Unbridled Possibilities:
 Utilizing Social Media to Engage
 Students and Enhance Retention

      Ryan Sallee, University ...
This slideshow can be found
              at:
http://academicadvisorsallee.pbworks.com/
Presentation Hashtag:
       #sallee
What is Social
Media and why is
 it important?
Social Media
 Media which leverages Web 2.0
  internet technologies to build
participation and connectedness
around a topi...
Social Media is...
 • Participatory
 • Open
 • Conversational
 • Communitarian
 • Connected
Big Blue Network
Research Support for Use of Social
   Media by Campus Personnel
• Millennials are an “online generation” and are
  “highly...
Research Support for Use of Social
   Media by Campus Personnel
• They gather information online when it is
  convenient f...
Which begs the question…

  Okay, I get it…Millennials like to use
technology. But why do we want to use it
              ...
Research Support for Use of Social
   Media by Campus Personnel

• Astin (1985): The more active students are in
  college...
Research Support for Use of Social
   Media by Campus Personnel

• SNS as the “common denominator” in engaged
  students (...
The Birth of
                                       The Big Blue
                                        Network


Photo (...
GOAL:
Increase student retention &
      success rates by:
Harnessing the power of social media to build
             community around issues




(cc) 2007 Flickr User Code Poet
Engaging Digital Natives where they already are


  (cc) 2007 Flickr User kcolwell
Student Leadership is the Key




© 2009 Michael Speaks
~3300
Why do we have
The Big Blue Network?
    (PS, I’m already on Facebook!)
(cc) 2007 Flickr user uncleboatshoes
engaging Students
engaging Faculty
engaging Staff
NetworkBlue (Ning) Tools
• Activity streams
• Blogs                • Groups
                       • Threaded
• Chatwalls ...
(cc) 2009 Flickr user
   Coffeeshopchat




Conversation
    not
Broadcasting
Build an
                                    Online HQ!




(cc) 2009 Flickr user cindy 47452
Using the Big Blue Network to
         Engage Students

• Danita Turpin
-Undergraduate Studies
-Academic Advisor
-Pre-Med ...
Danita Turpin, Academic Advisor

• Posted helpful tips for incoming students on BBN blog

• Maintains personal advising bl...
Check Danita Out!
• Danita's BBN Profile

• UK 101 BBN Group

• Pre-Health Group

• Danita's Advisees Group

• Undergradua...
Ryan and Social Media
• Big Blue Network profile and Sallee’s Advisees group

• Maintain “personal professional” Facebook ...
Facebook and Advising
• Multiple ways in which Facebook is used in
  academic advising:

-Appointment reminders

-Reschedu...
Facebook and Advising
-Increased communication

-More contact points for students

-Helps advisees see us as more “human”
...
Why Facebook?
• More than 400 million active users (Facebook)

• Average user has 130 friends (again, increased
  visibili...
Why Facebook?
• VCU data: 80% vs. 10%

• Not as representative of the institution as
  e-mail, etc. (Esposito, 2008)

• St...
#1 Use of Social Media?


“Itʼs about getting students to choose to
  interact with you!”--Art Esposito, VCU
Social Media &
 the Future of
   Higher Ed
(cc) 2008 Flickr user merezha
Unbridled Possibilities (CPAK 2010)
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Unbridled Possibilities (CPAK 2010)

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Presentation for CPAK 2010 by Ryan Sallee and Christopher Rice.

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Transcript of "Unbridled Possibilities (CPAK 2010)"

