View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Agenda Setting & Framing
Today’s Media Agenda
1. Paint McCain as a senile
2. Make sure people
associate Clinton with the
3. Make certain the public
sees Obama as Jesus.
4. Taxes and regulation:
5. Take over the world.
Don’t all of these involve
personal judgment of
FOX News's editorial policy is set from
the top down, stating that quot;The roots
of FOX News Channel's day-to-day
on-air bias are actual and direct. They
come in the form of an executive
memo distributed electronically each
morning, addressing what stories will
be covered and, often, suggesting how
they should be covered.”
former FOX News producer
How Fox News has
blurred the line between
Subtle techniques of slanting news
How you choose your sources.
Controlling the prominence of a
story – above or below fold,
page 1 or buried.
Solicitation and selection of
Choose which facts to report.
Frame the meaning of stories
with the headline or ﬁrst line of
Even if we can’t be sure
media is biased (or to
what extent), we CAN
identify certain tendencies
in media coverage…