Southwest exteriors

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Southwest exteriors

  1. 1. By: Chris Montemayor<br />Southwest Exteriors : Social Media Evaluation<br />
  2. 2. What are the goals?<br />Increased Brand awareness<br />Increased Internet Presence<br />Social Media/SEO/Review Sites<br />Better customer service<br />Be able to answer all questions that customers have prior to scheduling appointment<br />Better customer education<br />Be able to teach potential customers about product (factual information, benefits, customer testmonies)<br />
  3. 3. Who is the audience<br />Generation X<br />Ages: 30 – 45<br />Income: Above Average/Depends<br />Issue: Helping shop for parents/Want to add value to home<br />Baby Boomers<br />Ages: 46 – 64<br />Income: Above Average to High<br />Issue: Want to add value to home/Have high quality product<br />Retirees <br />Ages: 65 – 80<br />Income: Above Average to High<br />Issue: Want product that lasts lifetime<br />
  4. 4. What kind of communication reaches them? Generation X<br />Characteristics:<br />What they may look like:<br />Technology Aware<br />Will research online<br />Reviews<br />Forums<br />Factual Information<br />Independent<br />Trust must be earned<br />Relationships built through consistency<br />If shopping for parents: <br />Will be hesitant<br />Will need to see it to believe it<br />
  5. 5. What kind of communication reaches them? Baby Boomers<br />Characteristics:<br />What they may look like:<br />Retired or Considering it<br />Will be looking for quality product to spend hard earned money on<br />Very hardworking<br />Somewhat Technology Adept<br />Email communication works<br />May Research Product<br />Desires Personal Relationship<br />Person to Person contact preferable<br />Likes Referrals by friends<br />
  6. 6. What kind of communication reaches them? Retirees<br />Characteristics:<br />What they might look like:<br />Looking to make final purchases<br />Want a product that will last and will pay great price for it<br />Technologically challenged<br />Prefer phone calls to any other source of communication<br />Prefer personal relationship with Business<br />
  7. 7. What Social Media would work best?<br />Facebook<br />Twitter<br />Linked In<br />Blogging<br />Google Places<br />Youtube<br />
  8. 8. Facebook<br />
  9. 9. Facebook:<br />Pros:<br />Can stand almost as a second website<br />Is extremely accessible<br />Allows for posting of Videos, Pictures, Links, Social Media Feeds<br />Is great for SEO<br />Allows customers to interact with company<br />Places a face/personality for the company<br />Guarantees that messages will be posted on Followers Feeds<br />Cons:<br />Over saturation (quality content is key)<br />Requires constant maintenance/awareness<br />
  10. 10. Twitter<br />
  11. 11. Twitter:<br />Pros:<br />Extremely fast relaying of info<br />Allows company to follow competition/customers<br />Serves as great Link to other Social Media<br />Allows for conversation/sharing of thoughts with interested parties (i.e. #Hashtags & @____)<br />Cons:<br />Can be addicting<br />Must be a focused effort (no one cares what we ate for lunch)<br />
  12. 12. Linked In:<br />
  13. 13. Linked In:<br />Pros:<br />Allows business to connect with other professionals<br />Great for employee Recruiting<br />Great for establishing industry expertise (referrals)<br />Great to follow Forums on related fields<br />User can publish presentations/information<br />User can publish polls/Q&A’s<br />Cons:<br />Requires commitment (takes awhile to attain connections)<br />
  14. 14.
  15. 15. Google Places<br />Pros:<br />Great for increasing visibility<br />Great for SEO<br />Allows User to post pics, videos, coupons, company info, links to social media<br />Great for listing Customer Referrals<br />Cons:<br />People can leave malicious reviews<br />Google’s Service is subpar at best.<br />
  16. 16. Blogging<br />Pros:<br />Great for SEO<br />Great for establishing expertise<br />Great for connecting with audience<br />Cons:<br />Can be time consuming<br />Requires right mindset<br />Can be subject to scrutiny<br />Quality material is a MUST.<br />
  17. 17.
  18. 18. Youtube:<br />Pros:<br />Great for SEO<br />Videos provide an more intimate look at a topic<br />Great for Viral Marketing<br />The amount of users is staggering<br />Cons:<br />Videos may not be viewed very much<br />Oversaturation <br />
  19. 19. How to approach Social Media:<br />Consistency is key<br />Posting should be kept to the following:<br />Facebook: 2-3 posts a day (not including media posts)<br />Twitter: 3-4 post a day<br />However, should be monitored 24/7 (via Mobile updates, etc.)<br />Linked In<br />A few times a week for posting<br />In regard to recruiting, constant updates are key<br />
  20. 20. How to approach Social Media: (part 2)<br />Blogging:<br />Once a week at first is good, and may be the nest overall approach for the sake of content<br />Youtube:<br />Update only when new media is available<br />Google Places:<br />Update when necessary<br />
  21. 21. How to measure Social Media:<br />Basic Metrics:<br />Have profits increased since using Social Media?<br />Social Capital:<br />Conduct market research with users (Track Public Sentiment)<br />Have enjoyed the social media?<br />Have they received help?<br />Better information?<br />What do they like & don’t like?<br />Talk to colleagues (other businesses/partners)<br />Have they noticed the social media efforts?<br />
  22. 22. How to measure Social Media: (part 2)<br />Once research has been conducted both logistically & socially, reexamine the original goals for social media for the company<br />

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