Learn about Search Engine Optimization and get a FREE Consultation.

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2. MAIN GOAL OF SEARCH ENGINE OPTIMIZATION
SEO is a practice that communicates to the search engines exactly what
your business does. Search engines speak a certain language and they
expect websites to tell them their site is all about. SEO also involves
effectively communicating to the most relevant website properties,
building content, and linking your website to others that deem you
relevant. This process is similar to voting for your favorite website. SEO
helps you build your online presence, making it easy for targeted
customers find you. what

3. BE PATIENT
Good SEO can have a powerful and lasting impact on your website
traffic and rankings. Results are usually achieved through several tasks
that take time to be implemented and also take time to be recognized by
search engines. There are no shortcuts or tricks to make this happen
faster. Depending on the competitiveness of your keyword, your budget,
and search trends, initial results may take a few months to be seen. Like
all good things, it's worth waiting for.

4. SEO DELIVERABLES
Website Optimization for keywords gets you on the path for success.
This process involves actual work, meaning, content placement and
linking your website to other websites. Ranking high on search engines
is a good measure of the quality of work done by your SEO company.
However, no reputable firm can or should guarantee 1st page rankings.
Organic rankings have too many factors that that contribute to rankings
to make such a promise. Activity of your competition is considered
when setting the correct budget to get visibility for your business.

5. YOU MUST CHOOSE THE RIGHT WORDS
Keywords are an essential part of SEO. They should be incorporated in
your site to make it more search engine friendly and relevant. They are
also used to direct others to your site from other locations. It is very
important that time be taken to effectively research and carefully select
your keywords so you have the best opportunity for success. Ideally,
these keywords should be highly searched, under represented, relevant
and specific to your offerings.

6. CONSIDER YOUR CONTENT
Titles, html, and URL names are all useful to build SEO value, but
search engines also heavily consider the textual content of a page when
determining how to rank it. Each page on your site should be on topic
and contain relevant, original and informative text that supports your
keywords and areas of expertise. Your site should be seen as an
authority on the topics you present. The more topical, helpful, and user
friendly your content is, the more valuable your site will appear to
search engines.

7. SEARCH ENGINES ARE COMPLEX AND EVOLVING
Search engines use very complicated algorithms that factor in
hundreds of criteria when determining how sites will rank. There are
common things that most search look for, but there are also factors that
vary from engine to engine. These factors constantly change so that
search engines can provide better results and service. A good SEO
company knows this and adapts with the changes, while applying the
best and most up-to-date practices for success.

8. YOUR WHOLE SITE CAN BUILD VALUE
Most websites consist of more than just a home page. Each page within
a website can rank individually on search engines. Usually the main
focus is on a home page, but every other page within a domain can be
optimized to draw more attention to your site.

9. BROADCAST YOUR SITE
It's important that your website be optimized so that search engines can
easily identify it, but that alone is not enough. Your website must be
associated with other sites that discuss your keywords and topics
relevant to your site. This is best achieved through link building. The
purpose of link building is two-fold; to build your credibility with search
engines when they see your website associated with good content, and
to provide links that will direct users to your site. When links to your
website are broadcast in the right locations, your site will be positioned
to receive more attention. Link building should be an ongoing process.

10. FREE SEO CONSULTATION
Now that you understand the important things to know before starting
an SEO campaign, what's keeping you from getting your free SEO
consultation for your small business? Fill out the form to the right to
find out what it will take for your business to rank.