1. What are we looking at and
thinking?
Using Eye Tracking Technology in the Classroom
Dr. Christopher Jennings
Associate Professor of Interactive Media Production
Department of Journalism and Technical Communication
Slide Share: http://www.slideshare.net/christopherjennings1
http://www.opensourcethinking.org/
Twitter: @ravenmoon

2. Usability UX Testing
• Usability is the measure of a product's
potential to accomplish the goals of the
product’s user.
• Usability testing is a method by which
users of a product are asked to perform
certain tasks in an effort to measure the
product's ease-of-use, task time, and the
user's perception of the experience.

4. Eye Tracking Tools

5. Brain Wave Tools

6. Current Use in the Field

7. Measuring Audience Behavior

8. Eye Tracking Aviation
Unmanned Arial Vehicle (UAV/Drone) Eye Tracking Using Glasses

9. Eye Tracking Video
Distracted and not watching the video on the web page!

10. Brain Waves with Video
Web Video 3rd Video Script

11. Eye Tracking News Media
Reading the news or distracted by advertisements?

12. Eye Tracking Gaming
See the signs? (Portal Video Game through Steam)

13. Behavior Changes We can Measure
• Attention Level – Engaged or
distracted? Sound, lighting and
performance impact?
• Comfort Level – Relaxed, Excited or
Agitated
• POV – CGI, prop placement,
expressions and center of interest.

14. Current Limitations and Future
Expectations
• Current Limitations:
• Screen/Font/Image Size
• Cost for high level data
• Data combinations
• Future Expectations:
• Lower cost
• Easier to use
• Data interpretation tools
• Cognition

15. Questions?
• If not now, email me at:
» jenninct@msudenver.edu