#GE2010 #GENY<br />Gen Y voter stats for GE2010<br />Just how influential are we?<br />Obama won with us<br />Can anyone w...
Apathy?<br />	Only 4% voters had been on a political party’s website during the 2005 election.<br />	In the 2001 election,...
Sorry Gord...<br />	Gordon Brown admitted recently that he had invited Simon Cowell to help with the national policy form....
The Social Media Factor<br />	Will social media, like Facebook and Twitter make a difference this time round?<br />	This k...
The Social Media Factor<br />	There were 154,342 tweets amongst 33,000 people on the third leaders’ debate.<br />	The Cons...
LiberallY<br />	Facebook is particularly galvanising Lib dem supporters.<br />	In a recent Facebook poll, in which nearly ...
Action?<br />	Facebook launched a campaign to galvanise the 18-24 age bracket into voting, but did it work? <br />	Will Ge...
Galvanised<br />	The Electoral Commission has said that those expressing an interest in registering were disproportionatel...
Student Power<br />	The NUS has launched a campaign to stop the rise in tuition fees, gaining the support of 200 Labour, 4...
Heading for a Hanging?<br />	As well as Facebook numbers, 64% of 18-24s are planning on voting Lib Dem, suggesting Generat...
Or not.<br />	Young people want change and could vote strategically.<br />	For example, a youth poll put both the Conserva...
More commentary?<br />www.nakedgenerations.com/blog<br />@nakedgen_heledd<br />@nakedgen_chris<br />@nakedgen<br />Slide 1...
References<br />Slides 2-5 The Independent Voter’s Handbook, 2010<br />Slides 6-7 http://www.guardian.co.uk/media/2010/apr...
#GE2010 #GENY Protected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 14<br />We connect...
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GenY and Politics (GE2010)

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  • The Independent Voter’s Handbook, 2010
  • The Independent Voter’s Handbook, 2010
  • http://www.guardian.co.uk/media/2010/apr/30/social-media-election-2010
  • http://www.guardian.co.uk/media/2010/apr/30/social-media-election-2010http://www.facebook.com/libdemshttp://www.facebook.com/libdems#!/conservatives?ref=tshttp://www.facebook.com/libdems#!/labourparty?ref=search&amp;sid=506493147.3972892522..1
  • http://www.facebook.com/#!/photo.php?pid=4028251&amp;id=370142048888http://www.facebook.com/group.php?gid=113749985304255
  • http://www.computerweekly.com/blogs/election-2010-tech/2010/04/facebook-tv-and-the-web-get-thousands-more-to-register-to-vote.html
  • http://www.guardian.co.uk/politics/2010/apr/22/surge-voter-registration-election-volatile
  • http://news.bbc.co.uk/1/hi/education/8645705.stmhttp://www.timeshighereducation.co.uk/story.asp?storycode=411370
  • http://www.timesonline.co.uk/tol/news/politics/article7111092.ecehttp://www.politics.co.uk/news/general-election-2010/clegg-chases-youth-vote-$1372036.htm
  • GenY and Politics (GE2010)

    1. 1. #GE2010 #GENY<br />Gen Y voter stats for GE2010<br />Just how influential are we?<br />Obama won with us<br />Can anyone without?<br />Who will win our loyalty?<br />
    2. 2. Apathy?<br /> Only 4% voters had been on a political party’s website during the 2005 election.<br /> In the 2001 election, 46% 18-24 year-olds voted; in 2005 only 37% voted.<br /> More people voted on the 2009 series of The X-Factor (10m) than voted for Labour in the 2005 election (9.6m).<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 2<br />
