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Social & Mobile Media    2012 and beyond
(follow) @calomashttp://twitter.com/calomas
Fad or Trend?•   Social Media Advertising „presence‟ is more important•   Apple      1,000 engineers working on chips for ...
Get this!• 91% of UK 16-24 year olds now using Social  Media regularly• Almost a quarter of Gen Y check social  networking...
Morgan Stanley Research Computing growth drivers over time (Morgan Stanley) http://j.mp/pmGs7h
So what?• Gartner: mobile penetration in India to hit  72.5% by 2012 and 82% by 2014• 72% use MOBILE internet daily• 82% u...
Why is this important?Eric Schmidt: "The next Google, Apple, and soforth will be some union around mobile, localand social...
Eric Schmidt (Exec. Chairman, Google) Eric Schmidt: "The next Google, Apple, and so forth will be some union around mobile...
http://siliconbayounews.com/2011/10/21/how-to-measure-social-media-roi-toolbox/
Measure ROI from Social• Direct Sales Conversions!• Engagement data: RTs, Comments, Fans, Likes,  Reach, Followers/ Member...
Gamification• Shift• Establish desired behaviours (Badgeville)• Reward goals• Creates engagement (Samsung)• Social Softwar...
Earned v. Owned Media•   Non-linear/ Fractured landscape•   Incentivise earned media (RT, Follow)•   Aggregate UGC (Earned...
“Asking” versus “Tell”•      Don’t set up your traditional A-board•      Internet opens up all your secrets/ #fails•      ...
Mobile/ Tablet• Mobile OS installs will exceed Desktop OS by  2014• 72% use MOBILE internet daily; 82% use their  mobile p...
Zuck:   "The last 5 years were all about gettingconnected, the next 5 years are all about what  you can do now that you ar...
Trends in successful brands•   They focussed on platforms not products•   Open and inclusive vision statements•   Partnere...
that’s not all folks!(the landscape already changed whilst       you were absorbing this) (follow) @calomas http://twitter...
Social and Mobile Media: 2012 and Beyond
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Social and Mobile Media: 2012 and Beyond

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What is Social Media useful for in a Business Context? How is the Social Media landscape shifting? Can we measure ROI from Social Media? Is Mobile Media even something we need to be looking at? What does the "Social Local Mobile" trend mean for us?

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Transcript of "Social and Mobile Media: 2012 and Beyond"

