0
@thisismyurl
Tuesday, 8 October, 13
How WordPress let me
quit the rat race.
WordCamp Toronto 2013
#wcto2013 / @wcyyz
@thisismyurl
Tuesday, 8 October, 13
Who am I?
@thisismyurl
Tuesday, 8 October, 13
Who am I?
• started my career as a film stripper;
• became a graphic designer, and art director;
• worked for ad agencies, ...
How to make a
living with WordPress
@thisismyurl
Tuesday, 8 October, 13
WordPress is awesome.
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
WordPress to power your website.
Tuesday, 8 October, 13
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
WP Engine or Bluehost to host your website.
Tuesday, 8 October, 13
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
ManageWP to manage your website.
Tuesday, 8 October, 13
Free is not a business model.
@thisismyurl
Tuesday, 8 October, 13
WordPress for consultants.
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
60 million installations.
Tuesday, 8 October, 13
@thisismyurl
60 million installations.
51 million do not run 3.6
Tuesday, 8 October, 13
@thisismyurl
85% of you see PacMan.
Tuesday, 8 October, 13
@thisismyurl
85% of you see PacMan.
I see $2,550,000,000.
Tuesday, 8 October, 13
Making a living WordPress.
@thisismyurl
Tuesday, 8 October, 13
Making a living WordPress.
• 51,000,000 websites are security risks;
• $50 per website to update and fix this;
• $2.55 bill...
WordPress for bloggers.
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
• teach yourself HTML;
• teach yourself CSS;
• teach yourself JS;
• teach yourself PHP;
Tuesday, 8 October, 13
@thisismyurl
WordPress for bloggers.
Tuesday, 8 October, 13
@thisismyurl
• reach out and meet other bloggers;
• comment on blogs, contribute to stories;
• participate in forums, help...
@thisismyurl
WordPress for bloggers.
Tuesday, 8 October, 13
@thisismyurl
• blog regularly (daily or weekly);
• own a network, regardless of which one;
• promote others, socially and ...
@thisismyurl
WordPress for bloggers.
Tuesday, 8 October, 13
@thisismyurl
• search engine optimization matters;
• use Editflow to enforce best practices;
• feel free to ignore After th...
WordPress for sellers.
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
• seamless theme integration;
• download digital content;
• manage plugin / theme licensing;
• track download...
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
• sell online;
• easy integration with payment gateways;
• shipping calculators, and gateways;
• sell physica...
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
• support and community forums;
• membership pages and business directory;
• niche social network for a produ...
Pray for help
and swim for shore.
@thisismyurl
Tuesday, 8 October, 13
@thisismyurl
Ask for help.
Tuesday, 8 October, 13
@thisismyurl
• WordPress.org community forums;
• follow experts on Twitter;
• participate in forums, help other users;
• b...
@thisismyurl
Offer help.
Tuesday, 8 October, 13
@thisismyurl
• write plugins and themes;
• contribute to other peoples contributions;
• contribute to the Codex;
• contrib...