    3. 3. Sorry Gord...<br /> Gordon Brown admitted recently that he had invited Simon Cowell to help with the national policy form.<br /> …however, the X-Factor judge was too busy.<br />Slide 3<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    4. 4. The Social Media Factor<br /> Will social media, like Facebook and Twitter make a difference this time round?<br /> This kind of question was unthinkable in the 2005 election (even though Facebook had been around for a year).<br />Slide 4<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    5. 5. The Social Media Factor<br /> There were 154,342 tweets amongst 33,000 people on the third leaders’ debate.<br /> The Conservatives 80,700 have fans on Facebook; Liberal Democrats have 81,260 fans; Labour trails at 36, 350 fans.<br />Slide 5<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    6. 6. LiberallY<br /> Facebook is particularly galvanising Lib dem supporters.<br /> In a recent Facebook poll, in which nearly half a million people voted, 42% want Nick Clegg as PM, as compared with David Cameron (31%) and Gordon Brown (27%).<br /> The group ‘We got Rage Against the Machine to #1, we can get the Lib Dems into office!’ has 164,000 fans.<br />Slide 6<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    7. 7. Action?<br /> Facebook launched a campaign to galvanise the 18-24 age bracket into voting, but did it work? <br /> Will Generation Y be turning up to vote in the general election?<br />Slide 7<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    8. 8. Galvanised<br /> The Electoral Commission has said that those expressing an interest in registering were disproportionately in the youngest age bracket of 18-24.<br /> 40% of visitors to the registration form website were 18-24!<br />Slide 8<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    9. 9. Student Power<br /> The NUS has launched a campaign to stop the rise in tuition fees, gaining the support of 200 Labour, 400 Lib Dem, but only 13 Conservative candidates.<br /> There are 2 million student voters in the UK.<br /> Students count for between 10% - 30% in 45 seats in the UK and for the first time look set to swing these votes over the NUS’s campaign.<br />Slide 9<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    10. 10. Heading for a Hanging?<br /> As well as Facebook numbers, 64% of 18-24s are planning on voting Lib Dem, suggesting Generation Y could be instrumental in sending this country into a Hung Parliament…<br />Slide 10<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    11. 11. Or not.<br /> Young people want change and could vote strategically.<br /> For example, a youth poll put both the Conservatives and Lib Dems on top, plus the Conservatives have as many Facebook fans as the Lib Dems.<br /> Either way, Labour seems to have lost the Y vote.<br />Slide 11<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    12. 12. More commentary?<br />www.nakedgenerations.com/blog<br />@nakedgen_heledd<br />@nakedgen_chris<br />@nakedgen<br />Slide 12<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    13. 13. References<br />Slides 2-5 The Independent Voter’s Handbook, 2010<br />Slides 6-7 http://www.guardian.co.uk/media/2010/apr/30/social-media-election-2010<br />Slide 8 http://www.facebook.com/libdems<br />http://www.facebook.com/libdems#!/conservatives?ref=ts<br />http://www.facebook.com/libdems#!/labourparty?ref=search&sid=506493147.3972892522..1<br />Slide 10 http://www.facebook.com/#!/photo.php?pid=4028251&id=370142048888<br />Slide 11 http://www.facebook.com/group.php?gid=113749985304255<br />Slide 12 http://www.computerweekly.com/blogs/election-2010-tech/2010/04/facebook-tv-and-the-web-get-thousands-more-to-register-to-vote.html<br />Slides 13-14 http://www.guardian.co.uk/politics/2010/apr/22/surge-voter-registration-election-volatile<br />Slides 15-16 http://news.bbc.co.uk/1/hi/education/8645705.stm<br />Slide 17 http://www.timeshighereducation.co.uk/story.asp?storycode=411370<br />Slide 18 http://www.u.tv/election2010/Guardian-ICM-poll-Labour-support-could-fall-below-20/ada6a0cd-3fde-4625-a913-bd20f3542b65<br />Slides 20-21 http://www.timesonline.co.uk/tol/news/politics/article7111092.ece<br />http://www.politics.co.uk/news/general-election-2010/clegg-chases-youth-vote-$1372036.htm<br />Slide 13<br />#GE2010 #GENY www.nakedgenerations.comProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />
    14. 14. #GE2010 #GENY Protected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 14<br />We connect you to Generation Y<br />Human Resources | Communications | Innovation<br />www.nakedgenerations.com<br />
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