How will these cause me problems and how will they affect my magazine?
Discuss the mock up process
Every magazine needs a retail chain to take the product from being a developing progress to a physical object that the audience can read. Because I have decided to make my magazine an insert in the Northern Echo I will not need to include a wholesaler or retailer in the retail chain of my magazine. The distributor of my magazine will be inter-media. I have chosen this company to distribute my magazine because of their one-stop service where they provide me with all the services I require without compromising on quality or price. Also, Inter-media distribute Franchise magazine witch has been very successful partner is a similar magazine to my own. This shows me that Inter-media would be able to help me better distribute my magazine as they have already got the experience with an existing business magazine.
Chris norminton your business pitch
“You have been commissioned by the Northern Echo
to produce a new magazine or newspaper product.
Your product could be in any style or genre but it must
be self financed through sale or advertising. You must
also produce your magazine for a specified audience
within the 16 to 25 age group.”
• My magazine is called YOURBUSINESS. It is a
business magazine for students in the North East
from the ages of 18 to 25.
• To introduce an effective magazine that educates the
public on not just the start up of a business but also on the
managerial and accounting skills.
• Developing the readers knowledge of the local business
Unique Selling Point
• The Northern Echo
• Non specific newspaper
• Deliver regional and national news everyday
• To an audience of 180,000
• Their restrictions
• No extreme language
• No inappropriate or offensive content
• Range of readership ages
• How does this affect my idea?
• Target Audience - Age 18 to 26
• Genre - Business
• Inset in the Northern Echo (Wednesday)
• Finance will be achieved through advertisement
• Where was the gap in the market?
• How did my idea fill this gap?
• What was the current competition?
Gap in the Market
• Wednesday is the business/economical edition of the
• Many people already read Wednesdays edition because of
Mast head - bold and clearly visible
used to draw
Text to image
Talk Business – double page spread
• Well planned
• Good gap in the
• Have more articles on
the local community
• Include breakout
articles on successful
Focus Group Feedback
• Opportunity for local businesses to advertise
• Feature local businesses in my articles
• Create articles to do with business in the North
• Support the local business community by
spreading knowledge of businesses to build
How is My Magazine Local?
Post university students
Both male and female
18 – 25
North East England
A – C2
Who Are My Audience?
• Age range
• Financial issues
• Lower socioeconomic status
• Business interest
• Appropriate business topics
• Start up/management/local-business/advice ect…
• Has to appeal to my audience
• The Northern Echo‟s Wednesday audience
• Readers at the homes of Northern Echo readers
• People in waiting rooms and other similar places
• Who are the Press Complaints Commission?
• What have I learnt
• What codes should I consider
• Financial journalism
• journalists must not use for their own profit financial information
they receive in advance to its general publication. Nor should they
pass such information to others
• The press must take care not to publish inaccurate, misleading or
distorted information, including pictures.
• Clandestine devices and subterfuge
• The press must not seek to obtain or publish material acquired by
using hidden cameras or clandestine listening devices.
• The press must avoid prejudicial or pejorative reference to an
individual's race, colour, religion, gender, sexual orientation or to
any physical or mental illness or disability
What Codes Should I Consider?
• How does it appeal to my audience?
• Styled using aspects of magazines such as “Talk Business”
and “What-” magazines.
• Includes articles on areas of interest
• Non-gender specific colour scheme
• Variety of article topics
• Free with the Wednesday‟s Northern Echo
• Local business start up and management magazine for
post university students.
• Based around developing and educating younger
audiences to give them a chance at starting their own
• Why do mock ups?
• What is the mock up process?
• Competition will be limited
as although there are
existing business magazines
that would pose a threat as
out to the audience on a
community level connecting
with them more to develop
their skills effectively and to
build loyalty between the
magazine and its customers.
• Due to my audience being
restricted to northern
echo readers in the North
East, who are interested
in starting their own
business; my magazine
will not reach as many as
my national competitors.
it to the
more to a
• 3 colour scheme
• Not stereotypical models
• Abadi MT condensed extra bold – headings
• Times new roman – article body
• Arial – article body
Easy to follow
1st, 2nd & 3rd person narrative
Short paragraph length
Reasonable text to image ratios
Double page spread
• Free insert in Wednesday‟s Northern Echo
• No need for wholesaler / retailer
• Distributor is Inter-media
• Paper quality will be 115mg
• A4 size
• The cover will be glossed
Discuss what you actually want to achieve from this
product. What is your USP?
Ensure you explain your reasons why you
approached it this way?
Refer back to your client aims and your aims and
evaluate whether you have been successful. Does this
accomplish your client‟s objectives?