit more hands-on with the meetups• Brilliant ideas for upcoming meetups• Anything else that pops to mind …15 February, 2012 Brisbane Lean Start-Up Meetup 2
  3. 3. Why Lean Startups? “ Most startups fail because they didn’t develop their market, not because they didn’t develop their product ” Brant Cooper & Patrick Vlaskovits The Entrepreneur’s Guide to Customer Development15 February, 2012 Brisbane Lean Start-Up Meetup 3
  4. 4. Entrepreneurs often fail to ask …• What industry will we be competing in? Who does what and where might we fit? Who might work with me? Where and where might we fit? Who might work with me? Where are the 800 pound gorillas?• Who will pay money for my product? Who has a problem in need of my solution? Where should I focus my product and business? Who is my target market?• Do I have a winning product? How compelling is my product offer? How compelling are my competitors? How are we differentiated?• How much should I charge? How much will they pay? How much do I need?• How many will we sell? Estimating demand.15 February, 2012 Brisbane Lean Start-Up Meetup 4
  5. 5. Why Lean Startups? Source: Cooper B. & Vlaskovits P, The Entrepreneur’s Guide to Customer Development15 February, 2012 Brisbane Lean Start-Up Meetup 5
  6. 6. Trial and Error …• About: Makes mobile products for “social music”• Vision: Music is a social experience (all music is about playing, usually socially)• Team: B2B enterprise software guys• The Journey: Clear vision, realisation anything but … Source: Cooper B. & Vlaskovits P, The Entrepreneur’s Guide to Customer Development 15 February, 2012 Brisbane Lean Start-Up Meetup 6
  7. 7. Trial and Error … Mobile Test a theory, Analytics then iterate and test again Engine Does the technology work? Does the distribution work? Is there a value proposition? Virtual Cigarette Lighter ... 3% usage CalibrateVirtual fire cracker ... up to 20% Shared Musical Experience Real time voice shifter ... think Darth Vader 15 February, 2012 Brisbane Lean Start-Up Meetup 7
  8. 8. Build-Test-Measure• About: Solutions for sending receiving and tracking large files• Vision: Help frustrated users exchange large files or important documents with remote colleagues, partners and clients• Founder: Engineer and marketing executive• The Journey: Business modeling by trial and error Source: Cooper B. & Vlaskovits P, The Entrepreneur’s Guide to Customer Development 15 February, 2012 Brisbane Lean Start-Up Meetup 8
  9. 9. Build-Test-Measure Over 6M unique Ad versus Paid User ADVERTISING visitors per month “Bake-off” Business Model after another year Simple website to Tested price, messaging, positioning allow sending Over 1M unique and channels large files by email visitors per month Focused on core paying customers in 15 secs after 1 year SUBSCRIPTION Business Model Free access to creative professionals such as Lost one third of traffic photographers & videographers Series A Confirmed pain by socialising with IT Seed Capital people who helped frustrated usersDiscovered pain ofsharing large files through email 15 February, 2012 Brisbane Lean Start-Up Meetup 9
  10. 10. Build-Test-Measure Over 6M unique Ad versus Paid User ADVERTISING visitors per month “Bake-off” Business Model after another year Simple website to Tested price, messaging, positioning allow sending Over 1M unique and channels large files by email visitors per month Focused on core paying customers in 15 secs after 1 year SUBSCRIPTION Business Model Free access to creative professionals such as Lost one third of traffic photographers & videographers Series A Confirmed pain by socialising with IT Seed Capital people who TODAY helped frustrated users 20M registered users in 193 countriesDiscovered pain ofsharing large files through email 15 February, 2012 Brisbane Lean Start-Up Meetup 10
  11. 11. Key ‘Lean Start-Up’ Principles• Entrepreneurs are everywhere – an approach for any size company, sector or industry• Entrepreneurship is management – start-ups are not just about products, it is about managing for extreme uncertainty• Validated learning – start-ups exist to learn how to build a successful businesses• Build-Measure-Learn – turn ideas into products, measure how customers respond, learn to pivot or persevere• Innovation Accounting – know how to measure start-up progress Source: Ries E. , The Lean Startup15 February, 2012 Brisbane Lean Start-Up Meetup 11
  12. 12. Back to the Agenda …• What do people want or expect out of the meetups?• Opportunities to get a bit more hands-on with the meetups• Brilliant ideas for upcoming meetups• Anything else that pops to mind …15 February, 2012 Brisbane Lean Start-Up Meetup 12
  13. 13. To Learn More• Reading Materials – The Lean Startup, Eric Ries – The Entrepreneur’s Guide to Customer Development, Brant Cooper and Patrick Vlaskovits – The Four Steps to Epiphany, Steve Blank – The Startup Owner’s Manual, Steve Blank (Coming Soon)• Online – Lean Startup Wiki: http://leanstartup.pbworks.com – Mailing List: http://leanstartupcircle.com• Forums – Startup Lessons Learnt: http://sllconf.com – Local Meetups – Silicon Beach, BarCamp15 February, 2012 Brisbane Lean Start-Up Meetup 13
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