  1. 1. Unbridled Possibilities: Utilizing Social Media to Engage Students and Enhance Retention Ryan Sallee, University of Kentucky & Dr. Christopher S. Rice, University of Kentucky
  2. 2. This slideshow can be found at: http://academicadvisorsallee.pbworks.com/
  3. 3. Presentation Hashtag: #sallee
  4. 4. What is Social Media and why is it important?
  5. 5. Social Media Media which leverages Web 2.0 internet technologies to build participation and connectedness around a topic, product or cause.
  6. 6. Social Media is... • Participatory • Open • Conversational • Communitarian • Connected
  7. 7. Big Blue Network
  8. 8. Research Support for Use of Social Media by Campus Personnel • Millennials are an “online generation” and are “highly connected to web-based applications” (Krieglstein, 2007; Esposito, 2008) • 95% of college students use social networking sites; 64% more than once on a daily basis (USA Today, 2009) • Theyʼre “always on”, so their education needs to be as well (Jonas-Dwyer and Pospisil, 2004)
  9. 9. Research Support for Use of Social Media by Campus Personnel • They gather information online when it is convenient for them (Papp, 2009) • Itʼs what they want: “Technology” noted as being more important than “rigor” or “reputation” to HS students (Bugeja, 2006) • Why not just use e-mail then? • Students as “spam filters” (Esposito, 2008)
  10. 10. Which begs the question… Okay, I get it…Millennials like to use technology. But why do we want to use it as well?
  11. 11. Research Support for Use of Social Media by Campus Personnel • Astin (1985): The more active students are in college life, the more they will develop during that time period. • “The greater the quantity and quality of involvement, the more likely the student will succeed in college.” (Upcraft, 1995) • Recent retention study (education-portal.com)
  12. 12. Research Support for Use of Social Media by Campus Personnel • SNS as the “common denominator” in engaged students (Harris, 2008) • Social aspect of SNS=increased retention and achievement (Harris, 2008) • More use of SNS for academic reasons= Increased engagement (USA Today, 2009)
  13. 13. The Birth of The Big Blue Network Photo (cc) 2009 Flickr User Chealion
  14. 14. GOAL: Increase student retention & success rates by:
  15. 15. Harnessing the power of social media to build community around issues (cc) 2007 Flickr User Code Poet
  16. 16. Engaging Digital Natives where they already are (cc) 2007 Flickr User kcolwell
  17. 17. Student Leadership is the Key © 2009 Michael Speaks
  18. 18. ~3300
  19. 19. Why do we have The Big Blue Network? (PS, I’m already on Facebook!)
  20. 20. (cc) 2007 Flickr user uncleboatshoes
  21. 21. engaging Students
  22. 22. engaging Faculty
  23. 23. engaging Staff
  24. 24. NetworkBlue (Ning) Tools • Activity streams • Blogs • Groups • Threaded • Chatwalls Discussion Forums • Video (YouTube, • Ubiquitous Chat Slideshare) • .mp3 • Photos (diagrams, Flickr)
  25. 25. (cc) 2009 Flickr user Coffeeshopchat Conversation not Broadcasting
  26. 26. Build an Online HQ! (cc) 2009 Flickr user cindy 47452
  27. 27. Using the Big Blue Network to Engage Students • Danita Turpin -Undergraduate Studies -Academic Advisor -Pre-Med Advisor -UK 101 Instructor
  28. 28. Danita Turpin, Academic Advisor • Posted helpful tips for incoming students on BBN blog • Maintains personal advising blog on BBN • Coordinates Pre-Health, UK 101, DTʼs Advisees and Undergraduate Studies BBN groups • Replies to student queries on all groups and personal page • Used BBN to manage UK 101 course
  29. 29. Check Danita Out! • Danita's BBN Profile • UK 101 BBN Group • Pre-Health Group • Danita's Advisees Group • Undergraduate Studies Group
  30. 30. Ryan and Social Media • Big Blue Network profile and Sallee’s Advisees group • Maintain “personal professional” Facebook profile: Ryan P. Sallee • Coordinate Undergraduate Studies Facebook fan page • Post to US Twitter account • Update Undergraduate Studies blog • Developed (and keep up-to-date) academic advising wiki
  31. 31. Facebook and Advising • Multiple ways in which Facebook is used in academic advising: -Appointment reminders -Rescheduling appointments -Answering quick, non-FERPA questions -Getting students to come in for F2F appointments
  32. 32. Facebook and Advising -Increased communication -More contact points for students -Helps advisees see us as more “human” -Recognize when students are experiencing difficult situations (academic and non-academic) -Establish connection with advisees (see where common interests are shared, wish “happy birthday”, etc.)
  33. 33. Why Facebook? • More than 400 million active users (Facebook) • Average user has 130 friends (again, increased visibility!) • Average user spends more than 55 minutes per day on Facebook • 76% of my advisees are my “friends” on Facebook
  34. 34. Why Facebook? • VCU data: 80% vs. 10% • Not as representative of the institution as e-mail, etc. (Esposito, 2008) • Students never say “I didnʼt get your message because I donʼt hardly ever check my Facebook.” ;)
  35. 35. #1 Use of Social Media? “Itʼs about getting students to choose to interact with you!”--Art Esposito, VCU
  36. 36. Social Media & the Future of Higher Ed
  37. 37. (cc) 2008 Flickr user merezha

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