@thisismyurl
Tuesday, 8 October, 13
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Transcript of "WordCamp Toronto 2013"

  1. 1. @thisismyurl Tuesday, 8 October, 13
  2. 2. How WordPress let me quit the rat race. WordCamp Toronto 2013 #wcto2013 / @wcyyz @thisismyurl Tuesday, 8 October, 13
  3. 3. Who am I? @thisismyurl Tuesday, 8 October, 13
  4. 4. Who am I? • started my career as a film stripper; • became a graphic designer, and art director; • worked for ad agencies, papers & magazines; • started developing with WordPress in 2008; @thisismyurl • continue to learn from the community daily; Tuesday, 8 October, 13
  5. 5. How to make a living with WordPress @thisismyurl Tuesday, 8 October, 13
  6. 6. WordPress is awesome. @thisismyurl Tuesday, 8 October, 13
  7. 7. @thisismyurl Tuesday, 8 October, 13
  8. 8. @thisismyurl WordPress to power your website. Tuesday, 8 October, 13
  9. 9. @thisismyurl Tuesday, 8 October, 13
  10. 10. @thisismyurl Tuesday, 8 October, 13
  11. 11. @thisismyurl Tuesday, 8 October, 13
  12. 12. @thisismyurl Tuesday, 8 October, 13
  13. 13. @thisismyurl Tuesday, 8 October, 13
  14. 14. @thisismyurl WP Engine or Bluehost to host your website. Tuesday, 8 October, 13
  15. 15. @thisismyurl Tuesday, 8 October, 13
  16. 16. @thisismyurl ManageWP to manage your website. Tuesday, 8 October, 13
  17. 17. Free is not a business model. @thisismyurl Tuesday, 8 October, 13
  18. 18. WordPress for consultants. @thisismyurl Tuesday, 8 October, 13
  19. 19. @thisismyurl 60 million installations. Tuesday, 8 October, 13
  20. 20. @thisismyurl 60 million installations. 51 million do not run 3.6 Tuesday, 8 October, 13
  21. 21. @thisismyurl 85% of you see PacMan. Tuesday, 8 October, 13
  22. 22. @thisismyurl 85% of you see PacMan. I see $2,550,000,000. Tuesday, 8 October, 13
  23. 23. Making a living WordPress. @thisismyurl Tuesday, 8 October, 13
  24. 24. Making a living WordPress. • 51,000,000 websites are security risks; • $50 per website to update and fix this; • $2.55 billion (with a b) in market potential; • updating takes ~15 minutes per site; @thisismyurl • representing a $390,000/yr income potential; Tuesday, 8 October, 13
  25. 25. WordPress for bloggers. @thisismyurl Tuesday, 8 October, 13
  26. 26. @thisismyurl Tuesday, 8 October, 13
  27. 27. @thisismyurl • teach yourself HTML; • teach yourself CSS; • teach yourself JS; • teach yourself PHP; Tuesday, 8 October, 13
  28. 28. @thisismyurl WordPress for bloggers. Tuesday, 8 October, 13
  29. 29. @thisismyurl • reach out and meet other bloggers; • comment on blogs, contribute to stories; • participate in forums, help other users; • help people learn from you; WordPress for bloggers. Tuesday, 8 October, 13
  30. 30. @thisismyurl WordPress for bloggers. Tuesday, 8 October, 13
  31. 31. @thisismyurl • blog regularly (daily or weekly); • own a network, regardless of which one; • promote others, socially and in posts; • improve your content everyday; WordPress for bloggers. • learn to deep link, and do it regularly; Tuesday, 8 October, 13
  32. 32. @thisismyurl WordPress for bloggers. Tuesday, 8 October, 13
  33. 33. @thisismyurl • search engine optimization matters; • use Editflow to enforce best practices; • feel free to ignore After the Deadline; • don’t focus on your ads; WordPress for bloggers. • don’t focus on your theme; Tuesday, 8 October, 13
  34. 34. WordPress for sellers. @thisismyurl Tuesday, 8 October, 13
  35. 35. @thisismyurl Tuesday, 8 October, 13
  36. 36. @thisismyurl • seamless theme integration; • download digital content; • manage plugin / theme licensing; • track downloads; Tuesday, 8 October, 13
  37. 37. @thisismyurl Tuesday, 8 October, 13
  38. 38. @thisismyurl • sell online; • easy integration with payment gateways; • shipping calculators, and gateways; • sell physical goods; Tuesday, 8 October, 13
  39. 39. @thisismyurl Tuesday, 8 October, 13
  40. 40. @thisismyurl • support and community forums; • membership pages and business directory; • niche social network for a product; • member focused community; Tuesday, 8 October, 13
  41. 41. Pray for help and swim for shore. @thisismyurl Tuesday, 8 October, 13
  42. 42. @thisismyurl Ask for help. Tuesday, 8 October, 13
  43. 43. @thisismyurl • WordPress.org community forums; • follow experts on Twitter; • participate in forums, help other users; • become active in the support forums; Ask for help. Tuesday, 8 October, 13
  44. 44. @thisismyurl Offer help. Tuesday, 8 October, 13
  45. 45. @thisismyurl • write plugins and themes; • contribute to other peoples contributions; • contribute to the Codex; • contribute to Core; Offer help. Tuesday, 8 October, 13
  46. 46. @thisismyurl Tuesday, 8 October, 13
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