  1. 1. Social & Mobile Media 2012 and beyond
  2. 2. (follow) @calomashttp://twitter.com/calomas
  3. 3. Fad or Trend?• Social Media Advertising „presence‟ is more important• Apple 1,000 engineers working on chips for the „post-PC‟ era• Blackberry/ RIM “sorry!” EMEA, Africa + North America• Paid for internet access Japan - $0.27/MBPS per month• Social TV 62 % use Facebook, Twitter + Mobile while watching• Facebook will become it‟s own „not-so-little‟ internet• Human connections Eric Schmidt: “100,000 years!” "Social Media Presence More Important than Social Media Ads” http://bit.ly/nnsvJk Apple Has 1,000 Engineers Working On Chips For The Post-PC Era http://j.mp/p3XzTo “Facebook will become its own not-so-little-internethttp://j.mp/natoHc” Facebook to enter (Social) Search market in 2012 http://j.mp/qKfG0Y Worst ever Blackberry outage could cost RIM $100 million http://j.mp/nJ0JU2 Internet speeds around the world http://j.mp/rgnjCa Eric Schmidt "The next Google, Apple, and so forth will be some union around mobile, local and social" http://j.mp/qI2MIG New TV and Social Media trend amongst the youth http://j.mp/odyUyV
  4. 4. Get this!• 91% of UK 16-24 year olds now using Social Media regularly• Almost a quarter of Gen Y check social networking sites more than 10 times per day• 64% of students said they would opt for having a web connection rather than a car. 40% would choose it over dating, going out with friends, or listening to music• Fad or Trend? Someone who interacts with you on social channels is more likely to buy your stuff 91% of UK 16-24 year olds now using Social Media regularly http://bit.ly/qh4yQe Almost a quarter of Gen Y check social networking sites more than 10 times per day http://j.mp/rpKQx1 “someone who interacts with you on social channels is more likely to – to put it crudely – buy your stuff” http://j.mp/q0zNBY
  5. 5. Morgan Stanley Research Computing growth drivers over time (Morgan Stanley) http://j.mp/pmGs7h
  6. 6. So what?• Gartner: mobile penetration in India to hit 72.5% by 2012 and 82% by 2014• 72% use MOBILE internet daily• 82% use their mobile phone to research or buy a digital or physical product• Mobile Internet usage is projected to surpass desktop usage within the next five years Mobile penetration in India to hit 72.5% by 2012 and 82% by 2014 says Gartner http://bit.ly/pQq1UK 64% of students said they would opt for having a web connection rather than a car http://lnkd.in/V_9uVB 72% use MOBILE internet daily; 82% use their mobile phone to research or buy a digital or physical product http://j.mp/r2fGB0
  7. 7. Why is this important?Eric Schmidt: "The next Google, Apple, and soforth will be some union around mobile, localand social“ (aka ‘SoLoMo’)Stop thinking about billboards, A-boards,Facebook ads, PPC, Banners – they don’t trustyou anywayStart thinking about “social selling”Gartner: Half of all online sales will come from mobile & social by 2015 http://www.gartner.com/it/page.jsp?id=1826814Those who engage with companies on social media spend 20 to 40% more http://www.bain.com/publications/articles/putting-social-media-to-work.aspx
  8. 8. Eric Schmidt (Exec. Chairman, Google) Eric Schmidt: "The next Google, Apple, and so forth will be some union around mobile, local and social“ (view from 32 mins) http://j.mp/qI2MIG
  9. 9. http://siliconbayounews.com/2011/10/21/how-to-measure-social-media-roi-toolbox/
  10. 10. Measure ROI from Social• Direct Sales Conversions!• Engagement data: RTs, Comments, Fans, Likes, Reach, Followers/ Members• Sentiment• Share of Voice: on-brand? (Google Trends)• Direct Traffic: sources, reach, reward (Alexa)• Promoters of content: NPS, Klout
  11. 11. Gamification• Shift• Establish desired behaviours (Badgeville)• Reward goals• Creates engagement (Samsung)• Social Software Revenue to Surpass $769 Million in 2011 (Gartner)• But... What happens next? Enterprise level Gamification from @Badgeville - Driving and Rewarding Desired Behaviours http://j.mp/tj2gkr 1,000% increase in customer engagement? Samsung shows how social media is done http://tnw.co/eyH2av Gartner: http://www.gartner.com/it/page.jsp?id=1497215
  12. 12. Earned v. Owned Media• Non-linear/ Fractured landscape• Incentivise earned media (RT, Follow)• Aggregate UGC (Earned) into Owned• Build a “hub” for your promotable content• Respond to earned with owned• Earned Media = savings!• Help people to share your brand
  13. 13. “Asking” versus “Tell”• Don’t set up your traditional A-board• Internet opens up all your secrets/ #fails• Shift from DM to Marketing through• The power of networks• User endorsement (70% ‘peer influenced’)• 10 reasons why DM sucks http://www.marketingonline.nl/nieuws/bericht/onderzoek-storytelling- verdubbelt-koopintentie/
  14. 14. Mobile/ Tablet• Mobile OS installs will exceed Desktop OS by 2014• 72% use MOBILE internet daily; 82% use their mobile phone to research or buy a digital or physical product• hyperlocalised geo-specific and social marketing is the key to mobile/ e-commerce• Revenue through mobile by 2014? $1 TRILLION hyperlocalised geo-specific and social marketing is the key to mobile/ e-commerce http://j.mp/sgTtX2 72% use MOBILE internet daily; 82% use their mobile phone to research or buy a digital or physical product http://j.mp/r2fGB0 Global Mobile Transactions To Reach $1 Trillion by 2014 http://www.mobilemag.com/2011/02/15/global-mobile-transactions-to-reach-1-trillion-by-2014/
  15. 15. Zuck: "The last 5 years were all about gettingconnected, the next 5 years are all about what you can do now that you are connected“ (by the way his twitter ID is: @finkd)
  16. 16. Trends in successful brands• They focussed on platforms not products• Open and inclusive vision statements• Partnered with(in) horizontals/ verticals• Understood the product chasm vulnerability
  17. 17. that’s not all folks!(the landscape already changed whilst you were absorbing this) (follow) @calomas http://twitter.com/calomas
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