Small business advertising - spi belt

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A small business presentation about the spi belt brand.

Published in: Business, News & Politics
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  • Small business advertising - spi belt

    1. 1. Small Business Advertising Case Studies Week 1
    2. 2. Objectives To help the team become familiarize with the advertising trends and standards in the US Apply knowledge of these trends and standards to how we approach marketing Allow team to engage in meaningful discourse and develop an inquisitive culture
    3. 3. SPIBelt OVERVIEW  Short for (S)mall (P)ersonal (I)tem belt  Created by Kim Overton, professional trainer, while jogging on a lake trail  Spent $2,000US from her apartment to produce the concept
    4. 4. SPIBelt Marketing Plan/Approach:  Spent countless times tweaking her product for fit and usability from the feedbacks she receives from customers/focus groups  Marketed product on fitness/running events, talked to runners about product  Manufactured stock for retail stores  Approached media outlets personally and with no help from ad agencies  Held giveaways, donations and sponsorships to get the word out about the product  Online branding (social media)
    5. 5. SPIBelt  RESULTS:  revenue has grown from $150,000 in 2007 to $7 million in 2011 with less than 10 employees  expanded into Asia, Australia, Canada and Europe and has plans to enter other countries.
    6. 6. SPIBelt PRODUCTS Dual-Pocket SPIBelt SPIBelt with Inner Pockets Basic SPIBelt $21.95 $19.95 $29.95 Kid’s SPIBelt Race Number Belt Water Bottle Holder $16.95-$26.95 $11.95 $19.95
    7. 7. SPIBelt OTHER PRODUCTS: SPIBands/Custom Bands $19.95 T-shirts (Long Reflective SPIBelt Sleeves and Short $28.95 Sleeves) $16.95-$19.95
    8. 8. SPIBelt VALUE PROPOSITION  Secure small items (cellphones, keys, MP3 players, money) during training and/or workouts  Carries medical items and supplies  Sleek, expandable, secure and does not bounce  Affordable pricing below $30
    9. 9. SPIBelt TARGET AUDIENCE  Marathoners  Diabetic patients  Triathletes  Cross-trainers
    10. 10. SPIBelt PRODUCT POSITIONING  More compact, convenience and affordable than a belt bag  Excellent for carrying insulin pump (particular kids with diabetis)  Perfect for people doing marathons and triathlons
    11. 11. SPIBelt Media Coverage
    12. 12. SPIBelt Social Media - Facebook
    13. 13. SPIBelt Social Media - Twitter
    14. 14. SPIBelt Ads (Online/Print)

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