Your SlideShare is downloading. ×
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Public Opinion
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Public Opinion

1,170

Published on

Presentation developed for a series of lectures on public opinion (and political socialization) for PS 101 American Government at the University of Kentucky, Spring 2007. Dr. Christopher S. Rice, …

Presentation developed for a series of lectures on public opinion (and political socialization) for PS 101 American Government at the University of Kentucky, Spring 2007. Dr. Christopher S. Rice, Instructor.

Published in: News & Politics, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,170
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Public Opinion Dr. Christopher S. Rice
    • 2. The sum of individual attitudes or beliefs on an issue is known as:
      • the public will.
      • aggregate attitudes.
      • public opinion.
      • none of these choices.
    • 3. Public Opinion The politically relevant opinions held by ordinary citizens that they express openly through words or actions.
    • 4.  
    • 5. Polling
    • 6. Survey Systematic interviews by trained, professional interviewers, who ask a standardized set of questions of a rather small number of randomly chosen citizens.
    • 7. Public Opinion Poll a relatively few individuals (the sample) are interviewed in order to estimate the opinions of a whole population.
    • 8. The Theory of Probability
    • 9. Sampling Error?
    • 10. 68% 95% The Bell Curve
    • 11. Representative (Probability) Sample sample in which each individual in the population has a known probability of being selected at random for inclusion in the survey
    • 12. Phone Books and Computer Dialing (cc) 2006 mj ecker Some Rights Reserved
    • 13. What about Cell Phones? (cc) 2006 Andreww Hubbell Some Rights Reserved
    • 14. Polls which rely on non-random samples and often include "man on the street" interviews are known as:
      • causal polls.
      • non-scientific polls.
      • push polls.
      • straw polls.
    • 15. Straw Polls Unscientific surveys which make no attempt at using a representative (random) sample in their polling.
    • 16. 1936 Presidential Election
    • 17.  
    • 18. 1948 Presidential Election
    • 19. 2004 Zogby Exit Polls
    • 20. How do you feel about Dr. Rice as a Political Science instructor?
      • He’s supercalifragilisticexpialidocious!
      • He’s pretty good, but his fashion choices leave a lot to be desired…
      • He’s not nearly as great as he thinks he is.
      • Where did they dig this guy up?
    • 21. How would you feel about Dr. Rice as a Political Science instructor if you knew that he liked to kick dogs, eat small children and club baby seals?
      • He’s supercalifragilisticexpialidocious!
      • He’s pretty good, but his fashion choices leave a lot to be desired…
      • He’s not nearly as great as he thinks he is.
      • Where did they dig this guy up?
    • 22. A survey which deliberately provides misleading information or uses leading questions in order to obtain a particular response is known as:
      • a fixed response poll.
      • a push poll.
      • a closed-ended response poll.
      • a straw poll.
    • 23. Push polls Polls which deliberately feed respondents misleading information or leading questions in an effort to “push” them into favoring a particular candidate or issue.
    • 24. The process by which one generation learns political values from another is known as:
      • political socialization.
      • political acculturation.
      • value sharing.
      • ideological development.
    • 25. Political Socialization the learning process through which people acquire their political opinions, beliefs and values.
    • 26. Political beliefs are NOT ingrained… they are acquired through a lifelong learning process.
    • 27. Political outlook is substantially influenced by childhood learning.
    • 28. Age-Cohort Tendency
    • 29. Agents of Political Socialization
      • Family
      • Schools
      • Mass Media
      • Peers
      • Political Institutions & Leaders
      • Churches
    • 30. Effects on Public Opinion of…
      • Race and ethnicity
      • Religion
      • Region
      • City vs. country
      • Party Affiliation
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36.  

    ×